How a "hot blonde" made me realize my UGLY website works...
Most of us who are successful with direct marketing, understand that basic and ugly websites usually work a lot better.
However, that doesnt stop your friends and family (and coworkers) from endlessly telling you stuff like "I would never trust that site" or "No one will buy anything on that ugly site".
The amount of crap you get from friends and family when you have an ugly site is pretty overwhelming. I used to be a bit concerned about this, until a "hot blonde" I was talking to at the bar the other night made me realize I was actually right along...
Here's the story...
Last weekend, I'm out with a few of my friends, and I decided to wear a new necklace that I just got. It has a bunch of keys on it, and I wore it over a black v-neck tshirt, so it kind of stood out.
I got the typical "ribbings" from my guy friends that I'm sure most guys are used to getting. Stuff like "nice necklace h*mo" and crap like that...
(Note if you're a girl reading this, they aren't being mean. Guys give their friends **** like this all the time... It's how we bond)
Anyways, later that night I was talking to a few girls I met at the bar, and within 2 minutes of talking to them they were playing with my necklace, being flirty and each one of them complimented me on it...
I started laughing when this happened, and turned to the good looking blonde girl and said "I find it funny you like my necklace, and all my buddies are giving me **** for it"
She immediately smiled and replied "Well you're not trying to take them home, so why do you care what they think?"
Her bluntness quickly threw me for a loop - but after thinking about it I realized she was dead on.
And not only was she dead on about the necklace, but the whole point of the story applies to your website and your marketing as well...
People are always going to tell you that they don't like something on your site, or that your marketing is too hypey... Well guess what? If you're not trying to sell to them, then who cares?
Even if the person complaining to you actually is in your target market, always remember that your own split tests and your own sales stats are all that matter.
Just like how I had 3 girls flirting with me and playing with my necklace - the main thing to remember is the results don't lie!
And that's the only thing we care about in direct marketing is results...I would rather have an ugly site pulling half a million a year than a pretty site that makes my family happy but only makes $200k...
Hell, you can take some of the extra $300k and send your family on a vacation if you want to make 'em happy....
- Justin
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Dan also writes content for hire, but you can't afford him anyway.
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