Is Article Writing Dead in the Water?

by precie
56 replies
Since Google's revamp, all I have heard is that article writing is not very effective anymore. I've heard that Google doesn't give much ranking votes to articles like they use to.

Any comments
#article #dead #water #writing
  • Profile picture of the author James Sides
    We live in a world of constant fear. Every time Google goes under a change you see the internet marketing community turn on its head.

    My best advice is deliver quality content, build quality links, and never look back. If you like writing articles than by all means test it out and see what kind of results you get.

    I have never liked article marketing for the simply fact its slow and not all that effective to begin with unless you are good at writing compelling resource boxes.

    There are much faster ways to get quality backlinks.

    Just my two cents!

    James
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    "People will remain the same until the pain of staying the same is greater than the pain of change."

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    • Profile picture of the author x3xsolxdierx3x
      Google changes/updates it's search algorithm many times a year....the Panda/Farmer update just happened to be a pretty big update that effected the rank and traffic of many top sites (Ezine Articles, HubPages, Suite101, Associated content, etc)
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    • Profile picture of the author KenThompson
      Originally Posted by Fenderkid View Post

      I have never liked article marketing for the simply fact its slow and not all that effective to begin with unless you are good at writing compelling resource boxes.

      James
      Hello James,

      You play Fender guitar? Nice choice...

      If you don't mind, you're really opening your self up to something you
      don't know - in this forum, at least.

      There are two opposing forces in this forum. lol

      Article marketing, in all its different approaches, can be effective depending
      on a number of things I'm sure others may/can/will mention.

      It's really much more than writing compelling resource boxes. For example,
      if they don't make it to the compelling resource box, then it's all for naught
      sort of.

      There are tons of threads here about article marketing, article directory
      marketing, article website marketing, article syndication marketing and
      there must be others. There has to be.

      Others do quite well with it...

      Article writing is not dead in the water. Not at all.

      Then there's article writing for $$$. Certainly will never be dead.


      Ken
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      • Profile picture of the author myob
        Originally Posted by KenThompson View Post

        ...There are tons of threads here about article marketing, article directory
        marketing, article website marketing, article syndication marketing and
        there must be others. There has to be.
        Ken
        Absolutely. We also have threads on article blog marketing, article videomarketing, articulated article marketing, articulated article directory marketing, articulated article website marketing, articulated article syndication, articulated article blog marketing, articulated article videomarketing, spun article marketing, spun article directory marketing, spun article website marketing, spun article blog marketing, spun article videomarketing, and of course I believe there are a few somewhere on unarticulated spun article syndication marketing.
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  • Profile picture of the author precie
    "not all that effective to begin with unless you are good at writing compelling resource boxes."

    Would this comment be the norm or just opinion
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  • Profile picture of the author bnwebm
    Poorly written articles that provide no value are the ones Panda targeted. Spun crap too, and with good reason. If you're writing or buying original, well written articles, you have nothing to worry about. Many of my sites, which had been bumped down to #10 or lower by content farms, are now at or near #1 with no changes on my behalf.
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  • Profile picture of the author precie
    How can you tell that it's your article writing that's giving you the results?
    Is there a software that can track your backlinking campaign?
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    • Profile picture of the author myob
      Also put a unique tracking code in your resource box at the end of your url ie /?xxxxx corresponding to where your article was submitted. It will show up in your cpanel stats. All of my syndicated sites are uniquely coded, then each new article submission is automated through autoresponders and RSS feeds.
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    • Profile picture of the author bnwebm
      Simple enough to track through analytics (eg: Wordpress Google analytics plugin). Aside from that, all I do use is content development on and for several sites, and nothing more.

