review this logo please

47 replies
hi guys,
i just completed making this logo for a client and would like your constructive criticisms. would you have added or removed any element? what do you think:



thanks.
#logo #review
  • Profile picture of the author craig j
    I like it as it is. It's aesthetically pleasing to look at and the graphic element is clear, simple and appropriate.

    Looks like a job well done to me
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  • Profile picture of the author jonb
    I'd try a thinner line on the arrow - it seems a little out of balance (weighted to the left side of the logo) because of the difference in width between the arrow and the font. Alternatively, you can also beef up the font thickness.
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    • Profile picture of the author TiffLee
      Originally Posted by jonb View Post

      I'd try a thinner line on the arrow - it seems a little out of balance (weighted to the left side of the logo) because of the difference in width between the arrow and the font. Alternatively, you can also beef up the font thickness.
      You beat me to it.

      Overall, it is great -- but the thickness of the arrow grabbed too much of my attention.
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  • Profile picture of the author sodevious
    The text gradient seems kind of distracting cause its too light in the middle. If it were me I would have done something like this: http://i.imgur.com/IO4yG.png but it does look good Although the chart is too big compared to the text

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  • Profile picture of the author lucky777
    Originally Posted by SEOpsychic View Post

    hi guys,
    i just completed making this logo for a client and would like your constructive criticisms. would you have added or removed any element? what do you think:



    thanks.

    I like it but the arrow/grid would look better if it were the same size as the text.
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    • Profile picture of the author MSFB
      bottom text too squashed.. image takes most of attention. otherwise good
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  • Profile picture of the author sbucciarel
    Banned
    Here's how I would change it.


    I'd also lose that gradient going through the middle of the words.
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    • Profile picture of the author MerlynSanchez
      I like the way that Suzanne rendered the arrow on this version.




      Originally Posted by sbucciarel View Post

      Here's how I would change it.


      I'd also lose that gradient going through the middle of the words.
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  • Profile picture of the author itsuptoyou
    I think it looks fantastic and professional, looks the part in my opinion.
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  • Profile picture of the author frontiergold
    First I suggest keeping the same color green for the arrow and "Profits". The lighter shade of green for Profits plus the thin font width keeps my eye on that arrow and almost missed the word "Profits". I would make the line width for "profits" thicker than "Quantum" since I believe that profits is what will catch the eye. I would make the "line and arrow" the same width as the final width of "Profits". Right now my eye goes to the arrow and could easily miss the word Profits. I would also make the arrow more of an arrow and not so long. I would go with the shorter arrow. Those are my thoughts.
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  • Profile picture of the author Mr Lim
    Simple makes thing better.
    The arrow seem to be too thick.
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  • Profile picture of the author Dwight Anthony
    I don't like the arrow per say, the end of the arrow should look more like an arrow like you use in copywriting and less pointy.
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  • Profile picture of the author tucan
    I also vote for Suzanne's arrow and sedevious' text.
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  • Profile picture of the author WillR
    Originally Posted by SEOpsychic View Post

    hi guys,
    i just completed making this logo for a client and would like your constructive criticisms. would you have added or removed any element? what do you think:



    thanks.
    1. The font used is not great. It doesn't really have the impact I would want from a logo.
    2. I would never use drop shadow in a professional logo.
    3. The arrow image is way too big for the text.
    4. The grid image is not needed and just makes the logo look a little tacky and 'clip arty'.

    I just did a quick 5 minute job to show you how much better a stronger font could look. Image is attached.


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    • Profile picture of the author StevenJones
      Originally Posted by WillR View Post

      I'd go with the one from WillR, simplicity is best in my eyes. To be honest people won't be recognizing a chart as a logo. But the green dot with the white arror can surely represent a logo. You can even use that as a favicon! Brand your stuff with it and so on. You can't do that with a chart.
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      • Profile picture of the author WillR
        Originally Posted by StevenJones View Post

        I'd go with the one from WillR, simplicity is best in my eyes. To be honest people won't be recognizing a chart as a logo. But the green dot with the white arror can surely represent a logo. You can even use that as a favicon! Brand your stuff with it and so on. You can't do that with a chart.
        Thanks. The arrow is a little crap but this was just a quick job. But what you say is right. If you are wanting to brand something then you need a part of the logo (not the words) that can be used and recognized easily by itself.
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    • Profile picture of the author Joyful Thiek
      I'd definitely go with Will's.

      Originally Posted by WillR View Post

      1. The font used is not great. It doesn't really have the impact I would want from a logo.
      2. I would never use drop shadow in a professional logo.
      3. The arrow image is way too big for the text.
      4. The grid image is not needed and just makes the logo look a little tacky and 'clip arty'.

      I just did a quick 5 minute job to show you how much better a stronger font could look. Image is attached.


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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by WillR View Post

      If I were designing it from scratch, this is closer to what I would do. The chart with arrow thing has been done to death. A smaller graphic, crisper text, no gradients, no shadows .... all make a much better logo and branding.

