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New Information Product?

by pmbrent
38 replies
Hello Warriors,

Over the next 7 days I want to write and launch a information product for the Real Estate niche. I wanted to get your ideas on what area of Real Estate I should address? It could be any area, finding properties, financing, how to find buyers, how to market the property, making an offer, etc. Any and all ideas are welcome.
#ebook #information #information product #investing in real estate #product #real estate
  • Profile picture of the author Istvan Horvath
    Originally Posted by pmbrent View Post

    I wanted to get your ideas on what area of Real Estate I should address?
    It doesn't matter what our ideas are or would be.

    Find the "area" where there is a hungry, ready buy market/niche. Otherwise you are just wasting time and energy...
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  • Profile picture of the author pmbrent
    Well it's always good to get input from others who may be in the niche and are looking for further information.
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    • Profile picture of the author Ryback
      Are you an expert in the real estate niche? If not have you thought about finding an expert and doing a possible joint venture with them. This can help with your product creation. There is so much you can create a product about. Buying REOs, Short Sales, Listing and selling your house, For Sale By Owner guide, buying your first house and Foreclosures (unfortunately hearing about this way to much!)
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      • Profile picture of the author pmbrent
        Originally Posted by Ryback View Post

        Are you an expert in the real estate niche? If not have you thought about finding an expert and doing a possible joint venture with them. This can help with your product creation. There is so much you can create a product about. Buying REOs, Short Sales, Listing and selling your house, For Sale By Owner guide, buying your first house and Foreclosures (unfortunately hearing about this way to much!)
        I've been investing in Real Estate for the past 7 years or so, I have seen the market fall, rise, and then fall again so from that respect I guess I am an expert. Yeah I know there is alot of different areas that I can discuss which is the reason why I was seeking others input.

        I wanted to see if there was an area where people are having difficulty so I could put into detail how to solve the problem.
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  • Profile picture of the author Bruce NewMedia
    I have written for clients in the RE niche.
    Here's what I would do, assuming you are not an experienced practitioner already.
    I would get with some very experienced realtors and find out what their current SPECIFIC problems are.

    The RE market in most of the US is the worst it's been in 20 years, btw, so you need to be offering something powerful and targeted to whats happening now...any general RE product by it else is likely to fail otherwise.

    No offense, I'll just add I personally think your timetable to do this (7 days) is way too short and isn't likely to give you sufficient data to produce a winner.
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    • Profile picture of the author pmbrent
      Originally Posted by brucerby View Post

      I have written for clients in the RE niche.
      Here's what I would do, assuming you are not an experienced practitioner already.
      I would get with some very experienced realtors and find out what their current SPECIFIC problems are.

      The RE market in most of the US is the worst it's been in 20 years, btw, so you need to be offering something powerful and targeted to whats happening now...any general RE product by it else is likely to fail otherwise.

      No offense, I'll just add I personally think your timetable to do this (7 days) is way too short and isn't likely to give you sufficient data to produce a winner.
      _____
      Bruce
      From my experiences, a realtors point of view and an investors point of view are polar opposites. This product would be geared towards investors, because that's the side of the coin that I'm most familiar with and a realtors opinion wouldn't do me much justice. But they may be able to provide information on what the "current problem" is.

      As far as the timetable is concerned, it's not going to be a 50 page or more eBook, just a short 10 page or less document that is tailored to a specific area/problem in todays real estate market. So it wouldn't take much longer than 7 days to produce it.
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      • Profile picture of the author Devid Farah
        Originally Posted by pmbrent View Post


        ...This product would be geared towards investors.....

        ....just a short 10 page or less document that is tailored to a specific area/problem in todays real estate market.
        That's great! Try to choose a very specific niche with hungry buyers and your report will sell like hot cakes!

        People love little reports and i have seen 6/10 page reports sold for $97 and more!

        I agree with Charlotte,the foreclosure market is extremely hot,so maybe you could find a micro niche in this market!

        Good luck with your report!
        Devid
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        • Profile picture of the author pmbrent
          Originally Posted by Devid Farah View Post

          That's great! Try to choose a very specific niche with hungry buyers and your report will sell like hot cakes!

          People love little reports and i have seen 6/10 page reports sold for $97 and more!

          I agree with Charlotte,the foreclosure market is extremely hot,so maybe you could find a micro niche in this market!

          Good luck with your report!
          Devid
          Wow this one will be at a much lower price point than that, but it's not really about the number of pages as it is about the content. With this report I want it to be full of quality content for a very small price.

          I will definetely research a microcosm within the foreclosure market to see if there is an area that can be capatalized upon.
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          • Profile picture of the author Devid Farah
            Originally Posted by pmbrent View Post


            Wow this one will be at a much lower price point than that, but it's not really about the number of pages as it is about the content. With this report I want it to be full of quality content for a very small price.
            Exactly. Pages are not important. Focus on providing valuable content to your readers.