      Originally Posted by precie View Post

      How can you tell that it's your article writing that's giving you the results?
      Is there a software that can track your backlinking campaign?
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      • Profile picture of the author LadyZelda
        IMO as long as there are internet marketers there will always be a need for writers.
        Signature
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        Check out my Classified Ad and place your orders HERE for High Quality Articles Today
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  • Profile picture of the author precie
    thanks Greg,

    I'm assuming then that you don't use article submission services?
    If not, would you be able to include a list or partial list to the ones that you submit to manually.
    Also, what do you charge per article?

    thanks
    John
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    • Profile picture of the author akhidr
      Hi John. Article directory backlinks could have been possibly devalued/lowered in weight by Google with their Panda I and Panda II updates, though backlink building via article directories aren't the actual purpose of article marketing.....

      The purpose of online article marketing is to have your articles picked up and published by other webmasters on their websites where a lot of your target readers will be able to see your content. This means you need to show your articles to other webmasters with websites catering to groups of people interested in your unique, high quality articles that offer useful content in the form of info, advice, tips, strategies and techniques beneficial for their relevant needs and problems...
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      • Profile picture of the author precie
        Very true, thanks for the info. Great comments.
        Precie
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    • Profile picture of the author paulie888
      Originally Posted by precie View Post

      thanks Greg,

      I'm assuming then that you don't use article submission services?
      If not, would you be able to include a list or partial list to the ones that you submit to manually.
      Also, what do you charge per article?

      thanks
      John
      John, being successful at article marketing has little to do with this. As long as you focus on writing high-quality articles that deliver true value, you won't need to rely on some software or service to somehow "trick" Google and the search engines into giving your article exposure.

      Paul
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  • Profile picture of the author payment proof
    I think article writing is less effective than it used to be since Google changed its search algorithm. But high quality articles can still drive some high quality traffic.

    Can you look at your inbound links and see how many are coming from the articles you've written? For me, that would be the true test.
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  • Profile picture of the author Chris Worner
    Changes to Google and other search engines ranking algorithms are only of importance to those who rely on them for traffic. Create content worth sharing and you will never have to worry about about traffic generation at all, or losing your income if Google decides to drop your rankings.

    Chris
    Signature

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  • Profile picture of the author iuditg
    You are wrong. Articles still plays a very huge and important role. I own a blog where I write about my favorite sport on daily or weekly basis. I don't have any kinda backlinks and I am already ranking #30 and so on for many of the keywords. I am climbing up the ladder and getting better positions each day.

    All these are purely based on article writing. As long as people don't copy-paste the articles, you would rank.
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  • Profile picture of the author caseyscreen
    Of course article marketing is the very effective method. But for that you have to write fresh and unique content. Because nowadays people wants some interesting and detailed information.
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  • Profile picture of the author KenThompson
    Originally Posted by Ken_Caudill View Post

    I hope article marketing is dead. I'd like to read something interesting for a change.
    LOL...

    I haven't seen any really good discussions about article spinning in
    a LONG time!


    Ken
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  • Profile picture of the author gskesavan
    Articles can never ever die. People will never stop reading, especially if they're getting lots of useful information for free.

    Article marketing shall never die please understand that. It might go in a down trend for a while, but will never fade away.
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  • Profile picture of the author Steve L
    no, writing words will never be "dead in the water"
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  • Profile picture of the author brik2500
    Originally Posted by precie View Post

    Since Google's revamp, all I have heard is that article writing is not very effective anymore. I've heard that Google doesn't give much ranking votes to articles like they use to.

    Any comments

    Like everything else, CONTENT IS KING. It always will be.

    To your visitors and to an extent GOOGLE because of relevance.

    It's easy to say that something isn't effective because of few changes

    but there are some things that wont change.
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  • Profile picture of the author John Broberg
    Publishing is like pole-vaulting: either you make it over the bar or you don't.

    When the bar gets raised, the losers say the entire sport is going to hell in a hand basket. The winners cheer because they've been shooting for a higher goal all along.

    The ones who say "article marketing is dead" really mean "I'm not playing anymore."

    If you're new and just getting into it, ignore the naysayers but know the bar is higher.
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    • Profile picture of the author Mark Andrews
      Banned
      People still buy magazines and newspapers daily in huge numbers globally for the articles contained within them.

