Some Send Me Christmas Cards, Others Call Me Obnoxious...a Day in The Life of an Email Marketer
and energy into list building and email marketing, one
thing has become more apparent in my internet marketing
ventures...
...if you don't have thick skin and a positive mindset, you
can fall off the tightrope pretty quickly in this game.
I think this is even more the case when you are dealing
within a market where there is any amount of desperation,
passion and emotion (which many of us are).
As I build my list daily the dynamics change more and more,
and it becomes less about simple maths and more about
being able to remain focused, driven and thick skinned
when dealing with "Potential" customers and lifelong
subscribers, but here's the point I am eluding to:
If you're going to build lifelong relationships with
people that are typically on your list (or follow you
in some way other than through email) then you sure as
hell need to consider something...
...you are far better off showing your TRUE self and
having your own opinion, personality and beliefs,
as opposed to trying the be the "fence sitter" who
is all things to all people and wouldn't dream of saying
what's really on their mind in fear of someone opposing
their opinions (and heaven forbid, un-subscribing from
your list)
Mr/Mrs Nice will win some people over, but ultimately
you will do far better to blaze a trail and take with you
the people who stand by your opinions and dreams,
whilst leaving those who oppose you far behind in your
wake.
It is far better to be respected by your enemies than
ignored by your customers. Find a balance, but don't
sit on the fence...because you'll always piss someone
off inadvertently no matter what...and it makes not
one ounce of difference whether you are the heir to
the throne or you're doing it all to save a starving
child in a 3rd world country...
...people will object by their very nature, deal with
it and move on.
But what we find is that every single objection is
a mini blow to our own egos...we deep down think to
ourselves "but I'm just trying to help, I wasn't rude and
I delivered on my promise..."
Forget about it. The law of averages will dictate that
1,2,3,4,5% or more of the people you come into contact
with you will not like you, your product or anything else
about you.
That is why a thick skin, clear focus and a deeply
embedded drive is the only way to shrug off the people
who have no reason to remain associated with you as
prospects/customers/partners and save your energy for
the other 95% who hang on your every word.
In less than 3 weeks of building one list, I have had
people scorn at me, tell me I am a nuisance for sending
emails...I have had up to 5% un-subscribe after 1,2,3 or
more emails spaced over a week that don't push a single
product and simply help with 100% free advice...
...I've even had one guy call me obnoxious in my manner
and the way I write.
But once I remove that 5% from wasting precious server
space over at Aweber (and keeping my costs down as a
result), I am able to focus my positive time, energy and
efforts on the 95% who have:
# Thanked me from the bottom of their hearts
# Told their friends about me
# Shared their personal life stories with me
# Given me unsolicited testimonials (for a FREE report)
# Told me that I am a wonderful person
# Told me they will do anything for me
# Shown an interest in MY personal life
# ...and the most touching yet, which happened just
today, was a young lady who sent me a Christmas card
and it said "To Nick (the guy who helped me with my problems...)
have a wonderful Christmas and New Year..."
You know what's really exciting about this? ALL of this is from
simply sending out a FREE REPORT.
Now THAT is what I got into this game for, and I've not even
made my money back from this list yet...
...but do you think I will? I dunno, perhaps...;-)
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