Help me fix this non-performing web-site (Physical Product).

His problem is creating a market for a big-ticket "idea"
product.

- People would buy this to make money, right?
does he have a customizable marketing system they can use to get gigs?
If I were gonna drop $20k into this I would want that. I see that there
is a claim that they have a support line to help with marketing, but that's
a far cry from a demonstated direct mail lead-generating system.

- Does he have numbers, graphs and all that to prove this is
a better investment than inflatable jumpers, ice-cream trucks,
and so forth?

- Can he prove it's better than a carpet-cleaning franchise in
terms of demand and profitability?

- is he really asking people to take a $20k gamble on a gimmick
like this just because it was on TV?

He has a long way to go before most people believe they will find
it easy to find "parties" where people will have $4k to invest in
you showing up with a "boogie heads" rig. There's a big, big credibility
problem with claiming such entertainment gigs are easy to come by.

The problem here is lack of proof.

I am with Loren. We are not talking marketing, we are talking net present value in the simplest sense. In other words, what are the expected net cash flows in years one, two, three and four? Does the present value of those cash flows outstrip the initial investment. Considering the average time horizon of investments, does boogie heads provide a reasonable investment.

Now if what I said sounds a bit complicated, it is. However, that is the question that you need to answer because you are looking for investors. Now simplifying that is the job of the franchisor and getting the prospective franchisee hooked on the concept, knowing that the numbers behind them are solid.

You do that by telling people, as Loren said when the investment pays for itself or is expected to. Tell them about why they should expect that. Then you either have something to enhance your sales letter or you have an objection to overcome. Depending on what the NPV is, you could have either one.

I think that in this case, marketing is right in there and cannot be separated from the finance/investment end.

The last thing this dude (and Donny Deutch for that fact) wants are investors/franchisees who were hooked by the flair and then didn't pay attention to the numbers.

Charles

Good points...

As for proof, would you more readily accept a chart or graph, versus the TV mention?

My thought is that ANY of the other "proofs" can be manufactured easily, thus their legitimacy is in question.

What might work better could be testimonials from people who have actually bought the equipment, and are putting it to profitable use, as well as videos of actual events where prospects can see the long lines of people waiting to "Boogie"...I'd be interested in hearing your thoughts on that.

Thanks for the reply. :-)

KT,

Love the concept, but....

Okay, the way to do this is as follows... Rather that just building boogie
rigs, I'm going to assume that your clients likes running around to kids
parties and other events with his/her own rig aka 'Boogie Head business'.

Note... if he/she doesn't then there's a problem... Houston.

Anyways, the whole primary business should be about the owner creating a
great little business that gets better and better paying clients with greater
and greater celebrity attached to the names of the clients.

And this is done with testimonials. Upgrade your testimonials = upgrade
your client list (and visa versa).

And the whole reason people might want a Boogie Head rig is to get a turn
key business just like the owner... (the secondary business for the
BH rig building owner)

So I would IMHO hide the entire website from plain view and only create a
great squeeze page with a Boogie Head video on it... looking for business
opportunity buyers.

Then, because its videos, I'd figure out how to video adults doing Boogie
Head videos and put them on YouTube (maybe weekly) to get traffic back
to the squeeze page...

Just a thought.

Cheers,

Rob