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Marketing Myopia Concept

by asela115
2 replies
Hi All,

I need some details on below topic

Topic - marketing Myopia (By Theodore Levitt)

There is a section which explains Research & Development Myth(organizations too focused on innovative/superior products than consumer and market failures due to this reason). I need to know some real world examples (not old) on this topic. i.e real world examples on how companies failed due to this reason

and also some details on how this topic(Marketing Myopia) applies to present world. i.e is it still valid, changes required, new form or marketing myopia than what Levitt has described etc...

Highly Appreciate your responses on this

Thanks
JA
:confused:
#concept #marketing #myopia
  • Profile picture of the author marciayudkin
    For a homework assignment?? That is not the purpose of this forum.
    Signature
    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author shuvo
    For a homework assignment?? That is not the purpose of this forum.
    Like it..

    However Marketing Myopia is the inefficiency of the Top Management to broadly define its business and meet customer needs.
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