Why haven't you created a product yet?(you can and should ASAP)

13 years ago

I think you're absolutely right. The word "product" tends to scare a lot of people. I know it scared me for the longest time, but not anymore.

Thanks for sharing this

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entry 13 years ago

Does a free giveaway report, with valuable content count as a product?
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- NateRivers 13 years ago
  
  Originally Posted by entry
  
  Does a free giveaway report, with valuable content count as a product?
  
  Kind of...
  
  But if you can do that you can also easily create a product on the same thing... just make it much more comprehensive.
  
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Joe J

13 years ago

Nice Thread.

I just started writing articles for the first time since high school, and even then it wasn't my favorite thing to do. But I found out that it's pretty easy to just start typing and before you know it, there's 600 words on the page and I feel like I only skimmed the top of the many things that can be written.

Now, putting them into some kind of order is another thing(chapters, to form a book) but once you have all those words down, that's a good problem to have at that point.

I agree with with what I think that Nate is saying, just start writing and before you know it, you have enough for a book. Once you get in a groove, it gets much easier, like anything else that you do over and over.

Starting is actually the easiest part, but getting over thinking it's the hardest, seems to make some people think they can't do it. Get over that little hurdle, and you'll be selling your OWN products in no time !

Joe

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Doug Wakefield

13 years ago

Break down that "product" into a series of "articles."

Chapter 1 = article 1
Chapter 2 = article 2
etc.

If you are an "article writer" looking to take that next step, but are scared to do so... do it this way.

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NateRivers

13 years ago

Originally Posted by Doug Wakefield

Break down that "product" into a series of "articles."

Chapter 1 = article 1
Chapter 2 = article 2
etc.

If you are an "article writer" looking to take that next step, but are scared to do so... do it this way.

Mindmap software such as Freemind makes it incredibly easy to flesh out the chapters and sections of your ebook, then it's basically a matter of writing an article for each section.

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jimmymc

13 years ago

Ok...so, you've created your product and it's a non-IM how to book.

Where do you publish it for best results as far as sales. Clickbank, Createspace, Kindle or promote it on your own through paydotcom.

Is it a good plan to publish on Createspace for the hardcopy value and it would have an ISBN registration....then publish on clickbank as an ebook for extra sales and list building.

jimmymc

Thanks
2 replies

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techservice 13 years ago

When you have your product:

1) Create a simple website - like on CB.
2) Create your sales copy: video or long copy. Video is more powerfull.
3) Set-up payment processer - CB is best if your starting out.
4) Drive traffic to your funnel & get JV's to promote.
5) Watch the money roll in...
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- James Schramko 13 years ago
  
  another very easy product creation technique is to
  prepare some slides on powerpoint then turn them
  into videos using camtasia or screenflow.
  
  These can really help customers see value. I have done
  very well with video style educational products. Naturally
  you can then transcribe them into PDF and supply MP3.
  
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NateRivers

13 years ago

Originally Posted by jimmymc

Ok...so, you've created your product and it's a non-IM how to book.

Where do you publish it for best results as far as sales. Clickbank, Createspace, Kindle or promote it on your own through paydotcom.

Is it a good plan to publish on Createspace for the hardcopy value and it would have an ISBN registration....then publish on clickbank as an ebook for extra sales and list building.

jimmymc

Jimmy,

I've always used clickbank. I can't really give advice on those other things you mentioned.

But I really like clickbank.

Thanks

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BoDarville

13 years ago

Originally Posted by NateRivers

I was doing a call today, and I blew this woman's mind... which blew my mind... and I think this applies to A LOT of people on this forum.

I was going over her site and niche with her, and I was giving her my best intel on how to go about creating a product- and she said,"oh- I'm nowhere near that level..."

And I said," wait a second... creating your first product is the exact same thing as writing an article... which you just got done telling me you've been doing a lot of..."

She knew A LOT about her niche... she just had a unsubstantiated mental block about this arbitrary thing called a "product". But she has written enough articles over the last month that I've been working with her that she could have written two ebooks already.

I pointed all this out to her, and she had a big mental shift(and got really excited)... which is all it takes.

Anyone reading this has enough information in their head about something to write an ebook that someone would be willing to pay cash money for.

Just jump in and do it.

