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Poor Advertising Decisions

by Gary King
3 replies
Folks, when you put out something, realize that you have to consider it from several angles...

NBC and Yum! Brands’ unfortunately placed Kentucky Derby logo - Y! Sports Blogs - Yahoo! Sports

"Yum" brands owns Kentucky Fried Chicken and Taco Bell and their logo is a little "thought bubble"... sort of a bad placement here.

Maybe a "sponsored by Yum brands" would have helped.

I know this seems off-topic, but we deal in an international business. The above is just a mistake, an oversight, but always, always avoid using regional or very specific cultural things in your marketing.

What's viewed as "acceptable" in your area of the world may be very offensive to others.

All success,

Gary
#advertising #decisions #poor
  • Profile picture of the author JohnMcCabe
    "My steak was so tough, I could still see the whip marks where the jockey was hitting it..." -Rodney Dangerfield in "Caddy Shack"
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    • Profile picture of the author Dan C. Rinnert
      Could be worse... They could have put the "Yum" logo on top.

      Of course, if they had put "sponsored by" in there by the logo, it would have just been Photoshop'd out when the thing started to spread on the Internet.
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      • Profile picture of the author Gary King
        Originally Posted by Dan C. Rinnert View Post

        Could be worse... They could have put the "Yum" logo on top.

        Of course, if they had put "sponsored by" in there by the logo, it would have just been Photoshop'd out when the thing started to spread on the Internet.

        Yep, probably replaced with "seasoned by"... (yikes)

        Just shows what the negative potential is.

        Gary
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