Simple Web Page Change To Increase Organic Traffic...

BIG Mike · 12-19-2008, 03:21 PM

This is by no means a new idea or a secret, but I'm surprised at how few Internet Marketers actually stop and take advantage of it. For you newcomers, it should be committed to memory and used with every new site you put online!

More and more as I research different things online, I'm noticing that fewer and fewer sites are using the Meta Description tag in the <head></head> section of their web pages. I've heard arguments that they have no beneficial SEO uses, are being depreciated, yada, yada, yada.

I say Bullcrap!

If you do not have a Meta Description tag on your web pages, search engines will decide for you what to display on the text portion of your listings (right below the link to your site).

Where the naysayers are missing the boat is that it's an opportunity to provide a brief, but compelling message for potential visitors to click on your link rather than the one above or below it.

Here's a screenshot of an example:

Look at the difference between the listing I circled and the one I underlined. The underlined listing has a [somewhat] compelling message to searchers to induce them to click their link.

Don't pass up the opportunity to get a subtle message in front of the eyes of people searching in your niche. Add a Meta Description tag to the <head></head> section of every web page. Use this:

Code:

<head>
<meta name="description" content="My compelling message goes right here!">
</head>

Trust me...it works

Jeff Henshaw · 12-19-2008, 03:32 PM

Hi Mike,

I have not been using your technique, but I will certainly try it out now.

Thanks for sharing.

Regards,
Jeff Henshaw.

sparrow · 12-19-2008, 04:40 PM

Mike you are so right, anything you can contribute to Search Engine Marketing (SEM) is in your favor and this is definitely one of the areas.

When you are dealing with Search Engines you need every little bit information to help you with getting people to click your listing from the rest of the noise.

Good Share, I do it and it works

Ed

Ouroboros · 12-19-2008, 04:53 PM

Why do you thing article sites, social bookmarking sites, rss sites, all ask for a [meta] Title, [meta] Description, and [meta] Tags??

Steve

Steven Carl Kelly · 12-19-2008, 05:02 PM

Your meta description tag is another place to potentially drive a click to your site. Don't waste the opportunity.

Mike Linley · 12-19-2008, 05:06 PM

Thanks Mike I am setting up a couple of sites right now and the advice is very much appreciated and will give me one more advantage over my competitors! thanks again

andyelite · 12-19-2008, 05:14 PM

Google and other SEs will take some text from your page that surrounds the words searched for in preference to using your META description. So here is a little trick that works well and gives you control of your listing by using the META Description tag like Big Mike suggests.

Target a keyword phrase for your page and and make sure the content is about that subject. Use the keyword term in the title but do not use the exact keyword term anywhere in the body text of the page. ONLY put your exact targeted keyword phrase in your META Description and then when Google is looking for the most appropriate block of text to display it will naturally choose your description, which can also include a call to action "click now to read all about ...." or even contact details like a telephone number etc.

Test it, I have. You will see that it works great.

BIG Mike · 12-21-2008, 09:33 AM

Quote:

Originally Posted by andyelite

Google and other SEs will take some text from your page that surrounds the words searched for in preference to using your META description. So here is a little trick that works well and gives you control of your listing by using the META Description tag like Big Mike suggests.

Target a keyword phrase for your page and and make sure the content is about that subject. Use the keyword term in the title but do not use the exact keyword term anywhere in the body text of the page. ONLY put your exact targeted keyword phrase in your META Description and then when Google is looking for the most appropriate block of text to display it will naturally choose your description, which can also include a call to action "click now to read all about ...." or even contact details like a telephone number etc.

Test it, I have. You will see that it works great.

Awesome info Andy - it does work great

Colin Evans · 06-24-2009, 06:21 AM

Quote:

Originally Posted by BIG Mike

Where the naysayers are missing the boat is that it's an opportunity to provide a brief, but compelling message for potential visitors to click on your link rather than the one above or below it.

I agree - Everybody wants to know where are the best sites to place free classified ads, and they miss out on the biggest ones of all... Search engines like Google.

IMO - The meta description should be created in the same way you would a short classified ad.

Quote:

Originally Posted by andyelite

Target a keyword phrase for your page and and make sure the content is about that subject. Use the keyword term in the title but do not use the exact keyword term anywhere in the body text of the page. ONLY put your exact targeted keyword phrase in your META Description and then when Google is looking for the most appropriate block of text to display it will naturally choose your description, which can also include a call to action "click now to read all about ...." or even contact details like a telephone number etc.

Seems to work quite well with PLR content - I found this out by accident. In error I used the same title and meta description on two different but related pages, and noticed Google used the title and meta description on the second article. The first page where I targeted the same keyword throughout was never ranked, and that got me interested.