No doubt! I was explaining to someone the other day what I do -- I told them "I find teachers" ... and they said, "really, like for schools?" ... I laughed and said, "no, I find people with knowledge of a particular subject and I teach them how to be teachers". I went on to explain that most people don't really know how valuable the information they simply give away for free really is. That in every subject imaginable there are, right now, tens of thousands of people searching for information on it in Google - and how by simply giving away this information for free, they were doing a real disservice to themselves and their loved ones ...

This person I was talking to could have been a teacher, and, like others, could be making tens of thousand each month ... funny thing though - after all that they said, "oh, that wouldn't be good for me, I don't know how to teach".

EDIT To Add the end of the conversation:

"April 18 at 8:18pm Report
That would be great if I could make that much!! However, I don't think I could haha

Oh, cool. Sorry, but I'm not really the "teaching" type."

and with that ... he will forever stay poor.

Thanks
1 reply

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paulie888

13 years ago

Originally Posted by BoDarville

No doubt! I was explaining to someone the other day what I do -- I told them "I find teachers" ... and they said, "really, like for schools?" ... I laughed and said, "no, I find people with knowledge of a particular subject and I teach them how to be teachers". I went on to explain that most people don't really know how valuable the information they simply give away for free really is. That in every subject imaginable there are, right now, tens of thousands of people searching for information on it in Google - and how by simply giving away this information for free, they were doing a real disservice to themselves and their loved ones ...

This person I was talking to could have been a teacher, and, like others, could be making tens of thousand each month ... funny thing though - after all that they said, "oh, that wouldn't be good for me, I don't know how to teach".

EDIT To Add the end of the conversation:

"April 18 at 8:18pm Report
That would be great if I could make that much!! However, I don't think I could haha

Oh, cool. Sorry, but I'm not really the "teaching" type."

and with that ... he will forever stay poor.

This is a sad, but true fact. So many people think so little of themselves that they have a hard time getting past this mental block. They underestimate the value of the information that they could offer, thus depriving themselves of a lifetime of profits creating and selling information products, which don't necessarily need to be long and complex - they just need to fill a need and/or resolve a pressing issue!

Paul

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Steven Miranda

13 years ago

The great thing about a product is once you do the work it mostly will be passive income from there as long as it is selling.

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NateRivers 13 years ago

Originally Posted by Steven Miranda

The great thing about a product is once you do the work it mostly will be passive income from there as long as it is selling.

Definitely.

A leverageable asset.
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PalmBayChuck 13 years ago

Originally Posted by Steven Miranda

The great thing about a product is once you do the work it mostly will be passive income from there as long as it is selling.

I think this is the most important and valuable aspect of eBook marketing. One thing I like to consider is the anticipated life span of a subject. If you write about something really fadish, you may end up with an eProduct that sells well for a short period of time, then disappears (How to dance the Macerana!). If you write on a topic that stays legitimate for a lone time, I think you'll have an eProduct that sells for a long time and can keep producing that passive income for years - hopefully decades!

I prefer the turtle approach instead of the rabbit.
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doorkicker13

13 years ago

I have written free eBook and am now working on my first "product". I think because I plan on promoting this one on CB and going all out - I'm putting a lot more into it. I know it'll never be perfect but I feel like there is more pressure this time.

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shireen

13 years ago

Hi:

Shireen here :-)

Thanks for the great post!!

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Rough Outline

13 years ago

I'm in the midst of creating a product. Looking forward to launching it!

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talfighel

13 years ago

Creating a great product of your own, selling it, and then having affiliates promoting for you is the best strategy anyone can take a hold of.

I have been online for almost 9 years and have just implemented this strategy in the past 6-12 months and see that my income has grown. I used to sell other people's products and never knew that I can do even better by selling my own and having an army of affiliate promoting for me.

Right now I am using the LAW OF ATTRACTION...........

I will have a BIG ARMY of affiliates promoting my product and I will make a lot of money per month. This will enable me to give more money to charities that I care about and are passionate about.

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iuditg

13 years ago

I wanna continue working on one of my product but I really lack time and when I get some time off, I usually take some rest and then turn lazy to write

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David Lamb

13 years ago

Guilty as charged!

Affiliate marketing seems so much easier because you really only have to write one article at a time, post it, and let it start earning money for you.

