15 {{ upvoteCount | shortNum }}
15 {{ upvoteCount | shortNum }}

LIST BUILDING S**KS!

by Schwan
13 replies
Hi,

To keep it short and sweet: Please answer poll .

thanks in advance, Schwan

Ps: Background about product + customer
My average customer is a middle-age woman, my product is about education for kids (to help kids getting better grades).
#building #list #sks
  • Profile picture of the author VanessaB
    Umm there is no poll!

    Dani
    Signature
    The Recon Report
    Reliable Results, Predictable Profits
    {{ DiscussionBoard.errors[3790844].message }}
    • Profile picture of the author Schwan
      woow DanielleS,

      you were so fast i could'nt add the poll, lol now you can answer!
      {{ DiscussionBoard.errors[3790896].message }}
      • Profile picture of the author VanessaB
        Originally Posted by Schwan View Post

        woow DanielleS,

        you were so fast i could'nt add the poll, lol now you can answer!

        Hehehe. LOL. Ok, I voted.

        -Dani
        Signature
        The Recon Report
        Reliable Results, Predictable Profits
        {{ DiscussionBoard.errors[3790920].message }}
        • Profile picture of the author Schwan
          Thanks for the fast answers!
          {{ DiscussionBoard.errors[3790986].message }}
  • Profile picture of the author makingiants
    Voted.
    Thanks
    Vince aka makingiants
    {{ DiscussionBoard.errors[3790987].message }}
  • Profile picture of the author esk
    list building is by far the best method to sell your products. even just 2 mailings will destroy you sales letter
    {{ DiscussionBoard.errors[3791022].message }}
    • Profile picture of the author Schwan
      Originally Posted by esk View Post

      list building is by far the best method to sell your products. even just 2 mailings will destroy you sales letter
      thanks for your fast answer
      so what would you write in those 2 mailings? (Only pitch or send usefull information and pitch at the end?)
      And how do you know that 2 mailings will outperform direct sale, because the downsides of list marketing is the optin-rate (only 20% or so will subscribe) and your open rate + your click through rate to the sales latter

      schwan
      {{ DiscussionBoard.errors[3791044].message }}
  • Profile picture of the author esk
    20% optin rate is a normal good optin rate. A normal good salesletter conversion is around 1%.

    who is not willing to optin won't buy your product either of a result of reading your salesletter.

    At the end of your content you just throw in a very soft pitch
    "And If you like my stuff I've got alot more. To learn more about xyz click here"

    You can send also regularly E-Mails just pitching them stuff. But keep in mind not to pitch to much.
    {{ DiscussionBoard.errors[3791256].message }}
    • Profile picture of the author Schwan
      hi esk,

      thx again! How long should the emails be? i mean if its to long, maybe they don't get the pitch at the end?!
      {{ DiscussionBoard.errors[3791919].message }}
  • Profile picture of the author Mike Hill
    When they say the money is in the list they don't just mean YOUR list. Pick up the phone with everyone, and I mean everyone in your market who you consider to be a competitor and ask for the JV. Even the ones you consider too small to care about, call them too and start hooking up deals.

    When I launch a product I set a goal, something like "I want to send my message to 1,000,000 people. How many list owners do I need to contact?" Then I start calling until I have a commitment and a combined total of 1,000,000 messages sent.

    Of course they all won't open the message and a few will be undeliverable but it should most definitely bring in sales.

    NOTE:

    List mailing is just a step in the direct marketing process. You don't necessarily sell from the email, rather get them to your site to see your sales message or video or both.

    List mailing can also be done offline via snail mail with a list broker and mailing your sales pieces. You still employ a list.

    You have to be able to see the connection between building a list and direct marketing. They are steps in the process and are one in the same.
    {{ DiscussionBoard.errors[3791845].message }}
  • Profile picture of the author Daniel B
    I do not agree with your headline. List building makes huge amount of money to dedicated marketers.
    {{ DiscussionBoard.errors[3791942].message }}
  • Profile picture of the author alcymart
    It is highly dependent on Ad Copy, so I voted Other.

    Bernard
    Signature
    {{ DiscussionBoard.errors[3791955].message }}
  • Profile picture of the author BloggingPro
    List building is just a tool to gaining more traction in a market. I'm the first to point out that the mechanics are far from fun--but seeing the results sure is.
    Signature
    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
    {{ DiscussionBoard.errors[3792006].message }}

Trending Topics