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AdMob and Text Ads: What Am I Missing?

by allinternet123
8 replies
Seems to me that using AdMob (by Google) to set up a PPC campaign to send unsolicited ads to mobile phones could get you into some trouble...especially since people have to pay to get their messages. You just can't send people unsolicited text ads, can you. Don't they have to opt in?

Yet, Mobile Marketing products and Google seem to think it's not a problem. What am I missing?

Anybody have any insights on this issue?
Thanks,
Tom

P.S. Found this on a mobile marketing site:
http://www.mobilemarketer.com/cms/ne...vacy/9188.html
#admob #ads #missing #text
  • Profile picture of the author myob
    Yeah, duh. It's part of the CAN SPAM Act. Unsolicited text advertising has been specifically banned since 2005.

    CAN-SPAM
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    • Profile picture of the author thegabrieljibril
      Banned
      [DELETED]
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      • Profile picture of the author myob
        Originally Posted by thegabrieljibril View Post

        so can we say google is spamming?
        Have you ever used Google? So sue them.
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    • Profile picture of the author allinternet123
      Thanks for the link, myob. It's interesting that the products I've looked at don't say how to get permission (opt-in) before sending text ads. From that Can-Spam page:

      Express Prior Authorization
      Under the FCC’s rules, commercial e-mail messages may only be sent to your wireless device via the Internet if you have provided your “express prior authorization.” Commercial e-mail senders may request that you provide this authorization orally or in writing (e-mail or letter). They must tell you the name of the entity that will be sending the messages and, if different, the name of the entity advertising products or services. All commercial e-mail messages sent to you after you’ve given your authorization must allow you to revoke your authorization, or “opt out” of receiving future messages. You must be allowed to opt out the same way you “opted in,” including by dialing a short code. Senders have 10 days to honor requests to opt out.


      Still don't understand how the Google platform can do it. ?
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  • Profile picture of the author Buford Mobley
    In Admob, your text ads are shown on mobile websites, in mobile apps and games, etc, where customers click on them. It's exactly like adwords. You aren't sending ads directly to individual mobile phones.
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    • Profile picture of the author allinternet123
      Originally Posted by Netbiznewbie View Post

      In Admob, your text ads are shown on mobile websites, in mobile apps and games, etc, where customers click on them. It's exactly like adwords. You aren't sending ads directly to individual mobile phones.
      Ah...the light dawns! So it's like the AdWords Content Network which only shows on publishers' websites.
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      • Profile picture of the author Buford Mobley
        Yessir! They will also display in mobile apps.
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        • Profile picture of the author allinternet123
          Thanks for the insight, Buford. Does your course cover marketing to offline local businesses? I'm just wondering how Admob would display campaigns for those...apps/games but geotargeted?
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          • Profile picture of the author Buford Mobley
            No,it focuses on making your own online business mobile compatible. However, there is a module that covers the major mobile ad platforms like Admob, Mojiva, Inmobi, Jumptap, etc.
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