I've also experimented with the text surrounding the keyword used in the page text, and in some instances got some pretty interesting listings.

One one of my sites I noticed the text on the page before the heading was used in the listing. I paced a quote for want of a better term, which contained a short classified ad for the page and included the primary keyword. Google used the text from the "quote" and nothing else from the page...

12-19-2008, 03:21 PM	#1
BIG Mike Drunken Greek War Room Member Join Date: Dec 2004 Posts: 9,630 Blog Entries: 1 Thanks: 1,847 Thanked 3,671 Times in 1,070 Posts	Simple Web Page Change To Increase Organic Traffic... This is by no means a new idea or a secret, but I'm surprised at how few Internet Marketers actually stop and take advantage of it. For you newcomers, it should be committed to memory and used with every new site you put online! More and more as I research different things online, I'm noticing that fewer and fewer sites are using the Meta Description tag in the <head></head> section of their web pages. I've heard arguments that they have no beneficial SEO uses, are being depreciated, yada, yada, yada. I say Bullcrap! If you do not have a Meta Description tag on your web pages, search engines will decide for you what to display on the text portion of your listings (right below the link to your site). Where the naysayers are missing the boat is that it's an opportunity to provide a brief, but compelling message for potential visitors to click on your link rather than the one above or below it. Here's a screenshot of an example: Look at the difference between the listing I circled and the one I underlined. The underlined listing has a [somewhat] compelling message to searchers to induce them to click their link. Don't pass up the opportunity to get a subtle message in front of the eyes of people searching in your niche. Add a Meta Description tag to the <head></head> section of every web page. Use this: Code: <head> <meta name="description" content="My compelling message goes right here!"> </head> Trust me...it works

12-19-2008, 03:32 PM	#2
Jeff Henshaw Senior Warrior Member War Room Member Join Date: Jun 2007 Location: South Wales, UK. Posts: 1,250 Thanks: 88 Thanked 157 Times in 129 Posts	Re: Simple Web Page Change To Increase Organic Traffic... Hi Mike, I have not been using your technique, but I will certainly try it out now. Thanks for sharing. Regards, Jeff Henshaw.
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12-19-2008, 04:40 PM	#3
sparrow UnderGround SEO Guy War Room Member Join Date: Jun 2004 Location: MA. Posts: 2,355 Thanks: 32 Thanked 92 Times in 73 Posts	Re: Simple Web Page Change To Increase Organic Traffic... Mike you are so right, anything you can contribute to Search Engine Marketing (SEM) is in your favor and this is definitely one of the areas. When you are dealing with Search Engines you need every little bit information to help you with getting people to click your listing from the rest of the noise. Good Share, I do it and it works Ed
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12-19-2008, 04:53 PM	#4
Ouroboros Stephen Marsh War Room Member Join Date: Dec 2007 Location: Mayberry,RFD,USA.(really!) Posts: 1,092 Blog Entries: 3 Thanks: 95 Thanked 181 Times in 100 Posts Contact Info	Re: Simple Web Page Change To Increase Organic Traffic... Why do you thing article sites, social bookmarking sites, rss sites, all ask for a [meta] Title, [meta] Description, and [meta] Tags?? Steve
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12-19-2008, 05:02 PM	#5
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: Simple Web Page Change To Increase Organic Traffic... Your meta description tag is another place to potentially drive a click to your site. Don't waste the opportunity.
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12-19-2008, 05:06 PM	#6
Mike Linley HyperActive Warrior War Room Member Join Date: Jan 2008 Posts: 358 Thanks: 131 Thanked 58 Times in 43 Posts Social Networking	Re: Simple Web Page Change To Increase Organic Traffic... Thanks Mike I am setting up a couple of sites right now and the advice is very much appreciated and will give me one more advantage over my competitors! thanks again
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12-19-2008, 05:14 PM	#7
andyelite Active Warrior War Room Member Join Date: Jul 2002 Location: Sunny Spain Posts: 75 Thanks: 6 Thanked 10 Times in 4 Posts Social Networking	Re: Simple Web Page Change To Increase Organic Traffic... Google and other SEs will take some text from your page that surrounds the words searched for in preference to using your META description. So here is a little trick that works well and gives you control of your listing by using the META Description tag like Big Mike suggests. Target a keyword phrase for your page and and make sure the content is about that subject. Use the keyword term in the title but do not use the exact keyword term anywhere in the body text of the page. ONLY put your exact targeted keyword phrase in your META Description and then when Google is looking for the most appropriate block of text to display it will naturally choose your description, which can also include a call to action "click now to read all about ...." or even contact details like a telephone number etc. Test it, I have. You will see that it works great.