With products, you have exercise some self-discipline and delay your gratification long enough to finish. But you can make so much more money by doing it!

Still, I think it helps to have some success selling other people's products before trying to sell your own. You just need the courage to make the jump when the time comes!

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NateRivers

13 years ago

Originally Posted by David Lamb

Guilty as charged!

Affiliate marketing seems so much easier because you really only have to write one article at a time, post it, and let it start earning money for you.

With products, you have exercise some self-discipline and delay your gratification long enough to finish. But you can make so much more money by doing it!

Still, I think it helps to have some success selling other people's products before trying to sell your own. You just need the courage to make the jump when the time comes!

David, that's a mindshift as well... you can hammer out a product in a week or less. Just mindmap the chapters and sections you want in it, and basically write an article for each one.

You are right though, learning how to actually produce sales online is important, whether it's your own or someone else's.

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Rohan Anderson

13 years ago

Producing your own product really isn't difficult... I think most people over complicate the process. Sure, your first one might take a little longer cos you're learning the ropes. But from then on, it's not hard to crank them out consistently.

If you don't know how, there's plenty of info right here in the forum.

Heck, even if you just used PLR to get started, there's tons you could do...

1. Create a “slideshow style” video and load it onto YouTube.
2. Chop up a PLR ebook to create short reports that you sell for $10 to $15.
3. Turn a PLR ebook into an audio book.
4. Rewrite a PLR ebook and offer it as your main product.
5. Burn PLR content onto a CD and sell it on eBay.
6. Combine multiple PLR products to create a home-study course.

The point is, just get going with something.

I was guilty early on of trying to make everything perfect. But it's just not necessary. Better to get something to market tomorrow that's ok than labor for 12 months to create the perfect product. Perfect is dumb. It'll leave you broke.

As long as your content is good, people will love it.

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ebooks4u 13 years ago

If you can write an article, and another one, and another one, you already have a small report ready: and it's your own "product" ;-)
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cluongo18

13 years ago

This is one thing that took me a big to grasp, a "product" can be virtually anything.

If you are very familiar with something (whether its playing Halo 2 on xbox, or planting flowers) you can EASILY write up a nice eBook and sell it.

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Kevin AKA Hubcap

13 years ago

Originally Posted by cluongo18

This is one thing that took me a big to grasp, a "product" can be virtually anything.

If you are very familiar with something (whether its playing Halo 2 on xbox, or planting flowers) you can EASILY write up a nice eBook and sell it.

Great point. I know of some guys that do really well selling Madden guides.

For you video game lovers who love the niche and want to find alternate ways of monetization (besides Amazon, CPA, adsense) create a guide.

Just make sure that the game has a strong following. It needn't be the most popular game as long as it has dedicated players....especially adults.

Here's a couple genres that I personally know to be fertile ground.

I. Flight Sims-- Have you ever played a flight sim? Not just a flying game but something that is or closely borders on a simulation.

If you have you know they're very different from a "typical" video game and believe it or not this is what drives aviation nuts to them.

Instead of shooting any and everything on screen the players of these games derive satisfaction by flying an ILS approach in crumby weather followed by a crosswind landing bordering the aircraft's limits.

Show them how to become a better "pilot" and the money will follow.

II. Racing Sims---programs like iracing, Gran Turismo, and Forza are pretty serious racing sims that attract pretty serious people. Some even spend upwards of $500 for a steering wheel, pedals, and a shifter.

They are serious about playing and will buy content they believe will help them improve their driving skills.

And don't think you need to be the expert. You don't. There are plenty of people who have the requisite knowledge, experience, and skills with whom you can partner.

Kevin

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Muhammad Hussain

13 years ago

Great post, thanks for the pointers.

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spectrefax

13 years ago

Good post. I have been on here doing research on getting started in IM and writing down important rules for myself.

You know what the first thing that was put on my list?

1. Sell your own products. Don't make someone else rich.

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BoDarville

13 years ago

Originally Posted by spectrefax

Good post. I have been on here doing research on getting started in IM and writing down important rules for myself.

You know what the first thing that was put on my list?

