Article Marketing Question

34 replies
Is there are difference between Article Marketing and PLR Marketing? If so could someone explain it to me and whether one is more lucrative than the other? Thanks
#article #marketing #question
  • Profile picture of the author Helps Here
    article marketing is usually where you write an article and post in on many article directories, PLR means those are the same as other PLR articles, duplicates.
    Signature
    You can do it!!
    my new site is here!
    {{ DiscussionBoard.errors[3908707].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Helps Here View Post

      article marketing is usually where you write an article and post in on many article directories
      Sorry, but it really isn't: some of the most successful article marketers here are not using article directories at all. You're thinking of "article directory marketing", which is just one small (and increasingly poor) method of doing article marketing. There are other ways of doing article marketing, by getting high-quality articles in front of well-targeted traffic. This can be done in various ways (for example, by syndication through targeted ezines, or by syndication to authority sites in the niche, or a combination of these. No article directories necessarily involved at all).
      {{ DiscussionBoard.errors[3909008].message }}
      • Profile picture of the author waterburn
        Hey Alexa, I know you use ezine articles - I always thought it is an article directory. I bet this could be confusing for people - if it's not an article directory, what should we call it then? Article Syndication Website? Hard to tell these things apart, sometimes.

        Originally Posted by Alexa Smith View Post

        Sorry, but it really isn't: some of the most successful article marketers here are not using article directories at all. You're thinking of "article directory marketing", which is just one small (and increasingly poor) method of doing article marketing. There are other ways of doing article marketing, by getting high-quality articles in front of well-targeted traffic. This can be done in various ways (for example, by syndication through targeted ezines, or by syndication to authority sites in the niche, or a combination of these. No article directories necessarily involved at all).
        {{ DiscussionBoard.errors[3909073].message }}
        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by waterburn View Post

          Hey Alexa, I know you use ezine articles - I always thought it is an article directory.
          It's definitely an article directory.

          I didn't say that I don't use article directories at all - I said that some people aren't using them. I do use EZA myself, but after everything else I do with my articles, just to try to get additional passive syndication from it (because it's free, after all - and I do actually get some extra syndication that way, when other webmasters re-publish some of my articles to their niche sites). I'm not using them for their traffic, and certainly not for their non-context-relevant PR-0 backlinks.
          {{ DiscussionBoard.errors[3909089].message }}
      • Profile picture of the author Alexa Smith
        Banned
        [DELETED]
        {{ DiscussionBoard.errors[3909362].message }}
  • Profile picture of the author Miroslav Chodak
    Article marketing is when you distribute content to other web sites, either article directories or not.

    PLR marketing is basically using PLR content either in your article marketing campaigns, or to post content to your own site(s). Because you can modify your PLR articles, it makes sense to rewrite them to make them unique. Rewriting is usually cheaper/faster to do than writing unique content from scratch.
    {{ DiscussionBoard.errors[3908767].message }}
  • Profile picture of the author Ephrils
    Article marketing generally means writing articles, or buying them, which will be new and unique works and sending them to article directories for traffic and backlinks.

    I've been finding other uses for my articles lately. Not really comfortable anymore giving my work to other websites for their own benefit and content, or as PLR, which has really lost any value lately it seems. So, more for me I guess.
    Signature

    Two Signature lines for rent.

    {{ DiscussionBoard.errors[3909065].message }}
  • Profile picture of the author Fazal Mayar
    article marketing has a lot of benefits but i prefer viewing it as an traffic generation and exposure method.
    Signature

    Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

    {{ DiscussionBoard.errors[3909158].message }}
    • Profile picture of the author neojr
      Hi Alexa,

      I'm curious about what you do with your articles, as you said: "after everything else I do with my articles".

      Maybe I could learn from you. Would you mind telling me what you do with your articles?

      Thank you so much!

      Neo
      {{ DiscussionBoard.errors[3909330].message }}
      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by neojr View Post

        Would you mind telling me what you do with your articles?
        Hi Neo,

        I start by publishing them on my own sites and getting them indexed there.

        After that, I send them by email to networks of publishers who'll syndicate them. These people include webmasters (of relevant niche sites) and some ezine/newsletter publishers. It's all about getting high quality content in front of well targeted traffic. Many of these are people I've found because they've previously syndicated one or more of my articles from EZA. That puts me in touch with them. The reality is that if they "want content" they might want more, so I follow them up assiduously for all the reasons and in the way explained in this post (the whole thread's worth reading - it's only short).

