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attention grabbing headlines - any advice.

by kswr123
13 replies
Hi, I have a product about the recession that is soon to be released. I was thinking about at a good headline. So far the best I have is:

Revealed: The Best ways to help you survive the worst financial crisis since the Wall Street Crash!

Any ideas? Improvements? Anything is greatly appriciated!
#advice #attention #grabbing #headlines
  • Profile picture of the author P_Cerrito
    People skim... If I was skimming your headline as a potential customer I think the most powerful hook (using what you have already) is making "Survive" and "Wall Street Crash" stand out more than the rest. I wouldn't have read anything in between on first glance until I was hooked further by the next thing that naturally caught my eye underneath the headline somewhere in your sales letter. That's just me- others may see things differently. Phil
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  • Profile picture of the author tomw
    You may get a LOT more help if you post this in the copywriting forum here;

    The Copywriting Forum

    You may also find a lot of inspiration if you read some of the threads contained there.

    Thomas
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    • Profile picture of the author kswr123
      ok thanks So atm the headline reads:

      Revealed: The Best methods to help you survive the worst financial crisis since the Wall Street Crash
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  • Profile picture of the author Zachary R. Skinner
    This probably isn't what you're looking for, but this is what I came up with:

    "Who Else Wants To Make More Money And Hold Up A Big Middle Finger To All The Recession Naysayers?!"

    Here's How You Can Not Only Survive But Thrive During The Current Financial Crisis...
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  • Profile picture of the author nick1123
    Originally Posted by saq3m View Post

    Hi, I have a product about the recession that is soon to be released. I was thinking about at a good headline. So far the best I have is:

    Revealed: The Best ways to help you survive the worst financial crisis since the Wall Street Crash!

    Any ideas? Improvements? Anything is greatly appriciated!
    Go signup for a bunch of email lists and look at the subject lines of the emails they send out. Some of these guys are masters of copy writing.

    I think "Revealed: The Best ways to help you survive the worst financial crisis since the Wall Street Crash!" is too long wordy.

    Maybe something like "10 Secrets to Actually Profit in a Recession"
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  • Profile picture of the author Myles MacGregor
    "Screw Wall Street. Show The Financial Crisis Who's Boss."
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  • Profile picture of the author kswr123
    Oooh. Theyre all soo good. Ok so how about:

    Screw Wall Street! Revealed: How you can not only survive, but THRIVE during the recession
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  • Profile picture of the author sylviad
    How To Survive The Financial Crisis By Doing Today What Everyone Else Will Learn Tomorrow

    Discover the Best Strategies to beat the worst financial crisis since the Wall Street Crash!

    Maybe?

    Sylvia
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    • Profile picture of the author nick1123
      Originally Posted by sylviad View Post

      How To Survive The Financial Crisis By Doing Today What Everyone Else Will Learn Tomorrow

      Discover the Best Strategies to beat the worst financial crisis since the Wall Street Crash!

      Maybe?

      Sylvia
      Nice one Sylvia!
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      • Profile picture of the author sylviad
        Thanks, Nick

        Actually, I cheated

        I have a little program that helps you to create headlines. You plug in the blanks and it spits out a bunch of samples. I modified and merged a few. So I can't take all the credit.

        Sylvia
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  • Profile picture of the author Daniel Deegan
    Personally I'm a fan of asking questions or anything that generates curosity...
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  • Profile picture of the author P_Cerrito
    Good one Gorilla...

    "Strugling mom beats the system and fires boss... "

    "Blue collar worker says making money is easy?..."

    These are not great and I'm not recommending you to use them but a stronger hook would be nice to sell to me.

    Just off the top of my head. Everyone already knows that the economy is bad. I personally wouldn't want to be reminded in a headline for something I want to buy. Maybe other people would disagree.
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  • Profile picture of the author BlogBrowser
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    • Profile picture of the author kswr123
      ok. I suppose you are right. But two points:

      1. My main target audience is NOT people who are used to IM and buying online

      2. There are no 'secrets', or 'cheats' in my book. Just solid down-to-earth, friendly advice.

      So where do I go from here. This is what I have so far:

      "Want to know The Best methods to help you survive the worst financial crisis since the Wall Street Crash?

      Here's How You Can Not Only Survive But Thrive During The Current Financial Crisis..."
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