1. Sell your own products. Don't make someone else rich.

I would say it this way - and the results might surprise you --

1. Sell your own products. [strike]Don't[/strike] Strive to make someone else rich.

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brik2500

13 years ago

I do agree that it sounds pretty intimidating for newbies, I know it did for me,

but it really isn't as bad as many people think.....

great idea spectre, but also, even if you were selling someone else's product,

as long as you're building your own list, you're still winning in a lot of ways.

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christopher jon

13 years ago

Anyone reading this has enough information in their head about something to write an ebook that someone would be willing to pay cash money for.

Hogwash.

I also think threads like this are .... <--- fill in your own naughty word.

Not everyone has enough information in their head to write about a topic and charge money for it.

The internet is already flooded with free information that is little more than digital garbage, encouraging others to charge for more of the same, well, I suppose for some all integrity is lost just to make a buck.

The truth is, most of the people who do read this thread have absolutely no business charging money for anything that came out of their own head. Very few people are an expert in a field and are qualified to charge for their knowledge.

Do we really need more $7 ebooks from the village idiot?

Seriously, think about it.

Yes, creating a product is a great way to make money. No, not everyone is qualified to create a product.

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James Schramko 13 years ago

If you are an affiliate you will make a LOT more money
by creating your own products as bonuses and lead
getting devices.

The 'buy with bonus' technique increases conversions,
can be automated and also builds you a FAT list of
targeted buyers.

MOST people who are creaming the launch JV lists are
products owners not super affiliates..... nuff said.

Create products if you want real wealth online.

Lots of them, multiple price points.

How about high priced services too:

All you need is a sales page and skype if you want to
sell coaching etc....
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Kevin AKA Hubcap

13 years ago

Originally Posted by christopher jon

Hogwash.

I also think threads like this are .... <--- fill in your own naughty word.

Not everyone has enough information in their head to write about a topic and charge money for it.

The internet is already flooded with free information that is little more than digital garbage, encouraging others to charge for more of the same, well, I suppose for some all integrity is lost just to make a buck.

The truth is, most of the people who do read this thread have absolutely no business charging money for anything that came out of their own head. Very few people are an expert in a field and are qualified to charge for their knowledge.

The great thing is you don't need to be the expert.

Pick a topic and you can find experts you can work with. They provide the information pertinent to whatever niche your in and you provide the marketing chops.

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alcarrerra

13 years ago

I'm in the process and have already completed 80% of my product. I will be launching it next month.

Product creation time: 2 to 4 months
Cost: $250-$750 (hiring ghost writer, graphic designer, web designer, etc)

These are my steps:

1) Sell product on my website (my traffic and list building)
2) Create a book and kindle version (create authority and more revenue)
3) Allow affiliates and sell it via ClickBank
4) Work on the next product

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Nail Yener

13 years ago

Actually, I have never imagined myself creating an info product in any niche until at one point I told myself that I can really help people with my knowledge in my niche. And believe me selling my own info product was the best money I have ever made online, it feels so great.

Creating your own product for the first time may not be as easy as you think. Here are a few things to consider:

Know what your target audience is looking for.
Don't write for yourself, write for them.
Make your research about your target niche well.

Most importantly, always inspect the ebooks or products that you found to be most successful. What they have in common, how they are advertised, how they present the information and things like that. It will definitely help.

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Rixter

13 years ago

Newbie question: is there a marketplace somewhere for PLR products? Where can I purchase these types of things?

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Tina Golden 13 years ago

Originally Posted by Rixter

Newbie question: is there a marketplace somewhere for PLR products? Where can I purchase these types of things?

PLR Stores:
http://www.warriorforum.com/main-int...-required.html

PLR Memberships:
http://www.warriorforum.com/main-int...s-growing.html
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rahmat

13 years ago

Yes, it is very hard to create your first product.
Been there before... One of the mental block is the fear of failure..
well actually you just need to try it out.. It does not matter if you only
got 50 buck from your first product.. The important thing is that you
experience the process. You can always improve it later.

On a side note, I found that a product packaged as video has more
perceived value than the same product packaged as ebook.
The same content... if you put a little more effort to put it
into video, you'll get much bigger reward.

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Chri5123

13 years ago

Interesting post...

This is something I have wondered about and the amount of conversations that I have had with people that go along the same lines as what the OP said.

