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Split Testing Ads on Facebook...

by magnetoguy
2 replies
Hi

Could anyone tell me the best way to split test ads on Facebook?

I'd be interested in experinces running more than one ad at the same time for the same demograhics i.e. likes and interests, or whether its best to run one ad at a time for exact same demographics??

Cheers

PS I understand about just changing one variable at a time, its more how to split test using multiple ads at the same time like in Adwords...
#ads #facebook #facebook ads #facebook advertising #split
  • Profile picture of the author BenoitT
    You can click the button "Create A Smiliar Ad" and change only the title or the pics. I know some people are testing 20 titles and 20 pictures. They usually outsource it or I think their is software that do it for you.

    Your biggest impact on Facebook Ads is the picture so make sure you split test it a lot to know which are converting and which aren't.

    Originally Posted by magnetoguy View Post

    Hi

    Could anyone tell me the best way to split test ads on Facebook?

    I'd be interested in experinces running more than one ad at the same time for the same demograhics i.e. likes and interests, or whether its best to run one ad at a time for exact same demographics??

    Cheers

    PS I understand about just changing one variable at a time, its more how to split test using multiple ads at the same time like in Adwords...
    Signature

    Benoit Tremblay

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  • Profile picture of the author JJOrana
    Split testing should help, the only issue with FB ads is it only last for few days.

    So by the time you are able to figure out what's working the best, your prospect is already blind to your ads.

    IMHO
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