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Can my Audio/video Product SalesLetter Copy be IDENTICAL to the Ebook sales letter Copy? {Course Con

by entry
3 replies
Having an ebook converted to some audios, and perhaps a video course at a later date.

The content all the audio + Video will be the same as the ebook.

The ebook have a sales letter, which sells the ebook.

oh- one wil be an audio sales page, and another {at a future date} will be a video sales page.


When i do the sales letter for the Video course + Audio course, can this be Exactly the Same sales copy? with the Image of the ebook replaced by an image of the cdrom diagram? {as you see on many online downloadable courses} ?


Can the sales copy content on both these video + Audio sales pages be identical to the copies on the ebook sales page?, as the content on the audio +video is the same as the ebook?

Is that what you guys do? -as many of you have audio + video + ebook priducts.

What else would I need to change, besides the image of the ebook, and the price?
#copy #ebook #identical #letter #product #sales #version #video
  • Profile picture of the author spearce000
    I don't see why it can't be the same - if it works. Obviously you would have to make sure all the references to e-book were replaced with audio or video but that's about it.

    You might want to contact anyone who gave you a testimonial for the book and ask them if they were OK with the idea of having their book testimonial on your video site, but as long as the information is identical, there shouldn't be many objections.

    You could also offer the audio or video as an upsell to the e-book, or the e-book as a dowsell to the audio or video.
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  • Profile picture of the author allenjohn
    Yes, I agree, but I'm not sure that 'screaming' headlines will work so well on audio. I think the overall concept is sound, but I would still tweak those parts that obviously don't work, both in the video and audio.... regards Allen
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  • Profile picture of the author impact-productions
    I think I'd push the audio strongly in the headline (or in the upper portion of the page). You have to think that some customers will see both sales pages, and you need to make it clear these are two different offers.

    I'd also be tempted to use a different template, just so these immediately look different.

    And, I think it goes without saying, that you should have audio on the audio sales pages somewhere (either a sales message, or a sample from the recording).

    Thom
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