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Capturing Leads AFTER A Sale

by Snow_Predator
34 replies
I'm trying to capture leads AFTER I make a sale by having an opt-in form on the product download page. But the subscribe rate is currently only 25%.

Do you think it's acceptable to provide the product only after they opt in by providing their email? Despite the fact that they've already paid for the product o_O

So they pay for the product via Clickbank and they are sent to an opt-in form where they put in their email and I give them their product download on the thank-you page.

I'm with Aweber.
#capturing #leads #sale
  • Profile picture of the author spope91
    It would definitely be unethical to force them to opt-in, and by doing to, you're only getting subsribers that want the product they've paid for.

    25% Isn't bad at all, I'm assuming that's an optional opt-in? Perhaps you could offer a bonues Freebie after they purchase, in exchange for the opt-in?

    Hope this helps.
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  • Profile picture of the author Coby
    This is what I do. I send them to an opt-in form first.

    You can also look into DPD Shopping Cart | The Easy Way to Sell Downloads, Keycodes, and Tangible Goods because they integrate with both CB and Aweber and you can have them added to your list automatically at purchase. Make the list a single opt-in and you'll get 100% opt-in Granted some will unsubscribe but that's a given.

    Good Luck
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  • Profile picture of the author DustonMcGroarty
    I'm not following you here... you're basically wanting to add them
    to a buyers list after they buy correct?

    I don't see anything wrong with that... I'd say most everyone knows
    that when they buy something from someone, they're gonna be
    contacted in the future by the seller.

    I do the same thing with my products and my Dad has done it for
    ten years the same way. We both also include a e-course with our
    products to help them digest the information easier. So it lightens
    the blow a little when they know they're opt-ing in for the products
    and the e-course. It's not so much just a "buyers list".
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  • Profile picture of the author spope91
    Coming to think of it Snow_Predator, you may want to check out this thread I started a while ago.

    #http://www.warriorforum.com/main-int...ml#post3851955

    It covers some techniques about offers after receiving an opt-in, some of this could work after a purchase too I guess.

    Hope this helps.
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  • Profile picture of the author brobdingnagian
    ^^^what Snope said.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Snow_Predator View Post

    Do you think it's acceptable to provide the product only after they opt in by providing their email? Despite the fact that they've already paid for the product
    Their opt-in has value to you (as it does for almost all of us). If it's part of the price they're paying for downloading the product, that's fine - and there's no problem at all with it being a condition of accessing the product, as long as you tell them that beforehand. Otherwise you're varying the terms of the contract of sale after payment, clearly.

    PayPal (understandably) closes people's accounts down for pulling this trick, at the very first complaint about it. I've seen several Warriors reporting this, and in late 2009 it happened to a client of mine.

    In any case, it really isn't necessary. All you have to do is tell them beforehand that they're going to be asked to supply their email address "for free updates" or "for further information" or however you want to put it.

    It just doesn't matter whether or not people "see anything wrong with this". The reality is that, if unannounced before payment, then it's clearly varying the terms of a contract of sale after payment. What kind of a way to do business is that?! That's black and white, however gray some people might like it to be, and it may get what it deserves (and in the case of PayPal, at least, it definitely will, if anyone ever complains).
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    • Profile picture of the author theaccountant
      Originally Posted by Alexa Smith View Post

      Their opt-in has value to you (as it does for almost all of us). If it's part of the price they're paying for downloading the product, that's fine - and there's no problem at all with it being a condition of accessing the product, as long as you tell them that beforehand. Otherwise you're varying the terms of the contract of sale after payment, clearly.

      PayPal (understandably) closes people's accounts down for pulling this trick, at the very first complaint about it. I've seen several Warriors reporting this, and in late 2009 it happened to a client of mine.

      In any case, it really isn't necessary. All you have to do is tell them beforehand that they're going to be asked to supply their email address "for free updates" or "for further information" or however you want to put it.

      It just doesn't matter whether or not people "see anything wrong with this". The reality is that, if unannounced before payment, then it's clearly varying the terms of a contract of sale after payment. What kind of a way to do business is that?! That's black and white, however gray some people might like it to be, and it may get what it deserves (and in the case of PayPal, at least, it definitely will, if anyone ever complains).
      I did not know that... very helpful indeed
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  • Profile picture of the author John Romaine
    I request that everyone who purchases my products enters their name and email after payment in order to confirm their transaction and gain access to the product. Ive been doing this now for 2 years without one complaint.

