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How many fall for this old Internet Marketing Myth...

by Claude7
13 replies
I'm sure there must have been an old internet marketing myth
that says

once you get people on your list you can sell
stuff to them over and over again so what happens...

We buy a great product from a marketer to learn some basics
which every one knows will take at least a few weeks (maybe longer
for some people) to put into practice and perfect the technique.

So instead of the marketer sending emails saying How did you get on
with xyz product, did you have any stumbling blocks..

WHAM ! 4 days after, another secret underground strategy comes
into the inbox which is almost screaming I want more of your money.

The sad thing is most people who really want to learn the art of internet
marketing would probably pay a lot more to someone who actually cared
about their success..

I just keep hearing this story from my students over and over again and
I'd like to know how many of you have experienced similar "fast buck"
practices.
#fall #internet #marketing #myth
  • Profile picture of the author David Lamb
    It's no myth!

    Most marketers load up their autoresponders with upsells and affiliate promotions.

    Somewhere along the way, they "forget" to add anything resembling useful information or tips on how to better use the product you just bought.
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  • Profile picture of the author SpikeS
    It's funny you say that because most marketers do this. I've bought stuff recently where this was the case..

    I think this is partly why Pat Flynn makes so much money. He dishes out so much free info but actually cares. If you email him, he will answer. He does address newbie questions on his podcast. He tells people 'do not buy this if your not going to use it' and stuff like that.

    The result (I think) is that people feel he deserves their money. If someone learns something they feel they need to buy something off him. Whether it his product or an affiliate link.

    I've learned so much from Pat that when I do buy stuff like Market Samarui etc, I'll be looking for his affiliate link.
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  • Profile picture of the author jgant
    I ignore most emails I get because they're pumping some new method every day. The few emails I do open and read are from marketers that have taught me great stuff. I listen and often buy from them. They give great info and follow it up with great products. They also respond to emails.

    I've bought more from Chris Rempel (a.k.a. the Lazy Marketer) than anyone else. His blog is an incredible wealth of knowledge. He has one method he preaches, and it's affiliate marketing. He offers loads of great ideas how to do affiliate marketing. His products are about affiliate marketing. FYI, I'm not employed by Chris, just a fan and loyal customer.

    Moreover, he got my dollars because he has street cred in that he makes money outside of the make money online niche. He actually does CPA and affiliate marketing in non-IM niches. He tests his methods and then shares what works and doesn't work.

    It's this kind of IM product creator and blogger who captures my attention. There are others, but he is a standout in my book.
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  • Profile picture of the author Andyhenry
    Sounds like they're just practicing what they preach. That should be a good thing. If you don't like it then maybe you're listening to the wrong person.
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    nothing to see here.

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  • Profile picture of the author Zeus66
    This happens because anyone who's been in IM long enough to have their own info products out there learns that most people who buy never take any action. They just buy, look at it (if that), and move on.

    You can lead a horse to water, but you can't make him drink. In IM, you can give people the keys to the kingdom, but many of them refuse to put the key in the lock and turn it. It's "too much work."

    So you've got this turned around 180 degress. We ended up here because of buyers not taking action and following through until they were successful. Marketers eventually realize this fact and cater to the buyers' demands for more ideas, upon which only a few will ever take action. And so on and so on, ad infinitum.

    Please don't shoot the messenger.
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    • Profile picture of the author Tim3
      Originally Posted by Zeus66 View Post

      This happens because anyone who's been in IM long enough to have their own info products out there learns that most people who buy never take any action. They just buy, look at it (if that), and move on.

      You can lead a horse to water, but you can't make him drink. In IM, you can give people the keys to the kingdom, but many of them refuse to put the key in the lock and turn it. It's "too much work."

      So you've got this turned around 180 degress. We ended up here because of buyers not taking action and following through until they were successful. Marketers eventually realize this fact and cater to the buyers' demands for more ideas, upon which only a few will ever take action. And so on and so on, ad infinitum.

      Please don't shoot the messenger.



      ^^ Plus it shouldn't take you long to realize this, unsubscribe or refrain from opening them.

      Follow the advice that should be burned into everyone's memory by now:
      Concentrate on one thing at a time, giving it 100% focus
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    • Profile picture of the author Bill Farnham
      We buy a great product from a marketer to learn some basics which every one knows will take at least a few weeks (maybe longer for some people) to put into practice and perfect the technique.

