Opinions About My First Squeeze Page Please

15 replies
Hello Warriors,
I have just completed my first squeeze page and would like you to give me your honest opinions on it. Please don't hold back and any kind of input is greatly appreciated. Thanks.

Here is the address; Basic Kitchen Knife Skills And Vegetable Cuts
#opinions #page #squeeze
  • Profile picture of the author WillR
    The biggest problems I see:

    1) Get rid of the red background. It makes it very hard for people to concentrate on the main content of the page. Either change it to a white background or use a very light grey/blue color.

    2) The optin form is way too far down the page. It is ok to have an optin form at the bottom of the page but a good squeeze page will always have one above the fold (the section which displays without someone scrolling down). People should be able to optin without having to do any scrolling.

    3) If I was looking to improve my knife skills then "17 Easy Steps" no longer sounds easy to me. That just sounds like hard work and not something I would sign up for.

    4) You need some more white space either side of the main headline so it stands out a lot more. The headline doesn't stand out at the moment because it is too similar to the color of the background of the page. The headline needs to stick out like a sore thumb - at the moment it does not.

    5) I would test different text on the optin form button. The words 'Sign Up' have financial/commitment connotations to a lot of people. Something like 'Free Instant Access' would probably work better.
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  • Profile picture of the author vinug
    Originally Posted by chayati View Post

    Hello Warriors,
    I have just completed my first squeeze page and would like you to give me your honest opinions on it. Please don't hold back and any kind of input is greatly appreciated. Thanks.

    Here is the address; Basic Kitchen Knife Skills And Vegetable Cuts
    Background color is distracting.Use some light color or an image as background.

    Also the width can be increased a bit.
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  • Profile picture of the author daddykool
    Good 1st attempt....

    How about increasing the padding on the frame where your main text is, so it is not "squashed" against the border.

    Get rid of RED, try pastel green, orange or a "kitchen" color

    Make the whole page "laptop width" narrow sales pages are too "1980's" make the actual site "almost" fit on the page in one go, with a "under the fold" read more part lower down

    Other than that well done!
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    • Profile picture of the author Emilyp
      I suggest including some bullet points on what you offer your subscribers. Many of your visitors will not read the majority of the content so bullet points will allow them to quickly glance over what you offer.

      Make sure to change red button in the opt in form. Red represents "caution" so
      you certainly don't want that. Traditionally those buttons are green.
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  • Profile picture of the author UMS
    You obviously made changes based on the suggestions here, so it's looking pretty good now.

    My only comment is that the optin form could be more prominent.
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  • Profile picture of the author Nickolie0990
    Really you should let the market tell you what THEY want, all advice here will be just that advice with NO DATA to back it up. The answer is to split-test the results and the the market tell you what they want.

    Mark
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  • Profile picture of the author pbrite
    a few grammar issues for me, since I'm very new to the IM thing:
    "beginners video" should have an apostrophe (beginner's)
    the sentence with "a trick or two" should end with a "?" versus a "." since it is a question.
    The "Chef Mark Sandoval's" isn't completely bolded- the "'s" is still unbolded.
    If you are going to capitalize "Sharpen and Hone", you should also capitalize "handle" and "maintain". I would recommend not capitalizing any of them
    "such as" should be followed with a colon and not a semi-colon, since it is introducing a series
    "Your free gift includes!!!" sounds like a phrase versus the lead-in intent
    And I can't read the title of your e-book b/c of the picture resolution, although the veggies look yummy
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  • Profile picture of the author WillR
    Wow, I see you have already made a lot of the improvements that were recommended. It's looking much better now. Good on you for getting stuff down. Don't forget to at least test two variations of the same page at a time. Maybe test two different headlines to start with.
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    • Profile picture of the author chayati
      Hello everyone,
      I sincerely thank you all for the valuable advice you have given me. Although I have signed up to this forum in 2008, I have just started becoming serious lately. Thank you again.
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      • Profile picture of the author WillR
        Originally Posted by chayati View Post

        Hello everyone,
        I sincerely thank you all for the valuable advice you have given me. Although I have signed up to this forum in 2008, I have just started becoming serious lately. Thank you again.
        I'd be interested if the recommendations everyone made here have actually made a difference to the page. Were you and are you tracking the conversions? I love split testing and seeing the difference a few small changes can make.

        Let us know how it all goes.
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  • Profile picture of the author NicoleBeckett
    Design-wise, I think it looks good. I like that you have the opt-in box on the top right. That way, people see your headline first, and then they see the box - so it's easy for them to sign up if they want to. (Nothing is more annoying that trying to figure out where/how you're supposed to sign up for something)

    Content-wise, I found a few (albeit minor) things. Overall, it could flow a little bit better. I would change the top headline from "Who else wants to know how to improve their basic kitchen knife skills quickly and easily?" to "Do you want to know how to improve your basic kitchen knife skills quickly and easily?" That way, the reader feels like you're talking directly to them, instead of a big group. If you make that change, then you don't need the part under it that says "If this is you, then".


    Also, there are a couple of grammar mistakes (beginner's video series where it should be beginners' video series. After all, I'm assuming you want more than one beginner to sign up! ) There are also a few missing commas here and there. Again, nothing too major, but I'm sure you want it to be perfect.

    Looks interesting, though. Hope it works out for you!
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  • Profile picture of the author AdwordsMogul
    Chances are the answer to your headline is "Nobody!"

    Here is why.

    The first question in your copy is "Are you new to cooking?"

    This implies beginners are your target market.

    This also means the last thing they are worried about is kitchen knife skills.

    They probably don't know the importance of knife skills.

    Your headline has to speak to what they desire.

    It's very likely they want some sort of validation from other people.

    Possibly to show off, maybe to win someone's heart...

    You have to find that out.

    Until you zero in on what your market wants you will struggle to get positive results consistently.

    P.S. If you insist on knife skills, then maybe your audience is slightly more advanced.
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