    1. Customer pays for product
    2. Redirected to Optin page
    3. Redirected to Download page

    The way I see it, having them optin is vital for gathering feedback/testimonials.

    I dont see anything "unethical" about that.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by ramone_johnny View Post

      I request that everyone who purchases my products enters their name and email after payment
      But do you tell them before payment that you're going to request it after payment?

      And/or if they don't want to, do you give them an alternative such as "No thanks - proceed straight to download"? (In which case no problem, clearly).

      Originally Posted by ramone_johnny View Post

      I dont see anything "unethical" about that.
      With respect, John, it matters not one iota whether you, I, or anyone else "see anything unethical about it". This is a factual matter, not opinion. Either you're varying the contractual terms after payment (by imposing a new condition), or you're not. I'm "just saying" ... be very careful if you're using PayPal: as many have found, over this issue it takes only one unexpected complaint to lose your account.
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      • Profile picture of the author Snow_Predator
        Thanks all for your replies.

        It seems there's only one way to get a 100% opt-in rate (without using a paid solution like DPD as kindly suggested by coby) after the sale, and that's to do as ramone_johnny suggests.

        I could make it ethical by doing as Alexa suggests and mention the optin prior to the transaction.


        spope91 mentioned offering a bonus after they opt in. I just changed my download page and put all 3 of my secret unadvertised bonuses into the opt-in on my download page. I'll see how it goes, but I really do want a 100% opt-in rate, because a buyers list is like gold-dust, right?

        Thanks again you're all great
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      • Profile picture of the author John Romaine
        Originally Posted by Alexa Smith View Post

        But do you tell them before payment that you're going to request it after payment?

        And/or if they don't want to, do you give them an alternative such as "No thanks - proceed straight to download"? (In which case no problem, clearly).



        With respect, John, it matters not one iota whether you, I, or anyone else "see anything unethical about it". This is a factual matter, not opinion. Either you're varying the contractual terms after payment (by imposing a new condition), or you're not. I'm "just saying" ... be very careful if you're using PayPal: as many have found, over this issue it takes only one unexpected complaint to lose your account.
        I dont use PP for my info products Alexa, and as for capturing leads, if I were to begin receiving a LOT of complaints, Id change it - but as said, 2 years now, without any issues.

        This is an example of what my buyers see after making payment.
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        • Profile picture of the author Snow_Predator
          Originally Posted by ramone_johnny View Post

          I dont use PP for my info products Alexa, and as for capturing leads, if I were to begin receiving a LOT of complaints, Id change it - but as said, 2 years now, without any issues.

          This is an example of what my buyers see after making payment.
          ramone_johnny my friend, THANK YOU! That REALLY helps. I was despairing today when I saw that NONE of my customers put their email in to either receive their dang freebies or receive free lifetime updates for my product!!!!

          I spent my whole morning yesterday setting up that new download page and the results were worse than my last one, where the focus for capturing leads was 'Join the special Inner Circle, here are the benefits... blahh blahh'

          I won't copy your page of course, but it sure as hell gives me an idea of what I should be doing.

          Thanks again mate, I owe you one will keep an eye out for your posts from now ^_^
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          • Profile picture of the author Snow_Predator
            call me sad but I'm a little excited hehe. Hmmm to do this now or go for my morning jog ._O
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          • Profile picture of the author John Romaine
            Originally Posted by Snow_Predator View Post

            ramone_johnny my friend, THANK YOU! That REALLY helps. I was despairing today when I saw that NONE of my customers put their email in to either receive their dang freebies or receive free lifetime updates for my product!!!!

            I spent my whole morning yesterday setting up that new download page and the results were worse than my last one, where the focus for capturing leads was 'Join the special Inner Circle, here are the benefits... blahh blahh'

            I won't copy your page of course, but it sure as hell gives me an idea of what I should be doing.

            Thanks again mate, I owe you one will keep an eye out for your posts from now ^_^
            No worries dude, thats what forums like this are for. Trolling and helping people

            Something else I can suggest, is to SPLIT your lists into two.

            1. Buyers
            2. Tyre kickers

            I once asked James Schramko "How can I identify proven buyers???"

            And his response was ...."The ones that have already bought from you"

            Seems obvious doesnt it?

            Having this setup (as above) will allow you to know which are which
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  • Profile picture of the author Paleochora
    If you use Payspree as your payment/delivery method, there is the option to auto-add customers to your list.