      So instead of the marketer sending emails saying How did you get on with xyz product, did you have any stumbling blocks..

      WHAM ! 4 days after, another secret underground strategy comes into the inbox which is almost screaming I want more of your money.
      I can easily see where you're coming from with this. In fact, I believe you are making a very valid point.

      The times I have subscribed to a given marketer based on a sales page, or a recommendation, or whatever, because I was looking to fill a gap that I believed they could provide some insight on, only to be immediately bombarded with other offers or methods or whatever that were completely outside of the scope of my original interest in that person are too numerous to mention. (Takes breath...)

      Say you have some juicy list building technique that piqued my interest, so I subscribe. Then immediately you send me a link to your buddy's Facebook Fanpage Fandangle where he tells me every other technique in IM is a waste of time and his new system is where the real money will be found.

      What?

      What about the reason I subscribed to your list. What about the method you were talking about that got my interest in the first place?

      This happens because anyone who's been in IM long enough to have their own info products out there learns that most people who buy never take any action. They just buy, look at it (if that), and move on.
      To a degree, that is correct. But that is not the soundest of reasons to churn and burn a list.

      And that also loops back to what the OP was talking about "WHAM ! 4 days after, another secret underground strategy comes into the inbox"

      Who is doing the training here?

      Is it the marketers who are teaching their lists to forget everything they know about marketing tactics with each new email, or is it the subscribers who eat up each new offer like it's the first one they've ever seen?

      ~Bill
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      • Profile picture of the author Claude7
        Originally Posted by Bill Farnham View Post

        I can easily see where you're coming from with this. In fact, I believe you are making a very valid point.

        The times I have subscribed to a given marketer based on a sales page, or a recommendation, or whatever, because I was looking to fill a gap that I believed they could provide some insight on, only to be immediately bombarded with other offers or methods or whatever that were completely outside of the scope of my original interest in that person are too numerous to mention. (Takes breath...)

        Say you have some juicy list building technique that piqued my interest, so I subscribe. Then immediately you send me a link to your buddy's Facebook Fanpage Fandangle where he tells me every other technique in IM is a waste of time and his new system is where the real money will be found.

        What?

        What about the reason I subscribed to your list. What about the method you were talking about that got my interest in the first place?

        To a degree, that is correct. But that is not the soundest of reasons to churn and burn a list.


        ~Bill
        I think Bill said it well in the quote above and thanks for all your comments..

        It seems there's a fine dividing line between looking out for the subscribers best interests and bombarding them with offers that are far removed from the reason why they opted in to start with...

        Maybe we should all strive to be better marketers and watch our subscribers
        learn what we give them and make money then top it up with more good stuff.

        Somehow i'm sure if they have that much trust in us they will also eventually pay us more money to learn more advanced stuff (after they've mastered the basics)..... I guess i need to test this one.....
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  • Profile picture of the author Zeus66
    I find nothing incongruent about selling your own products and sending the buyers of those products other options via affiliate promotions. As long as that's not all you're doing and that you actually provide real value in the content of your emails and the follow-up support you give your own products, what's the problem?

    Churn & Burn is an entirely different animal. That's when you never worry about adding value or anything else beyond milking money out of your list. I don't stay on those lists either, but it's not fair to paint everyone who starts promoting offers to their list on a regular basis with the same brush.

    Finding the middle ground is the key. You're running a charity if all you do is give to your list. That's not marketing. And churning and burning your list is a good way to earn a poor reputation and burn lots of bridges, so it's just as silly (imo).
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  • Profile picture of the author precie
    All the time, I just avoid them
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  • Profile picture of the author Theory5
    I hate that. I used to have three subscriptions, and now I just have one "forced" one (from signing up for listwire, but its a fair trade). I Just stopped opening them because even if they provided a free report or useful information to lure me in, their broadcasts only wanted to sell me on the latest thing. Its like a daily what-not-to-do scenario. I hope I can build a list soon, I now know exactly what not to do.
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  • Profile picture of the author cheesee
    Luckily I only fell into the trap of one of these marketing schemes, and then I quickly learned from it. I decided it was best just to start my own website, and work hard building backlinks, and adding content. Then everything will work out.
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