      Clients often have grandiose ideas about what a logo should look like and some are very hard to convince otherwise, but all you can do is suggest and offer solutions and ultimately, the client will have the last say.
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    • Profile picture of the author Eddie Spangler
      I like the font choice from willr. I bet someone more skilled can take that f in profits and combine with the arrow and make an even cooler logo!
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    • Profile picture of the author Clint Faber
      [DELETED]
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    • Profile picture of the author Sheryl Polomka
      Originally Posted by WillR View Post


      I do like this one much better - it's clean, professional and the little circle with the arrow is great for a logo.
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  • Profile picture of the author Dr Blue
    really good !!! the last one .
    Simplicity is almost always the best
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  • Profile picture of the author JamesGw
    Agreed with everyone saying they'd go with Will's. It's cleaner and the logo is much more easily recognizable.
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    • Profile picture of the author Jill Carpenter
      Lol, but it's not Will's client. :p

      I like what he did to.

      The original looks like it has been sitting in the sun and is bleached or faded from being out there too long. I also think it is a bit too busy.
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      "May I have ten thousand marbles, please?"

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    • Profile picture of the author simplybeastz
      Originally Posted by IsayHey View Post

      Sorry for being slightly off topic but what program did you make your logo in?
      Probaly Adobe illstatour. That's why I use anyway ; Never use Photoshop for Logo's!

      Do you want one Made? PM Me issay.
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      • Profile picture of the author WillR
        Originally Posted by simplybeastz View Post

        Probaly Adobe illstatour. That's why I use anyway ; Never use Photoshop for Logo's!
        If it's just a logo to be used on a website then I have no problem using Photoshop to put together a nice simple logo.
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        • Profile picture of the author tenspider
          I've viewed the logo by WillR and read his comments, which are spot on. The ONLY thing I might suggest is that you sharpen the bottom message ("marketing & business growth experts") font. As it stands now, I feel that the message becomes kind of an afterthought beneath the logo, but sharpening it up a bit might be just the trick to make it stand out without detracting from the logo itself. Other than that, I think it is near perfect. Hope your client likes it!
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    • Profile picture of the author SEOpsychic
      Originally Posted by IsayHey View Post

      Sorry for being slightly off topic but what program did you make your logo in?
      illustrator & photoshop.
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  • Profile picture of the author SEODude
    Wills does look very nice.

    Its up to the client and not us though haha

    Good luck
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  • Profile picture of the author playtone
    I really like it i think i might get you to do mine send me a pm with some contact details and pricing
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  • Profile picture of the author Anup Mahajan
    WillR has definitely made some cool changes, but its your call. Personally I agree that you need to make the arrow a bit thinner, remove the drop shadow and have the arrow and Profits in the same color..

    Regards,
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  • Profile picture of the author MakeSmiles
    I agree, the stronger font looks more professional, IMO. It looks bolder and more assertive to me...
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  • Very nice indeed. I really like it. Clean cut and professional.
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  • Profile picture of the author Johnny12345
    I have 4 tips:

    1) I'd try it without the grid and see what it looks like. Maybe also shorten up the arrow so it doesn't use as much vertical space. That would simplify the design... and, in design, simplicity is a virtue.

    2) I would probably remove the "web 2.0" shine from the letters. It's makes them a bit too light.

    3) You have an extra space after the word "marketing."

    4) Check your kerning. For example, in the word "Profits," there is a bit too much space between the "r" and the "o" (and "f"). But the "f" and "i" are too tight.

    Hope that helps.

    John
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  • Profile picture of the author SEOpsychic
    wow! i'm very happy with your comments/reviews. i will show this thread to the client. maybe then he'll make a better choice.

    PS: this logo was made solely on the client's preference/suggestions. but i'm hoping from these reviews we can remake the logo to a 'less busy' one.

    great reviews guys!
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    • Profile picture of the author StevenJones
      Originally Posted by SEOpsychic View Post

      wow! i'm very happy with your comments/reviews. i will show this thread to the client. maybe then he'll make a better choice.

      PS: this logo was made solely on the client's preference/suggestions. but i'm hoping from these reviews we can remake the logo to a 'less busy' one.

      great reviews guys!
      Good luck! And it's nice to see you appreciate and I hope your client does too. A simple logo is easier to brand imo.
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  • Profile picture of the author DanielleLynnCopy
    Reading through this one, I love Will's adjusted one.

    It's been said to death already but, simplicity is really key with logos.

    I'm not a designer, but when I write slogans, I love pairing them clear simple logos. The combo leaves a long-lasting impression (and it's great for branding.)
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  • Profile picture of the author jharr53301
    I LOVE the last one too!!
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  • Profile picture of the author SB274
    Looks good. I might make the drop shadow a little smaller in the subtitle along with what everyone else is saying about the arrow. Other than that, great job.
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  • Profile picture of the author SeanSupplee
    The last copy is the best on the graph with arrow is to over played. If your looking for a logo you need something unique that stands out not something generic in nature.
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