            Good luck.
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            • Profile picture of the author celente
              Originally Posted by Devid Farah View Post

              Exactly. Pages are not important. Focus on providing valuable content to your readers.

              Good luck.
              exactly I have seen some 10 page ebooks taht i would pay 97 dollars for and 97 dollar ebooks I have paid for and say they are not even worth $1 dollar...due to bad content.

              That is where the big money is at, and always has been. QUALITY! That is with a capital Q :p
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              • Profile picture of the author pmbrent
                Originally Posted by celente View Post

                exactly I have seen some 10 page ebooks taht i would pay 97 dollars for and 97 dollar ebooks I have paid for and say they are not even worth $1 dollar...due to bad content.

                That is where the big money is at, and always has been. QUALITY! That is with a capital Q :p
                I don't want this ebook/report to be one that is purchased and readers feel like they still haven't received an answer to their problem. I want to offer something with no frills content at a very inexpensive price point.
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            • Profile picture of the author pmbrent
              Originally Posted by Devid Farah View Post

              Exactly. Pages are not important. Focus on providing valuable content to your readers.

              Good luck.
              Thanks, that's exactly what I intend to do.
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  • Profile picture of the author Charlotte Jay
    Have you considered doing an expert interview instead of an ebook? I know I'm not much help when it comes to finding the right sub niche here, but in my opinion video and audio does very well when it comes to info products.
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    • Profile picture of the author pmbrent
      Originally Posted by Charlotte Jay View Post

      Have you considered doing an expert interview instead of an ebook? I know I'm not much help when it comes to finding the right sub niche here, but in my opinion video and audio does very well when it comes to info products.
      An expert interview is fine, I still have to find/decide what topic to interview them about.
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  • Profile picture of the author Steve Forster
    You could try a different angle and focus on the 360 degree virtual real estate tours. People are pretty entertained by them
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    • Profile picture of the author pmbrent
      Originally Posted by Steve Forster View Post

      You could try a different angle and focus on the 360 degree virtual real estate tours. People are pretty entertained by them
      It's funny you mention that, I will be launching a virtual tour website that can be created just from photos in the next coming weeks. Versus needing expensive cameras and having someone come into the home. But it's good to know that people are interested in them.
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  • Profile picture of the author Charlotte Jay
    I know the foreclosure market is white hot right now. People going through them and others snapping them up. Perhaps an angle on that would be worthwhile.
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    • Profile picture of the author pmbrent
      Originally Posted by Charlotte Jay View Post

      I know the foreclosure market is white hot right now. People going through them and others snapping them up. Perhaps an angle on that would be worthwhile.
      Your absolutely right, the foreclosure market is insane right now that's primarily where my leads come from. Thanks for the suggestion.
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      • Profile picture of the author Gary King
        You said:

        Originally Posted by pmbrent View Post

        An expert interview is fine, I still have to find/decide what topic to interview them about.
        Then:
        Originally Posted by pmbrent View Post

        Your absolutely right, the foreclosure market is insane right now that's primarily where my leads come from. Thanks for the suggestion.
        So since your leads are from people facing or going through foreclosure, how about an affordable guide on foreclosure?

        The market may be saturated, but there's always a way to build a better mousetrap and you HAVE those leads to promote to...

        Interview experts on how to avoid foreclosure, how to minimize the pain if it happens, how to recover, etc - all the things someone facing and / or going through it would need/want to know.

        Different interviews with different experts, compiled by you and additional content perhaps, and presto! - there's your product - WITH a hungry market.

        All success,

        Gary
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        • Profile picture of the author pmbrent
          Originally Posted by Gary King View Post

          You said:



          Then:


          So since your leads are from people facing or going through foreclosure, how about an affordable guide on foreclosure?

          The market may be saturated, but there's always a way to build a better mousetrap and you HAVE those leads to promote to...

          Interview experts on how to avoid foreclosure, how to minimize the pain if it happens, how to recover, etc - all the things someone facing and / or going through it would need/want to know.

          Different interviews with different experts, compiled by you and additional content perhaps, and presto! - there's your product - WITH a hungry market.

          All success,

          Gary
          Great idea, well let me ask you this, with the expert interview as a consumer would you prefer to read the dialogue or listen to an audio file? I was thinking about offering the report in a pdf and audio version.
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          • Profile picture of the author Gary King
            Originally Posted by pmbrent View Post

            Great idea, well let me ask you this, with the expert interview as a consumer would you prefer to read the dialogue or listen to an audio file? I was thinking about offering the report in a pdf and audio version.
            Both. Adds value and some people prefer one vs the other, so give them what they want.

