Oprah & Suze Orman using IM techniques once again
From today's issue of the Publishers Lunch ezine (which is available through PublishersMarketplace.com):
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Orman to Launch New Book with Another Oprah Giveaway
When Suze Orman promoted what became over a million free downloads in less than two days of her book WOMEN & MONEY on the Oprah Winfrey Show last February, the book had already been on the market for almost a year. Now Orman and publisher Spiegel & Grau are building on that experiment by launching her newly-announced SUZE ORMAN'S 2009 ACTION PLAN with an appearance on Oprah's show and a free ebook download for a full week, ending with a live webcast on January 15. As with the previous download program, they are providing both English and Spanish versions.
The release promises "honest, straightforward guidance that will help you adapt to the new economic reality of today and place you on the path to financial security in the years ahead." Orman "discusses what safeguards should be put in place, appropriate actions to take, costly mistakes to avoid, and even opportunities to be had, so that you are protected during the downturns and prepared to prosper when things take a turn for the better."
In another free promotion of a financial book, Robert Kiyosaki's Rich Dad book is the cover advertisement on this week's PW, which coincidentally has "exclusive" news of "a daring venture": his new book CONSPIRACY OF THE RICH: The New Rules of Money, will be published online for free, a chapter at a time, "sometime this winter," before Business Plus publishes it in print next year.
Posted on December 15, 2008 at 10:34 AM
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Orman to Launch New Book with Another Oprah Giveaway
When Suze Orman promoted what became over a million free downloads in less than two days of her book WOMEN & MONEY on the Oprah Winfrey Show last February, the book had already been on the market for almost a year. Now Orman and publisher Spiegel & Grau are building on that experiment by launching her newly-announced SUZE ORMAN'S 2009 ACTION PLAN with an appearance on Oprah's show and a free ebook download for a full week, ending with a live webcast on January 15. As with the previous download program, they are providing both English and Spanish versions.
The release promises "honest, straightforward guidance that will help you adapt to the new economic reality of today and place you on the path to financial security in the years ahead." Orman "discusses what safeguards should be put in place, appropriate actions to take, costly mistakes to avoid, and even opportunities to be had, so that you are protected during the downturns and prepared to prosper when things take a turn for the better."
In another free promotion of a financial book, Robert Kiyosaki's Rich Dad book is the cover advertisement on this week's PW, which coincidentally has "exclusive" news of "a daring venture": his new book CONSPIRACY OF THE RICH: The New Rules of Money, will be published online for free, a chapter at a time, "sometime this winter," before Business Plus publishes it in print next year.
Posted on December 15, 2008 at 10:34 AM
*melanie
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