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Is this type of domain smart?

by Who Says
5 replies
Okay. Long story short - most of my domains are company names. I see a lot of posts here about getting a niche keyword in the url. I haven't ever done this and in the past had very high rankings regardless of the name.

So, my question is - when launching a new website that doesn't have the niche in it's name..is this now a bad thing or does it just cause it took a little longer index wise or does it even matter?

How would you handle marketing a brand with it's main product? Just include the url name (trademark) somewhere in the main text or is the url alone enough?

My competition is the exact same way if that makes any difference. I was looking into buying market samurai or something similar to be able to get a better feel for what I need to do as both of my competitors do not have a large amount of text or "original" information on their product pages so I need to figure out (aside from heavy backlinking) what is their core traffic leads.
#domain #smart #type
  • Profile picture of the author MarathonMan
    Keyworded domains are just one aspect of SEO, and depending on who you ask can be a very important one. There's no reason to use a domain without keywords if you're making a niche site.
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    • Profile picture of the author Who Says
      Originally Posted by MarathonMan View Post

      Keyworded domains are just one aspect of SEO, and depending on who you ask can be a very important one. There's no reason to use a domain without keywords if you're making a niche site.
      It is a niche product, but the product is for Apple Inc branded items so outside of using "mac" in the title, I cannot use the full name of the product. The main competitor in my market has a made up word as their domain name, that's why I was wondering if I should just overlook this area and move on to other aspects.

      I appreciate the replies everyone.
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  • Profile picture of the author pmbrent
    As long as your acutual website has alot of the keywords on the pages and backlinks you should still be ok.
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  • Profile picture of the author Meharis
    Originally Posted by Who Says View Post


    How would you handle marketing a brand with it's main product? Just include the url name (trademark) somewhere in the main text or is the url alone enough?
    I'm not a lawyer.
    If you're going to use a Trademark in your domain
    -unless is your own trademark- you are asking for
    trouble. Don't do it. Talk to a specialized lawyer about
    this issue. Better save than sorry.
    Meharis
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  • Profile picture of the author nick1123
    Originally Posted by Who Says View Post

    Okay. Long story short - most of my domains are company names. I see a lot of posts here about getting a niche keyword in the url. I haven't ever done this and in the past had very high rankings regardless of the name.

    So, my question is - when launching a new website that doesn't have the niche in it's name..is this now a bad thing or does it just cause it took a little longer index wise or does it even matter?

    How would you handle marketing a brand with it's main product? Just include the url name (trademark) somewhere in the main text or is the url alone enough?

    My competition is the exact same way if that makes any difference. I was looking into buying market samurai or something similar to be able to get a better feel for what I need to do as both of my competitors do not have a large amount of text or "original" information on their product pages so I need to figure out (aside from heavy backlinking) what is their core traffic leads.
    Can you rank high without the proper keywords in your domain? Yes you certainly can, but ranking high is difficult, so why make it harder? This is especially true for highly competitive niches.
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