      The market may fluctuate like any other market but dead in the water? No. Far from it.

      High quality articles will always be in demand. This world is not stagnant. Everything is evolving at an enormous rate and people need words to stay informed.

      Spun crappy content and articles of no use to anyone, now that's a different matter. Their days are going to probably be numbered sooner or later. Thank goodness.

      High quality information on the other hand will always be in fashion.
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    • Profile picture of the author paulie888
      Originally Posted by John Broberg View Post

      Publishing is like pole-vaulting: either you make it over the bar or you don't.

      When the bar gets raised, the losers say the entire sport is going to hell in a hand basket. The winners cheer because they've been shooting for a higher goal all along.

      The ones who say "article marketing is dead" really mean "I'm not playing anymore."

      If you're new and just getting into it, ignore the naysayers but know the bar is higher.
      Exactly, a lot of these "proclamations" are triggered by jealousy and frustration. Since they cannot seem to make it work at all, they don't want others even trying it - if they can't succeed at it, they don't want any others succeeding!

      This sort of spiteful attitude is not very constructive or helpful, and by choosing to do this they ultimately end up hurting themselves the most.
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  • Profile picture of the author Mindz
    You know why google did what they did . A lot of PLR articles and A lot of spun material was doing better than the original and high quality material . Now the ball game has change . Article marketing is not dead . It's very much alive . Like many in here has said . Only write quality . Everything else will follow !
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  • Profile picture of the author cheekugames
    No doubt that google has severely devalued articles when it comes to giving value to links, i have always focused on publishing quality content , user friendly content extensivley, but since google's panda update my site which was on #2 for a very competitive keyword has been thrown to page 3-4. Some really crappy sites that do not even update their content regularly has come up ahead of me in a big way.

    The big question is what SEO strategy really works after Panda update, no one really knows for sure , may be if any one here can be a bit more precise as to on which strategy one must focus a bit more then others.Be it blogs, social marketing or articles or profiles or web 2.0 or may be something totally different...
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  • Profile picture of the author MrDay
    Just concentrate on producing great content and getting it out there through various methods. Including article directories, guest posting and social bookmarking.

    Don't rely on just one or a few traffic methods. And always keep track to see what's producing the best results for you and your sites.

    Quality sites like Ezines and Hubpages aren't going anywhere. They'll evolve.

    However, the search engines algorithms will continue to penalize low quality content even more in the future. -This is more what you should be concerned about and trying to improve on.
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  • Profile picture of the author Warren Tibbotts
    I believe it depends on the article and the content.
    If you write a great article wioth informative content, it will work as well as it ever has, and especially if you promote the article though links etc, it will end up with lots of reviews and often ranking highly still.

    However, because it has become so popular to regurgitate the same old rubbish, and often with spun articles that dont even make sense sometimes, then these articles will never perform.

    The key is in creating quality content, rather than quantity, and if you focus on providing information that is freah, and interesting, then I still believe article marketing has a rightful place in any internet marketing (traffic generation) strategy.

    Warren
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    • Profile picture of the author absoluteallen
      I'm not an article marketer but I have noticed while searching Google, I don't see many article directories ranking in the 1st page nearly as much as I used to.

      Seems Google is focusing more on established websites with their own content over article directories anymore.
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  • Profile picture of the author cheekugames
    I get your point , but the same articles were quality articles before panda update and all of a sudden they become not so good, that is what makes me believe that due to mass submission of articles, google has probabaly devalued articles sites and in the process hurt quality articles as well.