        Then the last thing I do is to submit them to EZA (and often to one other directory, too), so that they'll be in EZA's depository of online content freely available for others' websites/ezines ... just because I've already done all the work, and the more I have sitting there, the more I can get syndicated from there.

        Originally Posted by myob View Post

        As a purveyor of exclusivity and manifestly products of majestic eminence, my articles exhibit characteristics and attributes reflective of such products.
        You took the words right out of my mouth.
        {{ DiscussionBoard.errors[3909424].message }}
        • Profile picture of the author neojr
          Thank you Alexa!!

          I'll try to follow your example.

          Neo
          {{ DiscussionBoard.errors[3909502].message }}
        • Profile picture of the author DireStraits
          Terry,

          Originally Posted by Terry Gorry View Post

          Why don't you just put a sign on your site along the lines of telling visitors that they are free to copy and paste all of the content from your site provided they link back to your site?
          Because articles submitted to directories may have minor modifications/additions - namely (and especially) a resource-box, etc. Articles on your own site won't have that resource-box, because they don't need it. Without syndicated copies of one's articles bearing a resource-box (especially one worded exactly as you intended it), you could never expect to receive any traffic from those syndicated copies.

          Originally Posted by Terry Gorry View Post

          This will save the hassle of submitting to article directories and chasing down webmasters to see will they publish your stuff.
          Prospective customers might see those articles on your own sites, but other webmasters/ezine-compilers probably won't. Why/how would they? They go to EZA and other directories to source their content, where they expect all content to be freely available to them for republication ... they don't just sporadically visit others' sites on the off-chance that their content is going to be generously licensed for syndication. The content on most sites isn't - it's protected by copyright - so what'd be the odds of them ever finding any that way? Talk about looking for a needle in a haystack.

          Originally Posted by Terry Gorry View Post

          Big time saver and same net effect-your content all over the net.
          More like a big time-waster.

          Originally Posted by Terry Gorry View Post

          But I expected you to explain how the version on her site could possibly rank well.

          The strategy of submitting the content from your site to article directories, even after being indexed on your own site first, is an appalling one.

          The reason is because you have no control over how Google ranks that content in their results.
          The articles on your own site rank well because you build backlinks to your own site, rather than someone else's.

          It's rare for syndicated copies of articles to outrank the original, providing proper SEO has been carried out at their original source.


          Originally Posted by Terry Gorry View Post

          3 online business owners (note not "successful article marketers on the WF") who are making significant amounts of money online with whom I am in irregular contact agree with me that the strategy you have consistently advised in the WF is mistaken (to put it mildly).
          So what?

          Many other successful marketers engage successfully and profitably in syndication, too.

          Don't like syndication, can't make it work or can't be bothered to write good content? Too bad.

          Just because you're insecure from your apparent inability to make a success of it, it doesn't mean you have to put forth a series of ludicrous, nonsensical arguments to try to discredit it.

          Originally Posted by Terry Gorry View Post

          But I can prove the folly of your strategy and the success of an alternative with screen shots etc.
          You cannot prove anything of the sort, Terry. You might be able to prove that you're having success with other things, but you cannot prove that others can't/don't/won't have success with article syndication, however much your insecurities and flawed conclusions drive your attempts to do so.

          Originally Posted by Terry Gorry View Post

          Can you stand up the strategy you have consistently canvassed here on the WF with even a shred of evidence of it's success?
          You mean "I demand and am entitled to see inside your business, and I will continue my nagging and attempts to discredit you until you make it happen"?

          Originally Posted by Terry Gorry View Post

          If you can't you are making a mistake(to put it mildly) in constantly advising newbies to submit their content to Ezine articles etc. after indexing on their own site.
          Yes, I suppose people successful with article syndication are just spewing lies for their own enjoyment. Because they enjoy being the targets of your ongoing slanderous attacks day after day. :rolleyes:

          Also, Terry ... what would you say to the even greater number of people who pop up in these "Article Marketing Is Dead" threads? You use one lady's problems as justification for your argument against syndication, yet you conveniently overlook the fact that those trying and failing with article directory marketing seem to outnumber them by a huge majority, and continue to support that regardless?
          {{ DiscussionBoard.errors[3910060].message }}
        • Profile picture of the author Alexa Smith
          Banned
          Hi Terry,

          I'm slightly surprised to see you having a "third go", after the deletion of both your two earlier posts from this thread, but there it is.

