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How Much Would You Charge?

by sydneypm
10 replies
I have someone inquiring about placing 2 sentences of text on one of my sites with a link to their site. She would like to know how much I would charge if she paid for a year up front. Typical banner ads on similar sites are around $50 per month. But I'm not sure how to charge for this. Can anyone give me any pointers - or should I admit to her I have not encountered this, yet, so make an offer? Any advice would be appreciated. Thank you!

Cindy P.
#charge
  • Profile picture of the author JamesGw
    What kind of traffic does your site get and what it's PR? I'd say anywhere from $20-100 a month.
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  • Profile picture of the author Trivum
    If it's an SEO/link company, ask for $40/mo and take $25-30/mo if they balk. If it's an individual, you might have to go lower if you still want to do it.
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  • Profile picture of the author Kecia
    You should base your price on the amount of traffic your site gets as well as the PR. PR 3 links can go for $50/month, but PR 0 probably will not. Also, remember that this gives your visitors another exit instead of purchasing a product or clinking an ad to generate income for you. Price accordingly so you can feel okay with potentially losing customers to the link you are placing for the advertiser.
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  • Profile picture of the author dcharles
    find a site the same as yours whit the same traffic. most site who has ads space shows how much traffic they are getting

    good luck!
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    • Profile picture of the author sydneypm
      Hi Guys,

      Thanks for all the responses! Some more info; the site they want to link is relevant to my site's content. My site they are wanting to put a link on is a PR2, 18k unique visitors per month and 43k page views. She wants to write 2 or 3 sentences to fit in with content on a relevant page (of her choice, I assume), with my approval of her content. Also, she wants to pay for 1 year in advance.

      Thank you, again, for all the help!

      Cindy P.
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  • Profile picture of the author Xavier Tan
    Look at the CPC of the particular niche on google keyword tool and the number of traffic your site gets. You can roughly calculte it from there.
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  • Profile picture of the author pmbrent
    You will have to set your price based on your traffic, the higher your traffic the higher price you can charge. You don't want to lock a price in and get a burst of traffic and they still pay a small amount. Try basing your pricing incrementally dependent on your traffic results.
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    • Profile picture of the author sydneypm
      Okay, thank you for your time, everyone. I have some ideas for pricing so am going to get some more info from her then make an offer. Thanks, again.

      Cindy P.
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  • Profile picture of the author HelpingYouBeAnExpert
    It depends on what you can negotiate, why don't you ask how much will they pay?
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