However I know many succesful marketers that actually prefer to be an affiliate of a product and not have to worry about the copywriting, affiliate program, legal issues, web design, up keep of the site etc...

There are pros and cons to each but, yes for me I am mainly a product owner/creator but is always awesome to test a niche as an affiliate first.

Chris

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Flugelbinders

13 years ago

Creating your own product is the way to go on multiple levels. It gives you the ability to work closely on a project that you should believe in. Anybody who has had some success will tell you this is always at the core.

Once you build a genuine product that people need it will be more rewarding then you could imagine.

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guruwarrior

13 years ago

Originally Posted by NateRivers

I was doing a call today, and I blew this woman's mind... which blew my mind... and I think this applies to A LOT of people on this forum.

I was going over her site and niche with her, and I was giving her my best intel on how to go about creating a product- and she said,"oh- I'm nowhere near that level..."

And I said," wait a second... creating your first product is the exact same thing as writing an article... which you just got done telling me you've been doing a lot of..."

She knew A LOT about her niche... she just had a unsubstantiated mental block about this arbitrary thing called a "product". But she has written enough articles over the last month that I've been working with her that she could have written two ebooks already.

I pointed all this out to her, and she had a big mental shift(and got really excited)... which is all it takes.

Anyone reading this has enough information in their head about something to write an ebook that someone would be willing to pay cash money for.

Just jump in and do it.

I am kind of in the same place as this woman. As a newbie I have no idea where to start.

Thanks
1 reply

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Yogini

13 years ago

I think for a lot of people it is the technical process that is intimidating. I've written some ebooks I sell, for example, but am a bit unsure of the process of doing audio (which I want to work on). There are certain technical aspects of product creation that can seem overwhelming. Many people have used word and find that it is hard to control some of the formatting. There are questions people have about how to add images, enter hyperlinks and convert to pdf.

After the pdf is done, there are issues about creating an ebook cover, sales page, how to connect it to a payment processor etc. Setting up a wso itself can be another obstacle. If someone wants to have affiliates, then that also becomes an issue .

For audio, I know for myself that I'm not sure of best way to do this as well as how to deliver the mp3, where to host it etc. So, I think these are some of the barriers people feel to product creation. Of course, then there are questions on how to get traffic etc.

There is a lot of good information on this forum on how to go through these steps and it is wonderful to have control of your own product as well as pricing etc. Ebooks now are not intimidating to me, so it really is a matter of experience that makes this more comfortable (or of course outsourcing).

Debbie

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maoxseo 13 years ago

this kind of situation always happen..
lack of confident make people they can't publish their own ebook..
i barely like that before..but after thinking it rationally, i knew i can.. :-)
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- Robert Boduch 13 years ago
  
  Creating products of your own is a great way to go and there’s no doubt that anyone can do it. What it really boils down to is making the decision to go for it and then following through.
  
  Marketable products vary greatly. You can write a short report of 5-10 pages… or a massive course of several hundred pages. You can record a few simple, five minute videos… or have a friend interview you and record the audio. Audio and video can be transcribed easily and cost-effectively. Written material can also be converted into spoken word format or video.
  Options are many. But it takes a definite decision to go ahead and “just do it” to bring your product to life.
  
  It need not cost you much (or anything at all) to create your first (or next) product. But it’s very important to plan your project before you create it.
  
  Mind mapping, as Nate pointed out can help you plan any product – large or small. It’s a fantastic method for tapping one’s innate mental abilities to a much higher degree. But you don’t even need software to do this, unless you’re collaborating with someone else. All it takes is a blank sheet of paper, a pen and enough time to really think about your subject at hand.
  
  If you can devote about a half hour of solid focus on mapping out an information product, you will literally astound yourself. Allen Says and Paul Myers have both written outstanding pieces on tapping your inner genius through short but intense periods of concentration.
  
  You probably know a lot more than you think about your chosen topic. It’s just a matter of getting the ideas out there on paper and mind mapping helps you do this in a way that suits the brain’s natural thinking patterns.
  
  Think about the kind of information your niche market wants to know.
  
  Shape it into a topic and then list all the key words and concepts that you associate to that topic. Write them down and before you know it, you’ve got the basis of another product and another channel of passive income on your hands.
  
