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Pricing Strategy for Bundled PLR Ebooks

by dizen
3 replies
I run automotive forums and I am going to offer bundled 32 PLR automotive ebooks to my members at discounted price.

Normal price for all 32 ebooks is around $150-200 if bought seperately at PLR sites.

The hard part is pricing, how much I should charge people for this? I want to maximize my profit and at the same time make my members happy.

$5 , $ 7, $ 15 or even more?

Thx
#bundled #ebooks #plr #pricing #strategy
  • Profile picture of the author Kecia
    Will your members be interested in all 32 books you are selling? Some may want one or two of them. A bundled package could turn them off because they may feel they are paying for things they do not want/need. I would recommend offering individual prices for each book as well as a bundled price. You could sell each at $3-$5 or $37 for all. This presents even more of a deal to those that would like several of the books you are selling.
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  • Profile picture of the author David Jackson
    Originally Posted by dizen View Post

    I run automotive forums and I am going to offer bundled 32 PLR automotive ebooks to my members at discounted price.

    Normal price for all 32 ebooks is around $150-200 if bought seperately at PLR sites.

    The hard part is pricing, how much I should charge people for this? I want to maximize my profit and at the same time make my members happy.

    $5 , $ 7, $ 15 or even more?
    Testing the various prices will give you the answer. That's the only way to know for sure the optimum price you can charge. When testing prices, don't be afraid to start out high. Higher prices often convert better than lower prices. Google's Website Optimizer is excellent for this type of testing.

    David Jackson
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    Powerful, Free Marketing Tips to Help Grow Your Business!
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  • Profile picture of the author kindsvater
    When I saw "32" ebooks that dropped the value in my mind due to the large number.

    But it appears these are only $5 books to begin with.

    Here's an idea:

    Offer each book separately at full price so everyone knows how much they cost.

    Then also offer discount bundles, all the way up to all 32 (such as bundles of 4, 8, etc.) with increasing percentage discounts depending on the size of the bundle.

    So a 4 pack is 10% off. An 8 pack is 15% off. And so on.

    That way it's not just a discounted mass - but your members can see the progression of value - and you have a built-in rational justification for your pricing.
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