          I do appreciate that it seems terribly important to you to try to dispute the long-standing, successful article marketing experiences of Paul Uhl, Bill Platt, Barry Unruh, John McCabe, Richard Van, DireStraights, Allen Graves, myself, and so many others here who have abandoned article directory marketing in favour of article marketing, and have become so successful by syndicating our articles instead. This doesn't, however, change the reality.

          Originally Posted by Terry Gorry View Post

          Why don't you just put a sign on your site along the lines of telling visitors that they are free to copy and paste all of the content from your site provided they link back to your site?
          For two main reasons, Terry:-

          (i) My websites aren't where potential syndicators look for content. That purpose is served by article directories. That's what they were set up for, and why they exist;

          (ii) It isn't true, anyway: I have other content on my sites which people are not welcome to reproduce.

          I hope that's all ok with you.

          Originally Posted by Terry Gorry View Post

          This will save the hassle of submitting to article directories and chasing down webmasters to see will they publish your stuff.
          What you call "chasing down webmasters" I call building relationships with syndicators of my work, Terry, because that's how I and many others here have built our businesses and how we make a living, in many cases after failing at article directory marketing for all the usual reasons so many don't achieve success with it.

          Originally Posted by Terry Gorry View Post

          You have consistently advised people to submit their content to Ezine once they have indexed it first on their own site.
          As have a huge number of other professional article marketers here, Terry. Including the ones who taught me and through whose help I became successful myself. You can see what many of them have to say on the subject in this fine thread.

          There's even a post there which gives (as I remember) 25 reasons for doing things that way round, and it's certainly been an enormous boost to the SEO of all my own niche sites.

          Originally Posted by Terry Gorry View Post

          But this is as useful as a lighthouse in a bog.
          To you, perhaps.

          Others here have great and increasing success with it, apparently.

          They're posting every day, in many threads.

          In the last couple of days alone, there've been two or three posts from people who've recently switched to this model of article marketing and are just reaping their initial rewards from it. Nothing unusual there.

          Originally Posted by Terry Gorry View Post

          I know that you will disagree with my view.
          Well, I certainly seem to be in some pretty illustrious and successful company there.

          Originally Posted by Terry Gorry View Post

          they are wasting their time researching and writing good content for their own websites and then having it duplicated all over the net like a virus as happened the lady in the thread above who found 2000 copies all over the place.
          And meanwhile, I won't buy a new car, just in case someone steals it. Obviously motoring is an unproven and unsuccessful form of transport which never got anyone from A to B. :rolleyes:

          One doesn't have to have Einstein's reasoning powers, nor to have an electron microscope, to deduce from many threads here that most people who fail at "article marketing" tend to fail in more or less the same way, and it's a way broadly characterised by ...

          (i) depending on article directories for traffic and backlinks;
          (ii) using "spinning" and/or "mass-submission" software;
          (iii) using a "rinse and repeat" model of "article directory marketing";
          (iv) writing/submitting large numbers of shorter articles which are sometimes "salesy" in tone and have a prominent "call to action" in the resource box.

          In fact, you can be almost certain, every single time you see one of the ever-increasing plethora of threads we regularly have appearing here with titles like "Article Marketing Doesn't Work Any More" or "I'm Not Sure About Article Marketing Any More", that the person starting it off has been doing at least three of the four things mentioned above. This is simply factual and irrefutable.

          If you'll excuse me, I won't dignify your other "questions" with replies.
          {{ DiscussionBoard.errors[3910129].message }}
          • Profile picture of the author Lea Karana
            Thanks Alexa

            I get what you say about not relying on article directories because I know the results will leave you want to quit IM

            I don't want to fail at this, I don't want to quit, but I need guidance

            I don't think that IM is hard, I just think it confusing

            So let me see if I got this right...

            I write a long article 1000 words or so, of course a good informative article, (after posting it and getting it indexed on my site) post it in ezine and then publisher will find the article and use it for their blog? And once I see that its there by searching for it of course I can contact them and offer them more?

            Can people just copy and paste my article from ezine without my permission?

            Can I find those context -relevant to my niche sites/blogs myself? (with no commercial motivations) if so how? you mentioned with blog searching, so just put keywords+blog in the search engine and that should do it? see if the PR of the site is high.

            also for sending articles directly to ezine publisher and them sending your articles to their subscribers, how do you benefit? do they send articles to their subscribes with all the links? and the resource box?

