Competitions backlinks, random links in body content of random sites

by thedog
5 replies
Hi guys. I'm just looking at a competitors backlinks using yahoo site explorer.

They have links to their sites, usually 3, just placed in the body content of random sites.

Example, 1 site is for an art school, in the middle of the content, 3 links that have nothing to do with the content.

Another site is a law firm....

Can someone explain this strategy to me... do they make these fake sites and put their links on them, or do they pay these sites?
#backlinks #body #competitions #content #links #random #sites
  • Profile picture of the author packerfan
    Could be part of their own network, or they could be paying for these. This is basically how a service like build my rank works, along with a bunch of others. Well, not exactly, but close.

    If those pages have adsense on them, view the page source and find the pub-XXXXXXXXXXX(all those Xs will be numbers) do that for the site you're looking at, and the others. If they all have the same pub-ID then they're all owned by the same person.
    Signature

    Nothing to see here

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  • Profile picture of the author bnwebm
    Could be link stuffing. Not a good idea.
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  • Profile picture of the author MarQueteer
    Could be paid links (although I don't think a law firm would do so), XSS exploits (adding links by exploiting some security leak in the CMS of the site), a SEO company having access to client sites and placing links there for their own projects (I have seen this happen, although mostly on contact/imprint/about pages).

    From the type of sites I'd assume they don't even know what's going on on their sites. I don't think anyone would put up this kind of fake site just to sell/place some links, too much extra effort compared to some plain content farm.
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  • Profile picture of the author matt5409
    they're probably trying to serve 3 sites using 1 article. it's silly and won't hold a long term effect on their ranking.
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