  There are many different ways to create a product and it need not take much time at all. But it does require an irrevocable decision and enough mental focus to see it through.
  
  Robert
  
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Ben_Doyle

13 years ago

Originally Posted by Yogini

I think for a lot of people it is the technical process that is intimidating. I've written some ebooks I sell, for example, but am a bit unsure of the process of doing audio (which I want to work on). There are certain technical aspects of product creation that can seem overwhelming. Many people have used word and find that it is hard to control some of the formatting. There are questions people have about how to add images, enter hyperlinks and convert to pdf.

After the pdf is done, there are issues about creating an ebook cover, sales page, how to connect it to a payment processor etc. Setting up a wso itself can be another obstacle. If someone wants to have affiliates, then that also becomes an issue .

For audio, I know for myself that I'm not sure of best way to do this as well as how to deliver the mp3, where to host it etc. So, I think these are some of the barriers people feel to product creation. Of course, then there are questions on how to get traffic etc.

There is a lot of good information on this forum on how to go through these steps and it is wonderful to have control of your own product as well as pricing etc. Ebooks now are not intimidating to me, so it really is a matter of experience that makes this more comfortable (or of course outsourcing).

Debbie

I with you there!

I have created 3 ebooks. Two of them I sell on ebay as I can download the PDF file onto disk.

One of them is 150 pages long and I know that the information in them is worth far more than the £13.99 that I charge for them.

I have decided to set up a website to sell one of them and I have the site template designed with all the images and written out the sales copy.

The problems for me now are:

Getting the website up on the internet
Integrating and autoresponder
Whether or not to use clickbank and even how to do it.
How to attract affiliates

Writing the product is the easy part for me. The technical stuff scares me to death:confused:

Thanks

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James Schramko

13 years ago

Originally Posted by Yogini

I think for a lot of people it is the technical process that is intimidating. I've written some ebooks I sell, for example, but am a bit unsure of the process of doing audio (which I want to work on). There are certain technical aspects of product creation that can seem overwhelming. Many people have used word and find that it is hard to control some of the formatting. There are questions people have about how to add images, enter hyperlinks and convert to pdf.

After the pdf is done, there are issues about creating an ebook cover, sales page, how to connect it to a payment processor etc. Setting up a wso itself can be another obstacle. If someone wants to have affiliates, then that also becomes an issue .

For audio, I know for myself that I'm not sure of best way to do this as well as how to deliver the mp3, where to host it etc. So, I think these are some of the barriers people feel to product creation. Of course, then there are questions on how to get traffic etc.

There is a lot of good information on this forum on how to go through these steps and it is wonderful to have control of your own product as well as pricing etc. Ebooks now are not intimidating to me, so it really is a matter of experience that makes this more comfortable (or of course outsourcing).

Debbie

For audio just use a good quality mic and free Audacity.

Save as MP3 and load to amazon s3 for storage.

Now you have a product.

Thanks

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mikeroosa

13 years ago

Once you have your own product, you create leverage. This is key to succeeding in IM.

Thanks
1 reply

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NateRivers 13 years ago

Originally Posted by mikeroosa

Once you have your own product, you create leverage. This is key to succeeding in IM.

Yeah this is the key to IM success in one sentence.
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enwereuzo

13 years ago

The point is starting something new is always difficult.

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CPA Andrew

13 years ago

Creating a product is key. I think people are just worried that it's too much to handle...

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abhi1

13 years ago

If you can't create a product yourself, you can always hire freelancer
from Outsourcing Services, Freelance Online Jobs - Freelancer.com or http://www.odesk.com to do it for you.
All you have to do is create a layout.

An idea is the key to a great product...

Thanks

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Video Marketing For Pros!

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tehnolife

Banned 13 years ago

You're right, many people tend to think that creating a product is very hard and it's not for them.

If you know enough info about your niche, go and make your first product.

It's true that making a product it's not so hard, but getting sales to it will be a challenge for everyone.

Thanks

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Phil Halloran

13 years ago

Too many people doubt that their thoughts are useful. People have sold a lot worse.

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It's not what you know, it's who you know.

Stop thinking only about helping yourself achieve your goals, and start thinking helping others help you achieve your collective goals.

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Why haven't you created a product yet?(you can and should ASAP)

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