            BTW who are those ezine publishers, are they the authors at ezine?

            But then now people are disagreeing with this method and think that people will just steal your content and put it on their site, obviously with their affiliate link


            Lea
            {{ DiscussionBoard.errors[3910156].message }}
            • Profile picture of the author Marvin Johnston
              Originally Posted by Lea Karana View Post

              I write a long article 1000 words or so, of course a good informative article, (after posting it and getting it indexed on my site) post it in ezine and then publisher will find the article and use it for their blog? And once I see that its there by searching for it of course I can contact them and offer them more?

              Can people just copy and paste my article from ezine without my permission?
              By posting to ezine articles (or any other article directory), you are giving your permission for other people to use your articles PROVIDING they keep your resource box intact.

              And yes, you can offer content directly to other sites who want more of your content.

              Another way of finding out who is using your articles is to just set up an alert on Google Alerts. That way, you will be notified whenever one of your article appears on another site. And then email them and offer more content.

              Alexa is FAR more organized than I am and has frequently posted links to other useful article marketing threads here on the WF. I'm sure she can do that again .

              Marvin

              P.S. The people who steal your content are the ones who use your content but remove your resource box.
              {{ DiscussionBoard.errors[3910310].message }}
  • Profile picture of the author ehsan6sha
    Article marketing is a more effective way and you can easily do it using SENuke X and TheBestSpinner
    {{ DiscussionBoard.errors[3909418].message }}
  • Profile picture of the author tmo
    They both pretty much the same unless you write your own article. Private Label Right you can use them whatever you like with it. You don't wanna put the same article in the the article directories, which they are not Google friendly and probable got banned. However you can twist your plr a bit before submit it.
    Good luck
    {{ DiscussionBoard.errors[3909582].message }}
  • Profile picture of the author DireStraits
    [DELETED]
    {{ DiscussionBoard.errors[3909585].message }}
    • Profile picture of the author myob
      [DELETED]
      {{ DiscussionBoard.errors[3909661].message }}
    • Profile picture of the author myob
      [DELETED]
      {{ DiscussionBoard.errors[3909726].message }}
      • Profile picture of the author Lea Karana
        Is anyone here besides me kind of confused :confused:
        At times like these i wish i had a mentor



        Maybe it will just get better overtime.
        {{ DiscussionBoard.errors[3909735].message }}
        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Lea Karana View Post

          Is anyone here besides me kind of confused :confused:
          At times like these i wish i had a mentor
          I hear you, Lea: I really do.

          I was confused for months when I started. And I made many mistakes. I was trying to use article directories for their own traffic, and for backlinks.

          I knew my writing was probably ok, and I just couldn't understand why I wasn't making a living from it, at all.

          Possibly this little thread will be simplifying rather than more confusing? And possibly the five questions asked and answered in this post.
          {{ DiscussionBoard.errors[3909781].message }}
  • Profile picture of the author musicaltouch
    I agree - post your articles on your site first. you want the articles indexed at your site before they are indexed any where else.
    This will ensure with all things being equal the oldest document is sometimes trusted the most and therefore served up first. But all things must be equal.
    {{ DiscussionBoard.errors[3910082].message }}
  • Profile picture of the author Lea Karana
    There is certainly a lot of different ways to do this,

    how does directory of ezine play a part in all of this?

    how do i find those blogs that are interested in articles but are ok with my having my affiliate link there?



    Lea
    {{ DiscussionBoard.errors[3910389].message }}
    • Profile picture of the author myob
      Originally Posted by Lea Karana View Post

      There is certainly a lot of different ways to do this,

      how does directory of ezine play a part in all of this?

      how do i find those blogs that are interested in articles but are ok with my having my affiliate link there?



      Lea
      Some of the tools I use for self-syndication are the Directory of Ezines (directoryofezines.com), Google (to search for niche websites/blogs), Writers' Market (for offline trade journals and magazines), newspapers.com, and even magazines at the newstand that fit my niches. Articles are mass distributed through RSS feeds, autoresponders, fax, and sometimes by postal mail.

      Perhaps the easiest way to self-syndicate, IMO, is to use the Directory of Ezines. It is an online directory of ezine publishers organized by niche, and includes publisher contact information, number of subscribers, demographics, ad rates (I also do advertising), and whether or not these ezines accept articles. Most of them do, and are hungry for relevant content for their subscribers.