    I really believe a proper SEO strategy after panda update is yet to be finalized as SEO gurus are struggling to find what really works after the panda update.
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  • Profile picture of the author William King
    In my opinion article marketing depends upon two factors, your article and the place where your article will get published. Your article must contain quality and useful information for the reader and it should be published on the high quality page.
    Article Marketing can never die I believe, but you need to change your strategies from time to time.
    Most of the article directories are not the quality one now there are very few who only accept a quality article. I think the best method to take the full benefit of your quality articles is to to do guest blog posts.
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  • Profile picture of the author Ian Varnava
    Okay, listen up everyone: If you are doing article directory marketing, then you are dead. If you're not dead yet, consider killing yourself. :rolleyes:

    I personally get my content syndicated to the likes of CNN.com and such, so I am obviously doing a-alright. In fact, the president of Google came to my house [yesterday] begging me to stop syndicating my content, as they are running out of visitors to deliver to each website which has my fabulous content, in addition to my own websites. Go figure.
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    • Profile picture of the author DireStraits
      There is no intrinsic link between article writing (or article marketing) and SEO / Google, etc.

      And as satirical as Ian's post (above) was intended to be, I'm sure, he does make a very good point.

      From an article marketing perspective (one of the popular reasons behind someone's wanting to write - or have written - high-quality articles): since there is no intrinsic overlap between SEO and article marketing, no matter what happens on the SEO landscape (with exception, perhaps, to Google beginning to penalise sites that syndicate content - which I cannot see happening any time soon), it has no bearing on the viability of article marketing, and therefore article writing if that is the purpose for which you're doing it.

      If your purpose for writing articles is to submit them to article directories in order that you can leverage their authority to rank highly in Google's SERPs, then you may be somewhat disappointed. The recent "Panda" algorithm update directly impacted many article directories in a negative way, and not just to some small degree, either.

      So, to summarise ... is article writing dead for:-

      (1) article directory marketing?

      If you're willing to spend your time helping to build someone else's website/business by building lots of backlinks to your articles, from which they are the main beneficiary, then it is not a waste of time. However, it is not time spent most optimally, in my opinion, and could be better spent building backlinks to your own website. This applies even more so in light of the recent algorithm update. If you're not prepared to backlink the hell out of your articles once you've submitted them, then writing for this purpose probably is a waste of time.

      (2) article marketing / syndication?

      If you can write (or have written) very good, informative, interesting and entertaining articles, then writing for syndication will usually always be a fruitful endeavour, providing there are a sufficient number of relevant outlets willing to republish your articles in front of their audiences. If you cannot do the former and/or there is a shortage or absence of the latter, then writing for this purpose is also likely to be a waste of time.
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  • Profile picture of the author Steve L
    stop thinking so much about keywords, and start thinking about topics/content that would interest your targeted demographic
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  • Profile picture of the author paintbrush4u
    Originally Posted by Greg Wildermuth View Post

    My articles are doing better since the change. Anybody else had this experience?
    I havent experienced it..but from what I have seen...it looks as if they are having humans spot check articles and are rewarding tightly written articles that are original....
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  • Profile picture of the author watchoo
    Banned
    [DELETED]
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    • Profile picture of the author GardeniaShrub
      Article marketing still works - but you need to put in additional effort to get the articles indexed (and so they stay indexed). Usually a run of bookmarking will do it. Other methods of indexing such as energising the articles works too.
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  • Profile picture of the author cheekugames
    Well this is interesting , after Panda update some threads say
    Article marketing does not work, some say Profile link building is dead, some say blog comments do not work, some say web 2.0 links are not that powerful any more. All say have unique content.So i ask what marketing strategy actually works along with unique content in case you want your site to rank higher. I know having links exchange with similar niche site works but what along with that works well after the panda update, can any one kindly suggest....
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  • Profile picture of the author ezpay4me
    I wouldn't say so, only because article writing improves SEO eg. backlinks which inturn helps you out with your main goal of achieving a higher level of traffic.

    Regards,
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  • Profile picture of the author first response
    no, article writing is a strong tool to promote your site.
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  • Profile picture of the author gskesavan
    How can it die. It is a step towards improving quality and not quantity. They want to eliminate duplicate content and give the best information to their users. Google is definitely not dumb to go around beating article marketing sites which produce a lot of adwords income to them (through their adsense).

