41 replies
How do you decide on whether or not to ask for a refund for an ebook?

In the past, when I purchased an ebook and wasn't totally happy, I would ask myself if I would have bought the book at a book store after having thumbed through it. If I would have bought the book, then I was OK. If I would not have bought the book, then I asked for a refund.

This time, I ordered an ebook that has some helpful info, but not nearly enough to make me feel happy with the purchase price. Also, the reviews said that there were certain things included in the ebook, but they were not included.

Even though the ebook has some helpful info, I think that I will ask for a refund.

Any thoughts?
#refund
  • Profile picture of the author Robert Brauer
    Usually, if I can tell the author has put a lot of effort into writing the book, I won't ask for a refund...

    Same goes for other products...

    I'm not trying to sound pompous but I rarely learn new things from WSOs and other products
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    • Profile picture of the author CDarklock
      Originally Posted by AlphaWarrior View Post

      How do you decide on whether or not to ask for a refund for an ebook?

      Easy: I never do. I consider it my job to get my money's worth out of anything I buy, and if I can't, that's my own fault... not the vendor's.

      Originally Posted by prophetmktg View Post

      I rarely learn new things from WSOs and other products
      You're not paying enough attention. I've never bought a product that taught me nothing.
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      • Profile picture of the author seasoned
        Originally Posted by CDarklock View Post

        Easy: I never do. I consider it my job to get my money's worth out of anything I buy, and if I can't, that's my own fault... not the vendor's.



        You're not paying enough attention. I've never bought a product that taught me nothing.
        WOW! I know of a bridge I could sell you! 8-) And how do you live, if you don't buy food? Do you just live off the land? I mean WHAT can a carrot teach you?

        Steve
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      • Profile picture of the author IcedSEO-CEO
        Banned
        Originally Posted by CDarklock View Post

        You're not paying enough attention. I've never bought a product that taught me nothing.
        I second this... if you buy a product that learned nothing new from even if it's a simple trick, it's really your fault and not the vendors except if the vendor lie about what's inside the product on his salespage but that's a different case scenario all-together
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      • Profile picture of the author Black Hat Cat
        Banned
        Originally Posted by CDarklock View Post

        Easy: I never do. I consider it my job to get my money's worth out of anything I buy, and if I can't, that's my own fault... not the vendor's.


        Pffft. Meanwhile, some of us have more sense than to reward vendors for misleading potential customers. If a guys gets mugged in an alley, is it his fault too if he doesn't find some way to enjoy the experience?

        Sheesh....
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  • Profile picture of the author sbucciarel
    Banned
    I rarely ever ask for a refund. It has to be an all out ripoff for me to do so. Also, I rarely ever don't learn something that I can use from what I buy.
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    • Profile picture of the author Steve Faber
      Originally Posted by sbucciarel View Post

      I rarely ever ask for a refund. It has to be an all out ripoff for me to do so. Also, I rarely ever don't learn something that I can use from what I buy.
      That pretty much sums up how I feel, too. It often only takes on thing to make the entire e-book worthwhile. If I paid $17 or $27 for a WSO and I discovered just one thing that can help my business in some way, chances are I'm going to get a positive ROI on my investment, whether that return is monetary or some other resource, like time.
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  • Profile picture of the author Tom B
    Banned
    Originally Posted by AlphaWarrior View Post


    Even though the ebook has some helpful info, I think that I will ask for a refund.

    Any thoughts?
    It looks like you want us to justify your refund request.

    If I purchased to learn something then I will keep it if I learn something.
    Sounds like you learned something with the ebook you purchased. If it is something particular and they didn't cover it then I would probably still keep it if I learned something else.

    I can normally pick out something to make my purchase worth it.
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    • Profile picture of the author AlphaWarrior
      Originally Posted by Thomas Belknap View Post

      It looks like you want us to justify your refund request.

      If I purchased to learn something then I will keep it if I learn something.
      Sounds like you learned something with the ebook you purchased. If it is something particular and they didn't cover it then I would probably still keep it if I learned something else.

      I can normally pick out something to make my purchase worth it.
      Actually, I made up my mind when I was writing the post. With ebooks, you have to purchase sight unseen. You don't really know what you are getting. In this case, I would have been OK with a lower price, say $20, but I am not happy with a higher price, $50.

