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Would you put a lot of effort into FaceBook Fan Pages, remember MySpace?

by AceOfShirts
8 replies
I keep trying to decide if I want to put a lot of effort and time into building my brand on FaceBook. I put up a couple of pages for some of my sites, but not all of them, and the ones I put up are pretty simple and basic.

Back in the MySpace days I did put quite a bit of time on a MySpace profile for a project I was working on at the time. Built up backlinks, article/bum marketing, videos with links to the profile and other various offline and online marketing. With MySpace basically dead (in my eyes) it seems like I should have just put all that time into just promoting the site and not the MySpace profile. I know a lot of bands and singers that put a lot of effort, time and money into MySpace to promote themselves also.

I don't want to make the same mistake with FaceBook.

Any opinions?
#effort #facebook #fan #lot #myspace #pages #put #remember
  • Profile picture of the author tpw
    It is only a mistake if you spend too much time on it or do nothing at all.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author garyv
      The Internet is an ever flowing river. You'll definitely go nowhere if you keep your site docked.
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  • Profile picture of the author chieme40
    I kind of understand where you are coming from but i think you shouldn't give up yet. It's not bad at all thinking of doing the same at facebook. You can never compare two sites. Most people are not in myspace but all most everyone i know is in facebook. So i think is a better option.
    Think about it.........
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    Easy work at home
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  • Profile picture of the author Coach Louisa
    Not sure you can compare facebook with MySpace. You certainly o want to take advantage of Facebook's influence now, but I am assuming that you also have other platforms you work on.

    Leverage it but not depend on it entirely ...
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  • Profile picture of the author Dan C. Rinnert
    Just remember to use third-party for promotional activities and not to make them the centerpiece of your online activities.

    Use them to drive traffic to your own website and to get people on your list, etc.

    But, always keep in mind that assets built on third-party sites are built on a sand foundation and can be washed away overnight if the site changes their Terms of Service, goes bankrupt, changes course, etc.

    People like to imagine that Facebook will never go away, but I've seen that attitude before, with Yahoo, MySpace, etc. Things change. Competitors enter the scene. Google smacks sites and they cower away and start dumping the users' content that Google did not like.

    So, yes, use it, but don't become dependent on it and don't put so much effort into your Facebook assets that you neglect your primary business assets.
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    • Profile picture of the author Michael Shook
      My friend has a restaurant. Nice little cafe kind of place, open air seating, home made food, and live music.

      I asked him if he has a website for his business. He says yes. I finish my meal and then go home to check out his website. Its a Facebook page. If you type in the name of his restaurant into google, you find a bunch of listings, none of which are his website. Because he does not have one.

      All his listings are on 3rd party sites. Some reviews and his FB page. If you were into the old Conversation Domination model, this would be seen as a success (somewhat anyway, because this search was for the name of the restaurant) but his entire presence online is on 3rd party sites.

      I am wondering how long it will be before you have to pay for a fanpage, or at least an upgrade to FB premier. Venture capital funding, especially the size that FB got, needs to be repaid with additional profit streams. You can only sell so many ads.

      It is great to have a fanpage, it helps build your brand. Just don't build your brand entirely on Facebook or any other 3rd party site.
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  • Profile picture of the author natashalister
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