Advertising Your Info Product in Magazines...

13 years ago

That's just going to be a waste of money. You are better off promoting in forums. Many veteran online marketers will tell you advertising in magazines will generate very little leads, and those little leads would have very little interest in what you have to offer.

Thanks
1 reply

Signature

Limited Spots Left... How to Generate 150+ Leads Daily And Earn $3000-6000 Per Sale Without Talking To Anyone

{{ DiscussionBoard.errors[3813530].message }}

myob 13 years ago

Test your ad in some targeted magazines. Rates have in general gone down. Alternatively, think about writing some relevant articles for these magazines with a link to your download. This is even better than the free advertising you'll get, because your article will also give you recognition in the niche. I have been advertising and writing articles for Amazon and other affiliate products quite successfully in magazines for over 11 years, so there is no reason why this could not work for you. Test your sales conversion funnel with some cheaper online ezine ads if you haven't done so already.
- Thanks
{{ DiscussionBoard.errors[3813568].message }}

BloggingPro

13 years ago

As long as your offer is targeted to that niche you should generate some sales. People reading those magazines are probably looking for your kind of product. It seems like a no brainer for me if the price right!

Thanks

Signature

You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.

{{ DiscussionBoard.errors[3813580].message }}

SEOpsychic

13 years ago

i don't really see why you'd advertise an online stuff in an offline media. it's better you spend that money to advertise online. if i buy the magazine and i don't have easy access to internet to check/buy your product, what's the use? on the other hand showing your products to people online will convert more.

Thanks
1 reply

Signature

{{ DiscussionBoard.errors[3813603].message }}

BloggingPro

13 years ago

Originally Posted by SEOpsychic

i don't really see why you'd advertise an online stuff in an offline media. it's better you spend that money to advertise online. if i buy the magazine and i don't have easy access to internet to check/buy your product, what's the use? on the other hand showing your products to people online will convert more.

Tell that to Neflix...

[ 1 ] Thanks
1 reply

Signature

You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.

{{ DiscussionBoard.errors[3813607].message }}

myob 13 years ago

Originally Posted by BloggingPro

Tell that to Neflix...

Tell that to Google too. LOL!
- Thanks
{{ DiscussionBoard.errors[3813646].message }}

WebRank1

13 years ago

One problem with magazine ads is that their results are hard to track if you are not using a specific landing page dedicated to that particular magazine.

Also, depending on what kind of ad you intent to run:

If you use an image, make DAMN sure it is perfectly clear to your prospect what you are trying to say with that image. A confused prospect is a lost prospect.
If you are going to run an ad with a lot of text, try to blend in with the articles. Meaning, ask the editor or sales rep if they will use the same font, font size etc for your ad text and headline. Magazine readers are programmed to spot an advert from 200miles away.
If you decide to run an ad with a lot of text, make it a small article. Have the prospect read it as a reader and not as a prospect.

That's from the top of my head, hope it made a little sense.
Keep us updated on your results!

Regards,
Mark

Thanks

Signature

[WSO]Proven persuasion techniques to get consistent sales!- Direct Download at no cost No forced opt-in either

[WSO]Get to use methods that 95% of ScrapeBox owners don't know about... Only 5% actually make money - $27 Special Warrior price

{{ DiscussionBoard.errors[3813620].message }}

coach

13 years ago

This is actually worth testing if you're in a well-defined niche market. I've advertised a marketing product in a trade magazine with good results.

Observations:

(1) Make sure you've got a market/message match. Tailor the offer to the market.

(2) Test a two-step offer versus selling from the page. ie send them to a landing page with an irresistible free offer, then offer on thank you page or by email.

(3) Get an endorsement people in the niche will recognize. I got a local association president to endorse the marketing product I offered.

(4) Know your numbers.

(5) Test small.

One thing I'm testing next in offline media is a free DVD, just pay shipping only.

Hope this helps.