    I think Alexa is correct, in as much as it costs or affects nothing to have it in small print at the foot of the page.

    Something along the lines of "So that we can provide complete customer care, new customers will be automatically added to our update notification system to receive free updates of this product but can unsubscribe at any time if they wish"
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  • Profile picture of the author SeanSupplee
    use a membership script to protect the data and that way they have to join in order to gain access. Upon joining they will need to confirm their email and thus you now have your list of buyers.
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  • Profile picture of the author Mark Hess
    As mentioned earlier, there are many programs that will automatically add them to your list, like DPD but the person will still be required to "optin" to your list...

    You're going to have to make the buyers list single optin (instead of double) so you don't have to worry about whether or not they confirm the address you will still be able to mail them in the future. In Aweber you can do this when you're setting up a list in step 3 'confirmed optin'.
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    • Profile picture of the author Snow_Predator
      Originally Posted by Mark Hess View Post

      As mentioned earlier, there are many programs that will automatically add them to your list, like DPD but the person will still be required to "optin" to your list...

      You're going to have to make the buyers list single optin (instead of double) so you don't have to worry about whether or not they confirm the address you will still be able to mail them in the future. In Aweber you can do this when you're setting up a list in step 3 'confirmed optin'.
      Yes Mark I think I'm going to do that, as it will also allow me to grab the emails of all my previous buyers on clickbank and put them on my list. I'll have an opening email that explains why they are receiving these emails, explain that there is a LOT of value in there, and make it uber-clear that they can opt-out any time.
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  • Profile picture of the author yankforlife41
    I use a capture form after the sale for clickbank products.
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  • Profile picture of the author pmbrent
    If you phrase it to where you need their email to instantly send the product I think you will be fine and your opt-in rate will increase.
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  • Profile picture of the author Emilis Strimaitis
    Originally Posted by Snow_Predator View Post

    I'm trying to capture leads AFTER I make a sale by having an opt-in form on the product download page. But the subscribe rate is currently only 25%.

    Do you think it's acceptable to provide the product only after they opt in by providing their email? Despite the fact that they've already paid for the product o_O

    So they pay for the product via Clickbank and they are sent to an opt-in form where they put in their email and I give them their product download on the thank-you page.

    I'm with Aweber.

    Guys, haven't you heard about email parsers?

    AWeber has got a lot of email parsers.

    What is an email parser?

    Basically it's a little tiny script that will make AWeber and Clickbank (for example) cooperate. If anyone makes a purchase, they will be added to your AWeber list automatically (without any confirmations or anything like that).

    What networks are supported?

    Clickbank
    DL Guard
    Paypal orders
    EJunkie
    PayDotCom
    Nanacast
    Wishlist
    Google Checkout
    Authorize.net
    DPD Sales

    And that's just a COUPLE of them. There are tons of them, but I've listed just few most known ones.

    Ok, how do I set up a parser?

    Well, you will need an AWeber account. Then head to My List -> Email Parser. Select the parser you want and follow AWeber's guide how to install parser (very easy).

    What if I don't see my payment processor in AWeber's list?

    You can write your own custom parser inside the AWeber


    Now for every sale made, your customer will be added automatically to your list!

    I hope that helps!
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    • Profile picture of the author bjarvie
      Originally Posted by Emilis Strimaitis View Post

      Guys, haven't you heard about email parsers?

      AWeber has got a lot of email parsers.

      What is an email parser?

      Basically it's a little tiny script that will make AWeber and Clickbank (for example) cooperate. If anyone makes a purchase, they will be added to your AWeber list automatically (without any confirmations or anything like that).

      What networks are supported?

      Clickbank
      DL Guard
      Paypal orders
      EJunkie
      PayDotCom
      Nanacast
      Wishlist
      Google Checkout
      Authorize.net
      DPD Sales

      And that's just a COUPLE of them. There are tons of them, but I've listed just few most known ones.

      Ok, how do I set up a parser?

      Well, you will need an AWeber account. Then head to My List -> Email Parser. Select the parser you want and follow AWeber's guide how to install parser (very easy).

      What if I don't see my payment processor in AWeber's list?

      You can write your own custom parser inside the AWeber


      Now for every sale made, your customer will be added automatically to your list!

