Can Google Track Conversions To Keyword Level Without Unique Landing Pages?

Sean Bissell · 12-19-2008, 11:49 AM

Hey Warriors,

I'm looking at some info that recommends you create unique
landing pages (Not for quality score) but for tracking purposes.

Like:
KeyWord1LandingPage=1
KeyWord2LandingPage=2
KeyWord3LandingPage=3
Etc...

Do you need to do that if you have your own site and can
install Google's conversion tracking code?

Or is this only for affiliate sales when you can't install
Google's code on the merchant's thank you page?

Thanks for the help.

Darn mental speedbumps...

-Sean

Steve Peters Benn · 12-19-2008, 12:59 PM

Are you meaning Adwords conversion trakcing or Analytics Goal tracking?

Sean Bissell · 12-19-2008, 02:18 PM

I should have been more clear.

I meant AdWords conversion tracking.

Not Analytics.

Thanks!
-Sean

Jack Duncan · 12-19-2008, 02:21 PM

Sean,
Is the end result attempting to show you the best converting keywords or the best converting landing page...or both?

-Jack

Sean Bissell · 12-19-2008, 02:28 PM

Jack,

It was for tracking keywords only.

So the goal is to find the profitable keywords.

And ditch the ones that are costing you money.

Steve Peters Benn · 12-19-2008, 02:33 PM

Yes you can do this - (if I understand you properly), by running a search query report. This shows you all of the keywords outside of the main term (obviously you wont see much if all your keywords are exact match!).

I do this on a daily basis so that I can turn broadmatch ad groups into exact match long tail groups as well. Lifts my CTR, and helps the conversions.

Not the easiest thing to do, at least for me, but totally worth it.

12-19-2008, 11:49 AM	#1
Sean Bissell HyperActive Warrior War Room Member Join Date: Jan 2008 Location: , , . Posts: 195 Thanks: 6 Thanked 4 Times in 3 Posts	Can Google Track Conversions To Keyword Level Without Unique Landing Pages? Hey Warriors, I'm looking at some info that recommends you create unique landing pages (Not for quality score) but for tracking purposes. Like: KeyWord1LandingPage=1 KeyWord2LandingPage=2 KeyWord3LandingPage=3 Etc... Do you need to do that if you have your own site and can install Google's conversion tracking code? Or is this only for affiliate sales when you can't install Google's code on the merchant's thank you page? Thanks for the help. Darn mental speedbumps... -Sean

12-19-2008, 12:59 PM	#2
Steve Peters Benn Senior Warrior Member War Room Member Join Date: May 2006 Location: Leeds, United Kingdom. Posts: 3,519 Thanks: 598 Thanked 334 Times in 165 Posts Social Networking	Re: Can Google Track Conversions To Keyword Level Without Unique Landing Pages? Are you meaning Adwords conversion trakcing or Analytics Goal tracking?

12-19-2008, 02:18 PM	#3
Sean Bissell HyperActive Warrior War Room Member Join Date: Jan 2008 Location: , , . Posts: 195 Thanks: 6 Thanked 4 Times in 3 Posts	Re: Can Google Track Conversions To Keyword Level Without Unique Landing Pages? I should have been more clear. I meant AdWords conversion tracking. Not Analytics. Thanks! -Sean

12-19-2008, 02:21 PM	#4
Jack Duncan Senior Warrior Member War Room Member Join Date: Jul 2008 Location: , , USA. Posts: 1,751 Thanks: 29 Thanked 1,965 Times in 229 Posts	Re: Can Google Track Conversions To Keyword Level Without Unique Landing Pages? Sean, Is the end result attempting to show you the best converting keywords or the best converting landing page...or both? -Jack
	Is This The Perfect Keyword Research System? 6 .pdf reports, Step-by-Step visual details, Instant Download Now >> Click Here

12-19-2008, 02:28 PM	#5
Sean Bissell HyperActive Warrior War Room Member Join Date: Jan 2008 Location: , , . Posts: 195 Thanks: 6 Thanked 4 Times in 3 Posts	Re: Can Google Track Conversions To Keyword Level Without Unique Landing Pages? Jack, It was for tracking keywords only. So the goal is to find the profitable keywords. And ditch the ones that are costing you money.

12-19-2008, 02:33 PM	#6
Steve Peters Benn Senior Warrior Member War Room Member Join Date: May 2006 Location: Leeds, United Kingdom. Posts: 3,519 Thanks: 598 Thanked 334 Times in 165 Posts Social Networking	Re: Can Google Track Conversions To Keyword Level Without Unique Landing Pages? Yes you can do this - (if I understand you properly), by running a search query report. This shows you all of the keywords outside of the main term (obviously you wont see much if all your keywords are exact match!). I do this on a daily basis so that I can turn broadmatch ad groups into exact match long tail groups as well. Lifts my CTR, and helps the conversions. Not the easiest thing to do, at least for me, but totally worth it.