      Also, certain things were promised, but not delivered. If I have been able to browse through the ebook, I would not have bought it.

      But I am curious as to how others decide to ask for a refund.
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  • Profile picture of the author Christian Little
    I would ask for a refund if the ebook didn't deliver what the sales page said.
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  • Profile picture of the author SEOpsychic
    i'd ask for a refund if i didn't like the book. if the book has some money-back guarantee then please take advantage especially now that you're not happy. else you'll be mad with yourself for a long time, trust me.
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  • Profile picture of the author Adam J Wagner
    I don't think I've ever asked for a refund, but I've never felt that I've been ripped off. As long as it seems like there was a genuine effort to create something of value I'm not going to ask for my money back.
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  • Profile picture of the author DeanJames
    I think buyers remorse is a huge driving factor in refund requests. The great majority of people though, do not request one. Personally I very rarely request a refund but I don't buy things these days unless it's going to help me with what I am doing 'Right Now". I always ask myself if this is useful for what I am doing in my business NOW. If it isn't, you don't need it.
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  • Profile picture of the author CyberSorcerer
    I never ask for a refund because there is always something to learn in everything you purchase.

    When looking at a sales letter I always try and figure out what the material will cover and after purchasing and going through it, I see how close to the mark I was. The closer I am to my assumptions, the better I'm getting.

    In what ever you purchase, that's just one persons way of explaining something. If you try hard enough, you can creatively master it and turn it into something totally different or improve on it.
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    • Profile picture of the author mikeroosa
      I think I've asked for a refund once out of all the wso's I've bought (and I've bought a lot). No, they have not all been great, but like cdarklock says, you can almost always pull something out it. The one time I did ask for a refund is because I felt the things being taught were illegal and could actually get you in big trouble.
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  • Profile picture of the author NateC
    Originally Posted by AlphaWarrior View Post


    In the past, when I purchased an ebook and wasn't totally happy, I would ask myself if I would have bought the book at a book store after having thumbed through it. If I would have bought the book, then I was OK. If I would not have bought the book, then I asked for a refund.
    My first question would be, are you a serial refunder? Was the book just rehashed crap and did not nearly live up to what it was advertised to be? If they put the book together as advertised, it is on you. If they left out the main meat of what they advertised it is probably on them.

    Don't just go buying everything that catches your interest just to ask for a refund...
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    • Profile picture of the author AlphaWarrior
      Originally Posted by NateC View Post

      My first question would be, are you a serial refunder? Was the book just rehashed crap and did not nearly live up to what it was advertised to be? If they put the book together as advertised, it is on you. If they left out the main meat of what they advertised it is probably on them.

      Don't just go buying everything that catches your interest just to ask for a refund...
      No, I am not a serial refund requester. In fact, I have only requested one refund in the past. I am very careful in what I buy and I buy only if I believe that I have an immediate need for the information.

      I am willing to take a hit on a $20 ebook that doesn't deliver (and I have), but not a $50 ebook.
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      • Profile picture of the author NateC
        Originally Posted by AlphaWarrior View Post

        No, I am not a serial refund requester. In fact, I have only requested one refund in the past. I am very careful in what I buy and I buy only if I believe that I have an immediate need for the information.

        I am willing to take a hit on a $20 ebook that doesn't deliver (and I have), but not a $50 ebook.
        I didn't mean to insult you, just throwing that out there because there are a lot of people who do.

        If they lied in the sales page or didn't deliver what they promised then by all means ask for the refund. It is not ethical to lie about a product and take peoples money for it. They have a responsibility to deliver as promised.

        I don't think that people are just trying to protect the author, there are some really crappy ebooks out there, but you didn't address the content question in my comment...

        You said there were some good things in it, why did you pay $50 bucks for it? What did they not deliver on? If you paid $50 and the content was as advertised in the sales letter then is it not worth the $50 that you thought it was worth when you paid for it? That is the question.
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  • Profile picture of the author BIG Mike
    Banned
    This is why I have a NO Refund policy on everything I sell...:rolleyes:
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  • Profile picture of the author uleesgold
    Banned
    If it was a crappy book or product, I'd ask for a refund.