P.S. A hidden benefit to advertising in offline media is that it can help position you as the expert in the niche leading to other opportunities.

Thanks

{{ DiscussionBoard.errors[3813751].message }}

kellyburdes

13 years ago

They must be veterans that don't know how to write an ad then because print kicks serious ass if you do it right.

Thanks

{{ DiscussionBoard.errors[3813760].message }}

Roy Carter

13 years ago

A couple of things to note...

Make sure you know your conversion numbers and...

1) NEVER pay 'Rate Card' rates for your advert.

2) Always ask for an 'Outside Right Of Right' position on the page.

Roy

Thanks

Signature

"How To Hang Out On Various Exotic Islands Whilst Still Making Shed Loads Of Money...and stuff!" - Get your FREE ISSUE entitled...'A Quick, Easy $2,000 In Your Pocket By This Weekend!'
>> ---> http://LettersFromASmallIsland.com/sq1.html <--- < <

{{ DiscussionBoard.errors[3813852].message }}

Steve Peters Benn

13 years ago

Originally Posted by chameleon

I'm seriously thinking about testing some ads in guitar magazines for my info product. It's download only, not physical, so I'm wondering if you any of you lovely warriors have any experience with this. Any pitfalls to look out for? Any successes?

Thanks in advance

A lot of magazines grossly inflate readership stats by giving away a LOT of copies to places, and misreporting the amount of copies printed. Then they assume vast readerships for each copy sold.

Even when you get past that, there are some magazines that will lie and steal to get your media budget and then deliver hardly anything...

Sad but true (from experience and friends in publishing...)

Thanks

{{ DiscussionBoard.errors[3813918].message }}

Tom Lazenby

13 years ago

Wow, thank you for the response guys! I'm a little apprehensive due to the costs involved but still encouraged by some of you guys. I'm just going out now to pick up a few magazines and take a look at page placements etc.

Any idea how much you can realistically knock off cost-wise from the rate card?

Thanks
1 reply

Signature

YES IT IS STILL POSSIBLE!
Not Only That, It's Perfectly Legal & Whitehat!
CLICK HERE FOR DETAILS

{{ DiscussionBoard.errors[3813968].message }}

myob 13 years ago

Originally Posted by chameleon

Any idea how much you can realistically knock off cost-wise from the rate card?

Generally 15%, if you can convince the ad rep that you're doing some "testing" in the publication with an implication you will be a regular advertiser. Ad rates per insertion also are lower if you place your ad in multiple times per order. Often you can even get "remnant ads"; deep discounts at close to the publication date when there may be some unsold ad space. But that's a hit or miss situation. And never say or indicate that you are new at this.
- Thanks
{{ DiscussionBoard.errors[3813987].message }}

Mike Hill

13 years ago

Make sure that your offline ads generate leads. Setup a 1-800 line and a recorded message where they can leave their name and physical address. Send them a long form sales letter package and then let them order online.

That's what I would do anyway... You have their physical mailing address for future followup campaigns.

Thanks

{{ DiscussionBoard.errors[3813998].message }}

Bruce NewMedia

13 years ago

Best advice I can offer, since I have done this and am gearing up to do it again this summer:

Start Small - Test- bargain hard for rates- do not commit for multiple insertions - go in newspapers first - do 2 step- sell a pricier package - at least $75 - $100+ - Ignore 'readership' bs as mentioned - observe whether similar offers/products are in the pub- tested copy only - set realistic goals.
_____
Bruce

[ 1 ] Thanks

Signature

Get Offline Clients With NO Resistance!-CLICK HERE
POWER LETTERS Get Offline Appointments
These Email Templates Land You Great Clients!

{{ DiscussionBoard.errors[3814605].message }}

Advertising Your Info Product in Magazines...

Trending Topics

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Clickbank low cost recurring

Boat and Jet Ski Rentals...... Door Hangers Effective?

Are billboards still effective in driving customers?