      I hope that helps!
      Can this be done for affiliate sales or just all sales that go through on a vendor acc ?
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  • Profile picture of the author Anonymous Affiliate
    I always place opt-in forms after the purchase, and in a quick video I explain them that I need their info so I can send them free updates whenever I improve any of my products. No one complains and optin rate is nearly 100%.
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  • Profile picture of the author LondonPaladin
    I'm not sure why you are talking ethics. Once someone buys from you, you have their email address on file. You have to. How will you notify them about updates to the product, recalls, etc. If you are using clickbank, you can just log in and there is a big list of your buyers emails. Same for pretty much every other payment processor.

    Customers and business need to get in touch all the time. Plus people who have bought from you before are the HOTTEST prospects you can have. They are the ones most likely to buy from you again.

    I would just use DLGuard to manage everything. They protect your content AND mailing list.
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    • Profile picture of the author alohascott1
      [QUOTE=LondonPaladin;3866984]I'm not sure why you are talking ethics. Once someone buys from you, you have their email address on file. You have to. How will you notify them about updates to the product, recalls, etc. If you are using clickbank, you can just log in and there is a big list of your buyers emails. Same for pretty much every other payment processor.

      Yes.

      Don't you like the format of the list or something?
      or are you going for double opt in?
      scott
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  • Profile picture of the author royljestr
    If you use PayPal and GetResponse they will integrate together and you will get them automatically in your list.
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  • Profile picture of the author JamieSEO
    Originally Posted by Snow_Predator View Post

    Do you think it's acceptable to provide the product only after they opt in by providing their email? Despite the fact that they've already paid for the product
    I would never make it compulsory, simply because of how pissed off I know I get when anyone tries that with me :p

    You also need to be careful that you are not breaching terms of service with PayPal, Clickbank or any other service you use for the sale. PayPal in particular clamps down hard on any breaches of their TOS.

    One of the methods I use is on the download page I have:

    -------------------------
    Thanks for your purchase

    Want to also grab a free [report/plr/whatever]?
    [Opt-in Pitch]
    Just enter your email here [opt-in form]

    Product download link
    ------------------------

    If you are not happy with the opt-in rate you get - make sure that your opt-in pitch and product is relevant to the niche you are selling in.

    You get the best results if what they get from your opt-in is kind of an add-on to the purchase they just made. For example if you were selling Wordpress Templates you could have a free report about getting traffic to their blog as your opt-in product
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  • Profile picture of the author cryst
    from this way u can collect targeted subscribers who really liked your product ...... and u can send interesting email...... of new product..... chances of conversion is more.....
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  • Profile picture of the author Steve MacLellan
    1shoppingcart can add people to an autoresponder series or list after their purchase.

    Regards,
    Steve MacLellan
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  • Profile picture of the author HollyK
    eJunkie integrates with aWeber to automatically subscribe buyers to a list. Here is the link with directions (not an affil link):

    E-junkie - Help: Integration with 3rd party and custom services
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  • Profile picture of the author Anonymous Affiliate
    For Christ's sake... it's not unethical to force them to opt-in after the sale if you have to (if you cannot automate the process).

    Simply tell them: "sign up to my customer's mailing list so I can let you know every time I update the product you've just purchased. As a paying customer, you're entitled to those updates for free". 99% of your customers will be happy to sign up.
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    • Profile picture of the author theaccountant
      Originally Posted by Anonymous Affiliate View Post

      For Christ's sake... it's not unethical to force them to opt-in after the sale if you have to (if you cannot automate the process).

      Simply tell them: "sign up to my customer's mailing list so I can let you know every time I update the product you've just purchased. As a paying customer, you're entitled to those updates for free". 99% of your customers will be happy to sign up.
      But what about the 100th one?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by theaccountant View Post

        But what about the 100th one?
        Even the hundredth one doesn't matter all that much, as long as you haven't already let him pay before telling him that he has to sign up.

        If you've done that, he can be the one who complains to PayPal and there goes your PayPal account.

        This thread is from 2011, but in the intervening time I've also known of other people who have had that happen.

        I just don't see the problem, myself, and I never have: you can perfectly legitimately and ethically opt them in automatically and say nothing about it, or you can perfectly legitimately and ethically tell them before they pay that they need to opt in.

        It's hardly as if there's some "insuperable problem" here, after all?

        You'd really need to enjoy being "deceptive/difficult" about things, to choose to have a set-up where you don't opt people in automatically, don't tell them that you require it, do let them pay first, and only then announce, when they're expecting product delivery, that they can't have it yet because there's another condition of sale you'd chosen not to share with them until now?!
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