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Upsell/Backend Product Ideas Needed...

by DustonMcGroarty
10 replies
Hey guys - I'm currently in the process of creating a Wordpress plugin that allows users to easily set up their sales funnel quickly and have it look professional.

I plan to sell this at a low price point to add more buyers to my list... my question is, what can I offer to this buyer as an upsell or backend product?

I'm struggling with this but I know I can make more money off this. Any suggestions would help!
#ideas #needed #product #upsell or backend
  • Profile picture of the author bonk12
    Offer another feature with your upsell. It doesn't have to be absolutely necessary but just make it a nice feature that people will be tempted to add on to the order. A good idea to start with could be adding more design options for the user that promises better conversion.

    Hope that helps,

    Cheers
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    • Profile picture of the author DustonMcGroarty
      Originally Posted by bonk12 View Post

      Offer another feature with your upsell. It doesn't have to be absolutely necessary but just make it a nice feature that people will be tempted to add on to the order. A good idea to start with could be adding more design options for the user that promises better conversion.

      Hope that helps,

      Cheers
      Hey Steven... thanks for the suggestion... I just don't want the buyers to think the stand-alone plugin won't offer good conversions. I thought about offering custom graphic packages as an upsell.

      Where they could get a logo, header and other graphics created to fit my templates. Of course I wouldn't be doing the design work but would take a cut of the profit. What do you think about that?
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  • Profile picture of the author xMarkPro
    I can't send PMs yet, but I have something you might be interested in, which also ties into WP (somewhat).

    Send me a PM with an e-mail address, or fill out the contact form on my site.
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  • Profile picture of the author John Wilkes
    Hi Dunston,

    How about selling or giving them a "free Report" that they can use in the sales funnel as a one time offer that leads to an up-sell of one of your own products that they can also be an affiliate for.
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    • Profile picture of the author DustonMcGroarty
      Originally Posted by John Wilkes View Post

      Hi Dunston,

      How about selling or giving them a "free Report" that they can use in the sales funnel as a one time offer that leads to an up-sell of one of your own products that they can also be an affiliate for.
      Interesting idea... interweaving my products with theirs. Something to think about.
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  • Profile picture of the author Danny Gardner
    I think an excellent upsell would be training on what makes a good sales funnel. Inexpensive front end, low/high price continuity program, mid-price upgrade/related training, high ticket done for you or all inclusive training. Whatever you've had the most success with and feel should be taught. There are a number of ways to set up a sales funnel.

    If I'm willing to buy a plugin that makes it easy to set up my sales funnel, I'd certainly be willing to buy some training on what makes for a good sales funnel even if I only got one good idea out of it.

    Hope this helps. Best of luck with developing your plugin. It sounds great.
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    • Profile picture of the author IM Starter
      [DELETED]
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      • Profile picture of the author DustonMcGroarty
        Originally Posted by AJ Silvers View Post

        Hi Dunston

        Creating a sales funnel is obviously an essential step in maximizing the revenue an web based business can generate however there are two other factors that will massively impact the ability of thatweb based business to generate money:

        1. Getting targeted traffic to the sales funnel
        2. Getting the sales funnel (i.e. each offer or step in the funnel) to convert

        I am not a traffic expert but I do know a lot about conversions. For me it is the easiest way to make more sales and more money from your existing visitors.

        So a great back end could be either something that helps with either of these issues. Either a training course, a guide, or perhaps a paid for webinar where you invite an expert on the subject to speak about solving the problem for your customers.

        Any of these will serve to maximize your revenues from the back end of your wordpress plugin offer.

        AJ
        Hey AJ! The expert idea is great... I've got a few people in mind that could offer their expertise. Thanks!
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    • Profile picture of the author DustonMcGroarty
      Originally Posted by Danny Gardner View Post

      I think an excellent upsell would be training on what makes a good sales funnel. Inexpensive front end, low/high price continuity program, mid-price upgrade/related training, high ticket done for you or all inclusive training. Whatever you've had the most success with and feel should be taught. There are a number of ways to set up a sales funnel.

      If I'm willing to buy a plugin that makes it easy to set up my sales funnel, I'd certainly be willing to buy some training on what makes for a good sales funnel even if I only got one good idea out of it.

      Hope this helps. Best of luck with developing your plugin. It sounds great.
      Thanks Danny... this is what I had in mind but wasn't sure if it would work well with what I'm offering. I guess it would! Thanks!
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  • Profile picture of the author xMarkPro
    PS. Sorry bud, but can't reply to PMs yet either. If wanted, PM me an e-mail address, or submit contact form on my site. Thanks!
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  • Profile picture of the author WillR
    All the training people are telling you to use as an upsell should instead be used to get people to buy your original product. Maybe hold a webinar with some marketers and talk about sales funnels and how to set them up and then sell people on your plugin.

    I'm not about to go and buy a car until I have learnt how to drive...
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