What is considered an authority site?
I wanted to ask the question what is considered an authority site?
When I am doing my keyword research, I find a niche keyword which fits my criteria, but am then never really sure what is considered an authority site and would be hard to compete with.
Are these sites, long in the tooth, have loads of content and loads of backlinks to the domain (but not necessarily the page). I have found a few keywords in a niche, have bad on page SEO but good off page. Does this mean it wouldn't be worth trying to compete?
What do you think?
Would really appreciate some guidance.
Thanks in advance.
Clojo
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