            Gary
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            • Profile picture of the author pmbrent
              Originally Posted by Gary King View Post

              Both. Adds value and some people prefer one vs the other, so give them what they want.

              Gary
              Fair enough, I will provide both at the same low price then.
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  • Profile picture of the author Mo Goulet
    I would write a how to manual for Real Estate agents looking to tap into Facebook.

    Types of welcome pages.

    Targeted advertising.

    Reaching different languages from one Business page.

    Facebook marketing strategies.

    Video tour apps...

    etc.....

    How many real estate agents live in your local market?

    Try multiplying that by 1 million for your online market.

    They spend 3 times more time online than anyone I know who does offline belly to belly work.
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    • Profile picture of the author pmbrent
      Originally Posted by proapc View Post

      I would write a how to manual for Real Estate agents looking to tap into Facebook.

      Types of welcome pages.

      Targeted advertising.

      Reaching different languages from one Business page.

      Facebook marketing strategies.

      Video tour apps...

      etc.....

      How many real estate agents live in your local market?

      Try multiplying that by 1 million for your online market.

      They spend 3 times more time online than anyone I know who does offline belly to belly work.
      I want to first say thank you for this amazing idea, this is the type of response I was hoping for. If I decide to move forward with it I will definetely send you a free copy .
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  • Profile picture of the author omk
    As a Real Estate Pro, you actually know the best products to come out with. You have inside info that non Real Eastate people don't have. So while we can give you general guidelines about focusing on a niche area where there's a strong interest for help or info - you actually know what those areas are. The usual areas of Foreclosure, Credit Repair are good, but try and think about any other areas that you see as a potential money maker for your situation.
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    • Profile picture of the author myob
      Test your market/idea perhaps by selling similar books as an affiliate. Then you will have a much better idea of what angle to approach with your information product. For example, there are tons of books on Amazon regarding real estate, and their genius in marketing gives buyers suggestions for related books.
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      • Profile picture of the author pmbrent
        Originally Posted by myob View Post

        Test your market/idea perhaps by selling similar books as an affiliate. Then you will have a much better idea of what angle to approach with your information product. For example, there are tons of books on Amazon regarding real estate, and their genius in marketing gives buyers suggestions for related books.
        Test marketing is good for larger more expensive projects, but for something on a small scale I don't think it's necessary.
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        • Profile picture of the author jbsmith
          Famous last words...I deal daily with people that have sunk weeks, months and yes, even years of work into projects that range from reports to ebooks to more elaborate courses - the most COMMON issue is poor targeting within a niche. The vast majority of these would have been easily overcome with a few days to a few weeks of testing...and the testing phase can be leveraged through product launch of the final product (ie. not time wasted)

          The bottom line is - do you want a hot selling product or not -- if not, then forget testing, but if you do, testing is involved in pretty much every top product I'm aware of including most of the top selling ebooks on CB.

          Jeff

          Originally Posted by pmbrent View Post

          Test marketing is good for larger more expensive projects, but for something on a small scale I don't think it's necessary.
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          • Profile picture of the author pmbrent
            Originally Posted by jbsmith View Post

            Famous last words...I deal daily with people that have sunk weeks, months and yes, even years of work into projects that range from reports to ebooks to more elaborate courses - the most COMMON issue is poor targeting within a niche. The vast majority of these would have been easily overcome with a few days to a few weeks of testing...and the testing phase can be leveraged through product launch of the final product (ie. not time wasted)

            The bottom line is - do you want a hot selling product or not -- if not, then forget testing, but if you do, testing is involved in pretty much every top product I'm aware of including most of the top selling ebooks on CB.

            Jeff
            Money loves speed, with that being said the report will be released quickly and as you've stated the launch will be the "testing phase." I don't plan to waste time or money on "test marketing" and then product launching. If it's a hot seller than that's great if it's mediocre I will simply create another one and see how well that one does.
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    • Profile picture of the author pmbrent
      Originally Posted by omk View Post

      As a Real Estate Pro, you actually know the best products to come out with. You have inside info that non Real Eastate people don't have. So while we can give you general guidelines about focusing on a niche area where there's a strong interest for help or info - you actually know what those areas are. The usual areas of Foreclosure, Credit Repair are good, but try and think about any other areas that you see as a potential money maker for your situation.
      You're absolutely right, I do have alot of "insider information" the problem is deciding on the area to focus on. I didn't want to provide another "foreclosure" report that is regurgitating the same information that everyone else is sharing. Thanks for the input.
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  • Profile picture of the author magnates
    I would say do a bunch of interviews answering major question with 10 -12 gurus and add some ebook bonuses and launch your product to each of these gurus list
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  • Profile picture of the author jbsmith
    Assume you have gone through the following market research steps:

    1. Found the top threads, questions on active, leading Real Estate forums - this works in any infoproduct niche you are considering -forums focused on your topic (unlike this one) will give you good insight into HOT topics and questions

    2. Found the top selling books on Amazon - seems to be many around Real Estate Investing - then dig into their table of contents (most offer this right on Amazon itself) to get a sense for what they include, but also chapters or content that is either NOT included or where you could include more...I love finding gaps for future infoproducts this way.

