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Why is this site not converting well?

by scorpion
5 replies
My friend's site has good traffic but is not converting well. Please give me your constructive feedback on how he can improve his conversion.

His website is at purenessbirdnest.com.sg
Thank you.
#conversion #converting #site
  • Profile picture of the author mikeroosa
    This is just my opinion, but those pop ups at the bottom are driving me crazy. I wouldn't stay on that stie very long.

    Maybe you are getting a lot of traffic with people just researching birds nests.

    Also, you need more call to actions. I had to click on 5 or 6 different links to find out how to order.
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  • Profile picture of the author Rough Outline
    Adding to what Mike said, why do you need the toolbar at the moment? How does that add to conversions? It's both distracting and looks spammy.
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  • Profile picture of the author Linda_C
    Originally Posted by scorpion View Post

    My friend's site has good traffic but is not converting well. Please give me your constructive feedback on how he can improve his conversion. His website is at purenessbirdnest.com.sg
    Thank you.
    Honestly? The site looks fine visually, but when I loaded it, the first things I noticed are that 2 floaty pop up windows appeared immediately and the copy talks about themselves instead of TO the visitor. And poor English to top it off. First sentence starts with "For the last 2 years, we have work with..."

    Where is the title that says something about edible birdsnest?
    Where is the copy that talks TO the visitor (not about themselves?)

    A title at the top that says something like "Are You Looking For Edible Bird's Nest That's NOT Bleached?" would grab the attention of anyone that is looking for edible birds nest. Maybe also surprise people who didn't know that much of commercial bird's nest IS bleached. Instead, the title is "Welcome to Pureness Bird's Nest" - that's boring and ineffective.

    The copy needs much fixing if you want to convert. Talk the way he would talk to someone face to face, telling them about what he sells, not so much about himself.

    Hope that helps!
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    • Profile picture of the author TBInternetMarketing
      Conversion comes down to 2 factors. Firstly on page conversion (how your site looks), and secondly where your traffic is coming from. You could get a million people coming to your site, but if they have no interest in what you are selling, and they got there by mistake, then they aren't going to buy anything. You need highly targeted traffic. So my question would be, where is this sites coming from? If you don't know install Google Analytics for free and track it. For me the best is when you get search engine traffic from keywords related to your site.
      If you can nail this, you will make sales...it's just a formality...Kinda like someone walking into a supermarket because they are hungry. You can be pretty sure they are going to buy some food. Same applies to online marketing.
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  • Profile picture of the author travlinguy
    The copy is not cutting it. It's loaded with errors and doesn't come anywhere near explaining what the site is about. The site itself has decent eye appeal but that will only hold a visitor for so long. Some of the text is left justified and some is centered. It's a mess.

    It appears that the writer's primary language isn't English. If this site is to appeal to an English speaking market it needs to be well written because very few people will stay with it as it stands.

    Most of what's not working with this site is easily corrected. I'd strongly suggest your friend hires a professional copywriter to get this thing in shape and s/he will start seeing some conversions. Good luck.
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