6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

YouTube founders buy social-media analytics firm

by Regional Warrior
5 replies
This has just been posted on the SMH website , interesting article!

YouTube founders buy social-media analytics firm

Jason
#analytics #buy #firm #founders #socialmedia #youtube
  • Profile picture of the author pdrs
    Interesting, this sounds a lot like Radian6 which was just sold awhile back (and made by some local Atlantic Canadian dudes!). I've definitely been watching this stuff with interest.
    Signature
    RemoteControlHelicopterReviews.(com/net) - Up for sale! No reasonable offer refused. Great branding for a super hot niche!
    {{ DiscussionBoard.errors[3852776].message }}
  • Profile picture of the author ronywilliam
    This is very interesting, they are just doing it so fast.
    Acquired delicious and now this....
    People like them actually understand the pace of the industry.
    Signature

    {{ DiscussionBoard.errors[3853052].message }}
  • Profile picture of the author Tony Dean
    Why an analytics firm? Do they make money, and if so how?
    There must be better companies out there that makes money.
    Signature

    {{ DiscussionBoard.errors[3854066].message }}
    • Profile picture of the author KenThompson
      Originally Posted by Tony Dean View Post

      Why an analytics firm? Do they make money, and if so how?
      There must be better companies out there that makes money.
      Social media analytics - information, metrics, intelligence. They can use it for
      other ventures and sell information.

      Since they very recently bought delicious, seems to be a good use for that kind
      of data.

      Yahoo kinda dropped the ball with managing and capitalizing from delicious; at least
      according to the peanut butter sandwich report.


      Ken
      {{ DiscussionBoard.errors[3854300].message }}
  • Profile picture of the author xMarkPro
    Interesting article. Thanks for the link!
    {{ DiscussionBoard.errors[3854731].message }}

Trending Topics