Changing AdSense Sites To Affiliates - $110/day to $260/day Overnight! Details Inside...

by TryBPO
6 replies
We've been creating a network of AdSense sites over the last five months and are just under 300 domains purchased with around 250 sites up and running. We've been able to make it successful through cheap labor and articles and plan to continue scaling it up throughout the year. We've learned quite a bit from the forum here and other sites and feel we've got a pretty firm grasp on a profitable process so far.

However, I've been reading and been really impressed with a blog over at FlipFilter and there's a great article on AdSense vs. Affiliates vs. Own Product with a very detailed comparison that struck me: Why your Adsense Sites could be leaving money on the table

To save you the time of reading that long post, I'll get to the meat of it. He takes a ton of data from sales on Flippa and comes up with some interesting information. While you can't necessarily trust the seller's figures from Flippa, using it as a comparison is quite fair (Assuming they all lie equally, I guess)

- He samples almost 2,600 different sites
- Considers Revenue Per Unique or RPU as the comparison
- He dismisses start-up sites, site with very little traffic, etc...those that would skew the numbers

Here are the numbers:
AdSense Only: .11 RPU
Affiliate Only: .26 RPU
Product/Service Only: 1.51 RPU
(Looking at gross sales)

He also shows mixes of those above and their numbers as well.

So...is it true that if I had AdSense sites making $110/day that could easily convert to Affiliate sites (with great matching product) I could swap my $110/day for $260/day gross overnight? And...if I had my own product...that would go to $1,510/day overnight?

For many of our sites, they wouldn't convert very well to a particular product and they simply don't have the traffic to warrant creating a product directly to sell on the site...but very interesting numbers, nonetheless.

Do you think this is possible? Not possible? Where are the holes here. (Please assume the research done above is true.)
#$110 or day #$260 or day #adsense #affiliates #changing #details #inside #overnight #sites
  • Profile picture of the author spectrefax
    The designs on sites for adsense vs those for affiliate marketing vs those for own product are generally all different as the goals of the 3 different ways to make income are different.

    But if you assume all things are equal it makes perfect sense because people wouldn't be paying for those clicks if it weren't profitable and wouldn't be offering affiliate deals if their sales from those affiliates weren't profitable.

    Main point I take away from this is that it's almost always going to be more profitable to market your own products vs someone else's.

    Put simply, traffic is extremely valuable. Don't waste it by making someone else rich. Aim to be at the top of the food chain (i.e. your product marketed by affiliates who purchase traffic through adsense)
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  • Profile picture of the author DWolfe
    Try split testing a few sites , Try 10 as affiliates and than another 10 as your product / service sites. That would gauge if it works or not. IMHO
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  • Profile picture of the author Zeus66
    I've tested just Adsense vs. just affiliate links vs. a mix, and the mix wins. This is in primarily physical product niches using mostly Amazon + Adsense ads. Might not hold true if you monetize non-physical product niches and/or use some other affiliate source (like Clickbank).

    That's across probably 400 sites in the past 8 years, in probably about 250 different niches. I'd guesstimate that 80%-90% were physical product niches.
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  • Profile picture of the author TryBPO
    Yeah, DWolfe, that's what I'm thinking. For the 8-10 or so that do match up well with a ClickBank or Amazon product I was thinking I'd try it out. I'd re-write the content to better match an affiliate site/offer.

    Still...it makes me much more interested in trying to target AdSense keywords that I think will be able to swap to affiliate offers at a later point.

    One of the benefits of targeting affiliate offers from the START is that you don't have to worry about cpc, right? Only traffic...targeted traffic matters at that point. It seems that AdSense sites might be able to be changed to an Affiliate site, usually...but many Affiliate sites might not do as well changed to AdSense (due to low cpc's)
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  • Profile picture of the author TryBPO
    Zeus - Is your content more "product review" related around the physical product?

    Right now, my content's just informative words around the particular niche...not actual product review which I'd probably have to change.

    It's weird, though, that you had such different results. Remember, this test was run across a wide variety of users and niches. It might be that the way your content is written and site is setup that it's better with a blended approach maybe?
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  • Profile picture of the author TryBPO
    One other thing...I'm a little embarrassed to say it, but my RPU at this point is less than half that of the AdSense average...ugh! Talk about leaving money on the table...probably has quite a bit to do with us being new to this and just getting into the game. Lots of room for improvement!

    How does your RPU stack up? Do you earn $110 per 1K uniques with your AdSense sites? $260 gross per 1K uniques on Affiliate sites?
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