Wow... I Need Much More Traffic Than I Thought

10 replies
Hmmm...

I am now getting a clearer picture of how much traffic I really need to get in order to reach some of my goals.

Hopefully this will be good mental exercise for those out there that are currently thinking like I used to.

This is what I used to think:

If I can get my sales page to convert at 3% then I would get 3 sales per 100 visitors.

So if I can get 500 visitors a day I'd make 15 sales.

15 sales at $17.00 = $255.00 a day. (Not too shabby.)

What I'm realizing:

Traffic to opt-in really shaves down traffic to the sales page.

So if my opt-in page is converting at 20% then if I got 500 visitors a day...

Only 100 of them will see the opt in page.

And then only 3 would buy.

That would equate to $51.00 instead of $255.00

Quite a difference.

And that's not counting paying for traffic, or processing fees.

Good news: I've got a great product that helps people and converts.

Not so good news: Looks like I've got a lot more work to do than I thought.

-Sean
#thought #traffic #wow
  • Profile picture of the author eholmlund
    IMO the opt-in page should not significantly decrease your sales. For example, if your sales page converts 3% of raw traffic, and your opt-in page captures 20% of raw traffic... your sales page should convert 15% of your opt-ins. The idea is that the opt-ins are now warm leads because they're interested in your product.

    If that's not happening, you may want to focus on some other areas, like increasing your opt-in rate.

    Also, you need to calculate opt-ins that buy subsequently as you follow up with them with your autoresponder, and factor that into the conversion rate. After all, if 97% of your opt-ins NEVER buy (even after following up with them) then what's the point of building a list? If that were the case you may be better off removing the opt-in page and go back to converting 3% of raw traffic.

    If you were to do that, you could also add an exit pop to still help capture some non-buying traffic to your list.
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    • Profile picture of the author FrankRumbauskas
      I think you need to focus in a higher priced product.

      I pay around $350/day on Google AdWords for my front-end product and average about 20 sales per day at $97. So:

      20 x $97 = $1,940 - $350 AdWords = $1,590/day profit.

      If I were selling a $17 product I'd be making a whopping $10/day. So beef up your product and raise the price!!!!

      Keep in mind this is only FRONT-END profit. There is all the backend stuff, not to mention affiliate commissions, which are starting to get really huge for me due to my list size. I get around 150 opt-ins per day to that particular list and it has grown massively
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  • Profile picture of the author Anthony Smith
    Nothing wrong with putting more work into it even if your assumptions were true anyway. So think of it as a win-win!
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  • Profile picture of the author Stephen Dean
    You can get a higher converting opt-in page than 20%. A good copywriter should be able to help you get 50%. Dr. Kilstein was recently calling a 50% opt-in rate for a squeeze page pretty crummy.

    And those that do opt-in should be a little higher qualified, so yes, your sales conversion might increase a bit.

    And don't forget, you're getting their email address for back end/future products right? You've got to calculate that in.

    Cheers,
    Stephen Dean
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    • Profile picture of the author Sean Bissell
      Thanks everyone!

      I really appreciate it!

      That helped straighten my head out a bit.

      Frank, I think you're right, I should at least test a higher price point.

      I do have a pretty good package already, I think I may be selling myself short.

      And Stephen, you're right, I bet I can increase the opt-in. It just depends also on the traffic source.

      First I think I'll try different price points. That way I can afford more traffic to split test.

      People often overlook that you have to have traffic to even start split testing...

      Sure, you can repeat the "test test test" mantra all you want, but you have to have "traffic traffic traffic" first.

      Again, thanks!
      -Sean
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  • Profile picture of the author Kyle Tully
    The point of getting someone to opt-in is so you have their email address and can market to them again and again.

    I'd suggest one of two things:

    1. Create a backend product, or find some related affiliate products and sell them to your list.

    or

    2. Drop the squeeze page and just sell the single product up-front.

    It's extremely unlikely you'll make a good living from a $17 product, so I'd be going with option 1.
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    • Profile picture of the author Sean Bissell
      Thanks everyone,

      Just a quick fun update.

      Replies to posts can really help

      I just tweaked my opt-in (thinking it was OK before) but after
      reading this, I decided to test more.

      The result?

      Instead of 13% opt in on the content network.

      I'm getting around 20-25% now.

      What was the difference?


      Moving the opt-in box above the fold and inside a graphic.

      Also shortening the copy.

      And having a second opt-in below the fold as well.

      That's getting close to doubling the rate of subscribers
      (assuming equal traffic.)

      I also raised my price from $17 to $37 and it's still converting.

      Here's to more improvements.

      Thanks again!

      Keep on chuggin.

      Merry X-mas eve!
      -Sean
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  • Profile picture of the author Fabian Tan
    Here is a simple rule - double your traffic, double your conversions, and your business quadruples.

    If nothing else, focus on activities to improve those numbers all day long and you will do fine.

    Opt-in rates fluctuate from source to source. You've got to remember, the source of your traffic is just as important as what is on your page. What is getting 50% from JV emails, might get 20% on PPC.

    Fabian
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  • Profile picture of the author Mike Hill
    Ensure that you have a 15 day (minimum) autoresponder sequence that delivers short but informative information to your subscribers every day directly related to your product. Set those emails to deliver every other day from one another and you're all set...

    After those initial emails have been loaded into your autoresponder I would then write another 10 to promote a similar product. If they haven't bought your product by the 15th email then you may as well try and cash in from an affiliate opportunity on a similar offer.

    Mike Hill

    PS. Once you have your conversion numbers start approaching other marketers. Show them your real numbers and stats and see if a few will work with you to promote your product. Offer to return the favor also.

    PPS. Conduct teleseminars to your own list of non-buyers to really give them good content and pitch your product at the end.
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