postcard marketing

IMO postcard marketing only works with your established postal mailing list. Sending them out cold ( unless it's a really cool postcard) is a lose-lose. You may be better off with old fashioned flyers.

There is a guy over here in australia that does it.....and does well but yes, it is not for everyone.

Are you kidding? LOL!

Use SRDS and Nextmark to get a hot list. Then run the post card offer to the list. You need to find a market relevant to what you are selling. Also, test copy. I would start with a 800 # and not direct to a website but a recording. This is where postcard copy can make you or break you.

It is still relevant and people are making money. It takes money sometimes to find the right market and list. Cold mailing postcards are only good when you are advertising local marketing.

What Tsnyder said

Yep. It sure is more expensive then MOST advertising methods
you see online...IF you don't know what you're doing.

The risk IS higher. But, would you give a damn when you make
back 2x-3x your investment on the front and back-end?

I doubt it. unfortunately, most people can't see the forest from
the trees.

Ask yourself this Herb:

10 to 20 years from now, will you really CARE about spending a
few hundred bucks on a legitimate opportunity that makes multi
-millionaires out of people?

When you're 80 years old, you won't REMEMBER spending ANY
money - but you WILL remember the regret you'll feel not DOING
it.

Hell, there were things I did a year ago that cost money that in
hindsight would have been spent on a bunch of STUFF anyway.

You live once. You HAVE the opportunity to DO it. So do it. Who
cares what anyone else thinks. Who cares what "I" think.

A lot of the comments you'll get will gear towards "no, don't do it
because it didn't work for ME!"...who cares what they think. Look
into Gary Halberts newsletters. Doberman Dan. Luke Jaten. These
guys KNOW what' they're talking about and can help steer you in
the RIGHT direction.

And if you're SERIOUSLY worried about spending $500 for a camp-
aign of 1000 postcards (which is accurate, btw) - then maybe you
need to stick to something more "safe" like article marketing or videos.





Too bad. I'm willing to bet $100 you didn't do it more than 3x
(at BEST once) before you quit.

A shame. Because I know people personally who magically got
it to work for them. I wonder why THEY saw a return and you
did not.

Is it possible you sought advice from the wrong people and ran
with it? Or that you tried to figure it all out on your own?

The mailing list IS key. But, it's not the only element that puts
it all together. (I wish!). Part of the FUN and journey of it all is
that it's not a "one-solution-fits-all" business.

Also, I tried sending a postcard to random people in the yellow
pages 2 years ago. It was "eye-opening" to say the least.

I remember getting 2 or 3 calls...I didn't know any better.

Funny now that I think about it.

Again. Who "CARES"!?

I promise you. You will NOT remember investing $1000
to try something that you're not used to. It's LIFE. It's
what YOU and I are HERE FOR.

Playing it safe in business get's you "nowhere".

I'm not saying you should recklessly spend thousands
of dollars throwing crap at a wall hoping it sticks...but
if you dig deeper you'll find the information you need
to take the next step forward.

It's "progress{". Regardless if you FAIL or SUCCEED on
your first try.

All you'll have as you get older is the MEMORY and joy
of doing what you feared most...finding out there was
nothing at all to fear - because MONEY is a tool.

USE it.

Hoarding it and saying things like "but it's expensive" is
an escape goat. Because ANYTHING worth pursuing will
cost money and/or time.

Direct Mail is definitely one of those businesses WORTH
getting good at IF it's something you want to do.

...and I would assume it is to you since you took time
to come and express you're feeling about it. So.

Go for it.


Good advice. Where the hell were you when I first started
8 months ago?


True.

"In order to reach out to a decent list of prospects, you'd want to
mail out to at least 1,000 of them"

Actually, you can get just as accurate results on a 500 postcard
mailing as 1000. Anything LESS than 500, however, is NOT a good
idea.

You can test more. A "little" cheaper ($250-$270 per mailing). And
results are just as accurate as a 1000 postcard campaign.

"it could be a little lower if you mail out more and/or do all the work
yourself"

I did it myself for a few months until I learned that this was NOT
true.

You actually spend not only more MONEY, but more TIME doing it
yourself than hiring a solid print and mail shop to do it for you.

Some people are paranoid about outside parties doing the printing
and mailing, but I've never had any personal bad experience with
one...

A print and mailing house is CHEAPER than doing it yourself all the
way around.

I do recommend doing at least one mailing yourself to get a feel
for how the process is done. It's not neccessary, but it's good to
know you know what to expect from a print and mailing shop.

There are two things that make or break a postcard campaign.

1. A well targeted list to send to.

2. The words on the postcard.

Get those 2 things right and you'll have a full time income. Like everything else, your first few campaigns are learning experiences. But you get better and that's when you ramp up the volume.