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PLEASE HELP!!! Social media for a Mortuary

by chewie49
16 replies
Hello Guys!

I just got hired to manage the social media campaign to a MORTUARY!...

THat's right!! a M O R T U A R Y !

They want to get more clients through Facebook and Twitter.

The challenge: They don't have a blog nor want a blog in their website.

I don't even know where to start!!

I mean...I can't take the approach of tweeting and publishing in the wall of the fan page "articles of interest" to potential clients!

What can I do guys!??

I need your ideas.

Thanks!!
#media #mortuary #social
  • Profile picture of the author webjedi
    Let's just get this out of the way.

    HAHAHAHAHAA

    OK. Well consider the realm of social media, is it really your target audience?
    What about, grievance groups.. or similar. Industry sites such as masons that make headstones, funeral homes and the like.

    I bet you can really target .orgs with that industry.

    I suppose I am just referring to theme relevance and actual traffic.
    If you are hell-bent (pun intended) on using the social strata you have to lighten it up and approach it from the "living" and pre-planning side of things.

    Highlighting it's normalcy and the concept of "future preparedness".
    Twitter, who wants twitters from a mortuary company.. wow tough task my friend. Again, industry people..

    wj
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  • Profile picture of the author tryinhere
    Originally Posted by chewie49 View Post

    I don't even know where to start!!
    !!
    Sounds like a dead end.
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  • Profile picture of the author WillR
    People don't like to be reminded of death thus I don't think social media would be very effective for a company like this. Maybe you could come up with some type of catchy yet tasteful video that gets the message across but people also want to share with one another.
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    • Profile picture of the author bretski
      Originally Posted by WillR View Post

      People don't like to be reminded of death thus I don't think social media would be very effective for a company like this. Maybe you could come up with some type of catchy yet tasteful video that gets the message across but people also want to share with one another.
      True... and then "brought to you by blah blah blah..."
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    • Profile picture of the author x3xsolxdierx3x
      I have no idea.

      (Sorry, I couldn't help...I'll keep thinking about it though...)
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      • Profile picture of the author techservice
        Just go and check out some of there large competitors and see if you can improve on what they do for there SM. Personaly I would PASS OVER on this one.
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    • Profile picture of the author bretski
      Originally Posted by WillR View Post

      People don't like to be reminded of death thus I don't think social media would be very effective for a company like this. Maybe you could come up with some type of catchy yet tasteful video that gets the message across but people also want to share with one another.
      Maybe YouTube advertising? This is a great song and it would fit with the "niche" YouTube - Natalie Merchant - Beloved Wife
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      • Profile picture of the author tryinhere
        Originally Posted by bretski View Post

        Maybe YouTube advertising? This is a great song and it would fit with the "niche" YouTube - Natalie Merchant - Beloved Wife

        Down among the dead men is catchy, re jig the jingle the words say "no safer place to be" name here "down among the dead men"
        what a tough challenge, but why not give it go.
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  • Profile picture of the author sbucciarel
    Banned
    lol ... social media for a mortuary. What exactly is social about death?
    It's not something I would want on my facebook or twitter feed and it's a service that I would seek in my local community on an as-needed basis.

    I mean ... who is going to go to Facebook or Twitter to find a mortuary?
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  • Profile picture of the author WillR
    You could even do something really out of the ordinary like put together a small video series or a number of posts that actually go through the exact process of a Mortuary. I'm sure most people don't know what goes on behind the scenes.

    I remember there used to be a reality TV show a few years ago that followed the lives of a family who owned and ran a funeral home. The show was quite popular at the time.

    It's the old car accident thing. People might not go out searching for this type of information but when given the chance to take a look, I think curiosity would get the better of most people.

    Everyone wants to have a sticky beak.
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  • Profile picture of the author KenThompson
    Think out of the box!

    Oh... sorry.

    But seriously, do they offer other services? If not, they should - things
    like info on living wills, what can happen if there is no living will and the
    person becomes incapacitated, etc.

    Then there is the market for prepaid cemetary plots. That one has been
    around for a long time.

    This one may be a stretch, but there are people who bury their pets in
    pet cemetaries. Your client could offer some info about that.

    Here's one... they probably know something about euthanasia. That's a
    polarizing subject with people. This is all just information they could offer
    people to get their name out there.

    Glad that is your client and not mine. Good luck.


    Ken
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  • Profile picture of the author chewie49
    hahahaha, Great advice so far guys!!

    What a challenge, uh?
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  • Profile picture of the author Loren Woirhaye
    I think your clients may have backwards expectations for
    social media.

    Wrong media for the market, probably.

    Marketing success requires intersection of the correct media,
    the appropriate market, and the appealing and timely message.

    Your client will be best-served if you level with them about
    these things.
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    • Profile picture of the author myob
      You could make a killing by targeting religious groups.
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