How to approach self improvement niche?

Hello,

I have a client who deals with offline self improvement and mental health instructions - seminars.

But now he wants to put his work online and I have many ideas but I want second opinion which would be better and of course more profitable.

1. build landing page with a lot of free info and videos and try to get good communication with 'traffic' and then try to sell (sound kinda a lot of work for him, because he will still run offline seminars)

2. build squeeze page offer some free info and video and directly promote or through email campaign promote his -- online streaming seminars (live)

3. 2. build squeeze page offer some free info and video and directly promote or through email campaign promote his -- sell prerecorded videos/seminars so people can watch directly or download anytime they want.

4.build squeeze page and directly sell video seminar and put it on Clickbank and maybe other affiliate or CPA companies?

5. build a membership page?



That's for now. I would appreciate that you stick to the topics and comment with your own experiences from you online business.

Thank you for good debate and see you later.


Cheers