The Importance of Narrowing Your Niche/Market
I stumbled across this article from April on Inc today.
How to Narrow Your Target Market
Interesting stuff... a lot of which has been discussed here, but is often overlooked.
I think the challenge a lot of people face when they first dive into the internet marketing space is they find a niche, and assume they're done. But in reality, you have to keep digging deeper until you find that balance of focus/profit potential within that niche.
One of the best exercises I ever did had me define a market and keep narrowing down to one person. In other words, one person in the world was my market. Then go backwards through the levels I created, and find the level that would offer enough revenue/profit potential, and was focused enough to make sense.
We tend to think bigger is better, but in this case, narrower is better.
How to Narrow Your Target Market
Interesting stuff... a lot of which has been discussed here, but is often overlooked.
I think the challenge a lot of people face when they first dive into the internet marketing space is they find a niche, and assume they're done. But in reality, you have to keep digging deeper until you find that balance of focus/profit potential within that niche.
One of the best exercises I ever did had me define a market and keep narrowing down to one person. In other words, one person in the world was my market. Then go backwards through the levels I created, and find the level that would offer enough revenue/profit potential, and was focused enough to make sense.
We tend to think bigger is better, but in this case, narrower is better.
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