    If not I might feel too guilty to get a refund for it even if it was anonymous. Maybe.
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  • Profile picture of the author Alex Frei
    Originally Posted by AlphaWarrior View Post

    make me feel happy with the purchase price.
    Are you happy with the need to breathe every couple of seconds? I'm not. I'd rather not to. But being happy has nothing to do with actually getting value from doing something.

    I'd ask for a refund in two cases:
    1. There was a lie on sales page.
    2. There was a hidden payment or something like that.
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  • Profile picture of the author TonyStreets
    I'd just go with your gut instinct. If you feel like you've been delivered the proper value for the amount you've paid - don't ask for a refund... if you're unhappy for whatever reason than go ahead and refund!!

    Refunds are to be expected for the people selling, it's just part of the game... so don't feel too bad about asking for a refund if you're not happy with the content.
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  • Profile picture of the author ganesh
    I have never asked for a refund. Do your research before you buy and after that that spend time on taking action. I regularly buy products and services both here and elsewhere but had never got into a situation where I felt a need to ask for a refund.
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  • Profile picture of the author premiumplr
    I'll ask for refund ONLY if the sales page was a flat out lie.

    For example if it told me that I could lose 50 pound eating McDonalds and I gained thirty. Or if it told me that I could build a list of 500000 subscribers in 10 days and I only got 6 :rolleyes:

    Jokes aside - only you can decide this one. If you want your money back and there's a refund policy then do it.

    I would also take the time to tell the creator why I wanted the refund. You may help him or her create something better next time.
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    • Profile picture of the author MarQueteer
      Originally Posted by premiumplr View Post

      I'll ask for refund ONLY if the sales page was a flat out lie.
      That's the way I'm handling it, too. Sure, the quality certainly varies alot but as long as I get what I'm promised and no false claims on what is contained in the book are made, I won't refund.
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  • Profile picture of the author Anthony Scorza
    If the seller was misleading or if it was one of those where the seller is actively using blind sales copy together with the "don't worry what it's about just ask for a refund if it's not for you" sales pitch, then I see no problem in asking for a refund.

    If you just kinda wish you hadn't spent your money on it, then no probably not.
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  • Profile picture of the author Kezz
    There's only two reasons to ask for a refund:

    1. The vendor clearly and willfully misled you with the intention to rip you off.

    2. The product needs to function in a certain way and doesn't, and the vendor will not help to make it work.

    Other than that, if you made a bad choice you really just need to live with it and take it as your own responsibility.

    I've definitely bought products before that I really thought were a total waste of money once I got into them, but that still doesn't mean I should go asking for a refund.

    To me it's like if you order a meal and you don't like the taste. I personally don't send it back to the kitchen because hey, someone else might like it and it doesn't mean they did a bad job. I just leave it on the table and never go back again.

    They can keep the money, but they won't get to keep my business because we're just not a good fit.

    So let this one go, don't buy from the vendor again, and try not to buy another product like it if you can avoid it in future.
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    • Profile picture of the author Audrey Harvey
      Originally Posted by Kezz View Post

      There's only two reasons to ask for a refund:

      1. The vendor clearly and willfully misled you with the intention to rip you off.

      2. The product needs to function in a certain way and doesn't, and the vendor will not help to make it work.
      Well said, Kezz. I don't usually ask for refunds either, I usually always manage to glean something out of an ebook that's helps me out. I tend not to spend a ton of dosh on ebooks though, so there's not a lot lost.
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  • Profile picture of the author commercee
    Sometimes eBooks are just overviews and don't have the nuts and bolts of the information. Bunch of sales pitches, depending on the nitch of course.
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  • Profile picture of the author Will Chisholm
    I would ask for a refund. If the ebook wasn't what it was made up to be or what you thought it was ask for a refund.
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  • Profile picture of the author Steven Fullman
    Hmmm...you guys see a discussion point, I see an opportunity for an 'Amazon'-style "Look Inside" script

    TOC + Index + the first chapter...

    I think that would satisfy the OP's "flick through"...and heck, it might even rid this place of the blind copy crud we see all too often.