    Anyway, I'm not gonna debate about it. I'm gonna launch a free blogger site and then put around 30 - 50 articles this week for some niche to experiment it myself.
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    • Profile picture of the author DireStraits
      Originally Posted by gskesavan View Post

      How can it die.
      You're right about this.

      Originally Posted by gskesavan View Post

      It is a step towards improving quality ...
      And about this. :p

      Originally Posted by gskesavan View Post

      They want to eliminate duplicate content and give the best information to their users.
      But, if I may say so, you're only partially right about this.

      The effects of Google's update have very little or nothing to do with "duplicate content" (though I've a feeling you're talking about syndicated content, anyway - even though it has nothing to do with that, neither).

      Google already has a very capable and effective filter in place to detect and remove most subsequent instances of identical content from their SERPs. They do not need to penalise for this, in addition.

      What it is about is lessening the authority (and thus "easy rankings" potential) of sites which are notorious for publishing thin, low-quality, spam-like content that is of no use to anyone, but were able to dominate the SERPs for a whole load of different keywords because they'd amassed so much (yet mostly artificial) authority.

      Article directories - and indeed many sites that accept user-submitted content with very little to no quality standards - are included among these sites. And that is why they have endured the negative effects of this latest algorithm update, while so many other sites have simultaneously gained from it.

      Originally Posted by gskesavan View Post

      Google is definitely not dumb to go around beating article marketing sites which produce a lot of adwords income to them (through their adsense).
      I've no doubt that Google cares about their advertising income, but I'm not sure that they care about it so much as to be completely ignorant/dismissive of the longer-term implications of allowing more and more crap to dominate their SERPs on low-quality sites. In business, one sometimes has to make tough decisions that could, on the surface, be classified as "shooting oneself in the foot" if is such action is necessary to remain relevant, strong, competitive and profitable in the longer-term.
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  • Profile picture of the author MBizInc
    Well, quality is priceless and consistent.
    So if you're good at writing, then changes should not affect you. Or they would affect you only for better.

    Roxana
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    • Profile picture of the author Ruth Hendrickson
      I agree with those who have said Google targeted all the spun articles. Some of my articles that were previously on page 1 of Google seem to have been sandboxed. And I didn't spin them either but just wrote a lot of articles on the same topic and posted them in ezinearticles and other article directories.

      On the other hand, some older articles that were written when I first started in IM have suddenly risen to page 1 in Google. Go figure. Google seems to place value on the age of a website; maybe that goes for articles, too.
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    • Profile picture of the author imtfly
      Article writing could never be dead guys. The google updates are designed to make articles even more relevant, beleive or not. Google is removing as much of the poorly written content they can from the equation to allow the great cotent to be discovered. Articles and content writing are the backbone of the iternet. How many articles do you read a day? Google is just cleaning house.
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  • Profile picture of the author traficmaster
    articles are still working great for me
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  • Profile picture of the author thebitbotdotcom
    Originally Posted by precie View Post

    Since Google's revamp, all I have heard is that article writing is not very effective anymore. I've heard that Google doesn't give much ranking votes to articles like they use to.

    Any comments
    Article Spamming is dying, article marketing will never die...
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    Do Your Copywriting Skills Suck?

    Let Us Help You Develop Your Writing Skills!

    Submit Guest Posts With [ TheBitBot.Com ]
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  • Profile picture of the author Stuart S
    Yes, I think Panda was targeting low quality articles which were spun or poorly written. High quality articles on the other hand I don't think were not effected much.
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  • Profile picture of the author Teacherman
    Good, quality content will never be dead in the water since this is what Google is trying to reward at the end of the day! Panda hurt some of the 2.0 sites, but actually reward sites that wrote content for people instead of search engines.

    If you need some decent articles written by a University Graduate who is from Canada and now teaches high school English then give me an email and prevost.kyle(at)gmail
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