    3. Search other affiliate directories, Commission Junction, Linkshare, Clickbank, etc...to find the top sellers around your niche

    4. Search the web for Real Estate + seminars, Real Estate + DVD, Real Estate + Course, etc... to find and examine higher-end products. While you don't always know how each of these are selling, you can get a pretty good feel for trends, especially if you see that a range of other authority sites on Real Estate are promoting certain affiliate products.

    Beyond that, you can do some quick things to test interest in topics by taking 4-5 potential sub-niches or topic ideas (as you outlined above) and create a content page or offer mini course and drive traffic - see where the traffic goes.

    We did this with an alternative health topic lately where we were not quite sure of the angle, so we tested 3 different mini-reports and found one outperformed all of the others by more that 5X.

    Hope that helps,

    Jeff
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    • Profile picture of the author pmbrent
      Originally Posted by jbsmith View Post

      Assume you have gone through the following market research steps:

      1. Found the top threads, questions on active, leading Real Estate forums - this works in any infoproduct niche you are considering -forums focused on your topic (unlike this one) will give you good insight into HOT topics and questions

      2. Found the top selling books on Amazon - seems to be many around Real Estate Investing - then dig into their table of contents (most offer this right on Amazon itself) to get a sense for what they include, but also chapters or content that is either NOT included or where you could include more...I love finding gaps for future infoproducts this way.

      3. Search other affiliate directories, Commission Junction, Linkshare, Clickbank, etc...to find the top sellers around your niche

      4. Search the web for Real Estate + seminars, Real Estate + DVD, Real Estate + Course, etc... to find and examine higher-end products. While you don't always know how each of these are selling, you can get a pretty good feel for trends, especially if you see that a range of other authority sites on Real Estate are promoting certain affiliate products.

      Beyond that, you can do some quick things to test interest in topics by taking 4-5 potential sub-niches or topic ideas (as you outlined above) and create a content page or offer mini course and drive traffic - see where the traffic goes.

      We did this with an alternative health topic lately where we were not quite sure of the angle, so we tested 3 different mini-reports and found one outperformed all of the others by more that 5X.

      Hope that helps,

      Jeff
      Thanks for the outlined information it definetely will help in narrowing down my topic.
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      • Profile picture of the author Mike Schwenk
        If you wanted to dig deeper within the foreclosure sub-niche, have you considered home loan modifications?
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        • Profile picture of the author pmbrent
          Originally Posted by Mike Schwenk View Post

          If you wanted to dig deeper within the foreclosure sub-niche, have you considered home loan modifications?
          That is an area that not many people know how to do but could definetely be written in a easy to explain format.
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  • Profile picture of the author scrofford
    Originally Posted by pmbrent View Post

    Hello Warriors,

    Over the next 7 days I want to write and launch a information product for the Real Estate niche. I wanted to get your ideas on what area of Real Estate I should address? It could be any area, finding properties, financing, how to find buyers, how to market the property, making an offer, etc. Any and all ideas are welcome.
    This isn't a real estate forum. You should talk to people in your market. Talk to brokers and agents and people who are wanting to buy and sell their homes. Find forums that are for real estate. By asking here except for techniques to market the product online, I don't think you are going to get the very best info you could get. Not to mention you need to really take the time and research where in the market you want to target.
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    • Profile picture of the author pmbrent
      Originally Posted by scrofford View Post

      This isn't a real estate forum. You should talk to people in your market. Talk to brokers and agents and people who are wanting to buy and sell their homes. Find forums that are for real estate. By asking here except for techniques to market the product online, I don't think you are going to get the very best info you could get. Not to mention you need to really take the time and research where in the market you want to target.
      I understand/know that this isn't a real estate forum, it is however a forum where IM's who are in the real estate niche are located. As a result they may be able to provide some insight that I didn't think of or consider. Which they have might I add (thank you for all of your thoughtful responses).
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  • Profile picture of the author pmbrent
    After conducting some research I think I have the topic for the ebook/report. It seems that people are having trouble in the "Rental Marketplace." Finding qualified tennants, screening prospective tennants, whether or not to use a property manager, etc. I would expand on these topics and provide some useful technology tips to streamline the process.
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