    Best wishes,
    Steve
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  • Profile picture of the author Rex.T
    Different people, different rules, different perspective. You can't please everyone.

    Do what makes u sleep better at night.
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  • Profile picture of the author incliner
    I'm thinking that you are saying the ebook content was misrepresented and that should not be happening if the author is honest. It's a judgement call on your part because you say you did learn some things. I think I'd keep it.
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  • Profile picture of the author Diane S
    That is one spendy ebook at $50. I would contact the owner and explain exactly why you wanted a refund - exactly what was not delivered as promised. Listen to what the person says when you point out what wasn't delivered. It could be a misinterpretation or an oversight. It could be fixable. If all that fails, you could try asking for a partial refund.
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  • Profile picture of the author Matt Woityra
    Unless the sales page scams you. That would be the only reason I'd ask for a refund. To this date I have never ask for a refund. I got what I paid for and was happy.
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  • Profile picture of the author dean_holland
    Hi

    IMO it's all down to common sense. No one likes a serial refunder, if you are one only you knows that ( Unless your a WSO customer of mine I do spot it - I do block you from purchasing again haha )

    We all know there's a right way to do business, even as a buyer.

    - Is the product what it was sold as?

    If yes then it's exactly what they said it was and shows you what it said it would then there's no problem.

    If the sales page was completely blind and gave nothing away as to what you were buying then maybe consider why they are hiding things?

    Sometimes it's good marketing practice to do more blind copy. When the product delivers great value on the inside though again it's no problem.

    If however it's a heap of crap then get rid and get your money back - In that situation what else can be expected.

    I find everytime I invest in a product, service or training package I do so because I either am looking to learn something new OR in many cases as a marketer myself I am always interested to see what other marketers are doing.

    How they are doing it, how they present the offer etc...

    In fact I just started buying WSO's to simply review them for my customers.

    In all those cases I am always learning. Think outside the box on the learning aspect would be my advice.

    Even if you paid as little as $10 for something, you went through it and you realised you knew the method already. It doesn't mean you need to run to get your money back!

    What else can be learned?

    Has their style of marketing taught you anything?

    The bottom line is that person got you to buy their information or service - WHY? HOW?

    Always look to learn, if you knew most the information in the actual product then what else can be learned from the purchase?

    Many people give bonuses worth more than the cost of the product too that are often great part of the purchase.

    A lot can be learned in a lot of different ways. If the product is really a heap of trash and was mis-sold in any way then get your money

    BUT you still learn... To not buy from that clown again! :-) lol

    If the product is good ( even if you knew it already ) then keep it. Learn all you can from it - the product, the offer, the way it was sold, the way it was package etc..
    .

    You're a marketer too, or you're learning to be one. If someone is doing what you want to do then you learn all you can and take action yourself

    Just my 2 cents :-)

    Dean
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    • Profile picture of the author AlphaWarrior
      This has been enlightening!

      I must say that I am surprised by the number of posters who say that a purchase that turned out to be a bad purchase is my, the purchaser's, fault (and I do not take it personally at all) instead of questioning the vendor.

      As a vendor myself, refunds don't bother me. I want people to be happy with their purchase. If they are dissatisfied for any reason whatsoever, or even no reason, they can have a refund.

      As a buyer, I generally do not like to ask for a refund. I have only asked for a refund one time and it was in a similar situation as I described in the original post. There was some information in the ebook that was helpful, but it sure wasn't worth what the price. I asked for a refund and I am glad that I did. If the price had been less, I would have taken the loss.
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  • Profile picture of the author nashvillegurl
    I don't ask for a refund unless it's obviously a total rip-off, which I have only encountered once. However, I did recently purchase the WRONG wso. When I went to buy the one I wanted, it turned out to be a similar but different product from the SAME vendor. Boy was I confused! But then I bought the correct product. It took me a couple of days to finally decide to ask for a refund on the first product, but I figure it's like accidentally grabbing the wrong size dress in the store. You just exchange it. I actually found this thread in searching for "how to ask for a refund." :-) As for your issue, I would not ask for a refund just because it wasn't quite as good as you hoped. But if you bought it to learn specific things that were advertised but NOT included, then I would say you have a legitimate complaint. I hate false advertising!
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