Clickbank Problem? Help requested

Hi Warriors

I have a problem with a WP site in a family-oriented niche. I have a reasonable number of affiliates working hard and bringing traffic, but no sales, and I'd appreciate some advice before I lose my affs. I've tracked the traffic through hops and I'm getting a good number of Clickbank order impressions but no sales.

If 20% of the order impressions confirmed, then I'd be happy and in profit, but nothing is happening. Dead stop at order impressions. I tested the Clickbank process this morning and it all works fine (I did make a few sales last year - literally a few).

As it's a family niche, I don't think that I'm getting ripped off by savvy IM-ers, and the order impressions are spread OK across my affiliates.

I can only think that prospects are hopping to clickbank before they get to the price box on my squeeze page and then they see the price on the order impression and go away.

G Analytics is installed, but I'm not seeing any clicks there, though it is tracking the page reads. Average time on squeeze page seems ok - more than 2 minutes.

Any ideas?

Thanks in advance for your time and trouble.

Phil