Wordpress Tip

What does adding the html do?

Some people believe Google likes this better which is the reason people do it.

I agree 100%...technically you could argue the other way, and say Google would prefer the shorter name without the .html

if you your to believe it makes a difference, then it opens up another can of worms,

do they prefer .html .php .asp .htm etc etc..

I was just reviewing this video and had to come back and share it with you. Matt Cutts shows you how he does the permalinks on his WordPress site.


Straight from Google: What You Need to Know

Well that video is from 2009 and Google has probably made at least 200 changes to their algorithm since then so it may or may not still do what it did back then.

But without even considering whether or not it works or not it is good to know the basics - that Google does not evaluate PHP / WordPress and HTML pages in the same way. There are SEO techniques that work great for HTML that do not work well for WordPress. So logically if you are going to try and mimic an HTML page with WordPress then you would also have to use the SEO techniques that work best with HTML pages to make the WordPress page rank as high as if it were actually an HTML page. That brings me to the most obvious conclusion - why bother trying to mimic an HTML page instead of just actually creating the HTML page and then linking to it from WordPress or using a 301 redirect if you want to make it appear as if it just another page in your WordPress site? The bottom line is there are SEO basics that should be followed for any type of platform, but what makes a page rank #1 in the World for a particular search term is going to be using the techniques that work best for each particular type of format, platform or whatever else. I have tried using the exact identical SEO techniques for PHP and HTML pages and have gotten completely different ranking results. As you continue to tune your SEO on a specific type of page and get a page ranking in the Top 10 page positions you end up seeing how differently Google evaluates and ranks them by the different techniques you end up having to use. Even though Google changes their Algorithm on a very regular continuous basis the SEO techniques that are effective for HTML sites and WordPress sites have remained fairly consistent. Of course you are always adapting and modifying the general techniques in relation to what the latest Algorithm is putting more weight on, but I have not deviated much from the same techniques that worked for the last 5 years. Any way to finish my point why mimic when you can just create both and SEO them appropriately instead of trying some hybrid thing out that will most likely just make you put in extra SEO effort with an end result of achieving less desirable ranking results.
And without coming off like a link troll here. Do this Google search "first search page rank" this is obviously not a very desirable search term. It was an SEO experiment years ago. You will find a trashy looking HTML page (yes it's mine from my old site) that ranks #1 in the World right above some Wiki pages. I tried the same exact SEO techniques and content in a WordPress post and that post ranked somewhere around page 7. So the difference is ranked #1 in the World to ranked somewhere around page #7. Just a slight difference. LOL And finally just for fun i keep a link to the old site from my new WordPress site. Why not? That page believe it or not brings in a few hundred visitors a month. People will click on anything. ha ha ha.

Amen to that