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Search Online Now For "..."

by GuerrillaIM
5 replies
Have you noticed the amount of TV adverts these days that instead of giving a website tell you to search for a keyword? (I have)

I just saw an advert from orange (a UK mobile phone network) that told me to search for "Orange Monkey"..

.. Which leads me to my point.

After searching orange monkey I was presented with this - Urban Dictionary: orange monkey

It seems a really strange method to send your responses from an expensive TV campaign to a keyword that competitiors can advertise on and other sites rank for. (None of the results on first page have very strong SEO, most sites have 0 backlinks... exploitable?)

No real lesson or insight in this post. I just found it fun and wondered what your thoughts are.
#online #search
  • Profile picture of the author Trivum
    Well, they know that for a lot of people it's easier for them to search for something than it is to remember a web address. In fact, if you have a site with decent traffic and something of a reputation, then you can look in your stats and see people actually typing www.yourdomain.com into search engines. They either don't seem to know that they can go directly to the site or they are so used to searching that taking the extra step doesn't bother them.

    What's stupid, of course, is not making sure that you have the top spot absolutely solidified in the search engines.
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  • Profile picture of the author DanielleLynnCopy
    Well, they must have a lot of confidence in their position on Google

    I personally wouldn't do it for my business... perhaps they're testing the waters to see if they get more visitors this way over the traditional "visit our website" call to action.
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  • Profile picture of the author GuerrillaIM
    It's not just them, there are a whole host of companies doing this. I first noticed it with a movie trailer (can't remember which movie, think it was the one with leonardo da caprio in the dream) and now it's like a bandwagon everyone wants to jump on.

    I wonder if it works for them. A 2 word combination is much easier to remember than a website and if loads of positive reviews also come up on that search term then the social proof aspect could also be good.

    I wonder if one guy had a good idea and then everyone copied him/her and missed the point.
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  • Profile picture of the author Mark Brian
    Yeah, I saw a couple of these ads too saying "Google <keyword>"...

    For the advertiser, it's sounds more engaging than the old "visit <URL>" technique but the downside is you can't be sure what people will see. Competitors or a random guy can exploit this easily.
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    • Profile picture of the author GuerrillaIM
      Originally Posted by Mark Brian View Post

      Yeah, I saw a couple of these ads too saying "Google <keyword>"...

      As the advertiser, it's sounds more engaging than the old "visit <URL>" technique but the downside is you can't be sure what people will see. Competitors or a random guy can exploit this easily.
      I can see benefit doing it for movie releases and trademarked terms (or when the search also brings up positive reviews). But doing it for a page with 10 backlinks that anyone can advertise on for 10p/click is funny.
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