      If you can provide quality content on a consistent basis to relevant, targeted outlets, you have an "implied endorsement" from these publications, which effectively positions yourself in an authoritative status; beating out the competition in even the most hotly competitive markets.
      {{ DiscussionBoard.errors[3910503].message }}
      • Profile picture of the author Lea Karana
        Originally Posted by myob View Post

        Some of the tools I use for self-syndication are the Directory of Ezines (directoryofezines.com), Google (to search for niche websites/blogs), Writers' Market (for offline trade journals and magazines), newspapers.com, and even magazines at the newstand that fit my niche. Articles are mass distributed through RSS feeds, autoresponders, fax, and sometimes by postal mail.

        Perhaps the easiest way to self-syndicate, IMO, is to use the Directory of Ezines. It is an online directory of ezine publishers organized by niche, and includes publisher contact information, number of subscribers, demographics, ad rates (I also do advertising), and whether or not these ezines accept articles. Most of them do, and are hungry for relevant content for their subscribers.

        If you can provide quality content on a consistent basis to relevant, targeted outlets, you have an "implied endorsement" from these publications, which can effectively position you in high status as being authoritative, and beat out the competition in even the most hotly competitive markets.
        Thanks myob
        But why would a marketer with a list of subscribers be interested in my
        article with my affiliate link rather than their affiliate link or website?
        {{ DiscussionBoard.errors[3910768].message }}
        • Profile picture of the author myob
          Originally Posted by Lea Karana View Post

          Thanks myob
          But why would a marketer with a list of subscribers be interested in my
          article with my affiliate link rather than their affiliate link or website?
          First of all, be clear, you are submitting your articles to publishers/blogs/websites. Agreed, however, there is a chance that for example an ezine publisher could also be an affiliate of the same program you are promoting, but I have not seen this to be significant nor personally experienced such conflict of interest.

          The reason publishers accept articles is to provide relevant content to their readers. Just as it is a common practice for newspapers and magazines to accept articles from freelance writers, the same principle applies online. The trade off is both the writer and publisher mutually benefit.

          You, as a writer get the benefit of promoting your resource box at the end of the article, and the publisher benefits by having relevant content for their audience. The secret in the sauce is don't submit your articles to your direct competitors.
          {{ DiscussionBoard.errors[3910824].message }}
          • Profile picture of the author Lea Karana
            Thank you
            I guess you can never really learn it all the through just by reading posts,
            you have to go out and put the information to use and learn from your mistakes.




            Lea
            {{ DiscussionBoard.errors[3910863].message }}
  • Profile picture of the author BlogBoom
    Originally Posted by Susanna Dodd View Post

    Is there are difference between Article Marketing and PLR Marketing? If so could someone explain it to me and whether one is more lucrative than the other? Thanks
    PLR is a tool for article marketing and can be quite effective when done right.

    You can also repurpose PDF's for articles, compile articles into reports, convert articles into videos, etc.
    {{ DiscussionBoard.errors[3910474].message }}
  • Profile picture of the author Paul Myers
    Is this the best way to do it? Doesn't matter. Works for me!
    Yaaay!

    It's about time someone said that.


    Paul
    Signature
    .
    Stop by Paul's Pub - my little hangout on Facebook.

    {{ DiscussionBoard.errors[3910635].message }}
  • Profile picture of the author drmani
    Originally Posted by Susanna Dodd View Post

    Is there are difference between Article Marketing and PLR Marketing? If so could someone explain it to me and whether one is more lucrative than the other? Thanks
    "Article marketing" is the use of articles for marketing.

    "PLR marketing" is the use of PLR content for marketing.

    Both overlap in MANY ways - and are distinct in some.

    Broadly speaking, article marketing may include:

    * writing and submitting articles to various directories
    * having articles syndicated widely across many blogs and sites
    * guest blogging (posting your content on select blogs)
    * hosted marketing pages (where you create custom articles for
    authority websites in your niche)

    Other ways to practice article marketing are:

    * 'autoresponder swaps' (where you exchange articles that are
    inserted into partners' email follow-up sequences),

    * 'thank you page swaps' (where your article goes on a partner's
    post-purchase or post opt-in page, and their's goes on yours),

    * inclusion in other newsletters as content,

    * inclusion in other ebooks as an expert chapter or contribution,

    * inclusion as an insert in someone else's product that ships
    to their customers

    ... and there are more ways to use articles in your marketing

    If you look closely, you'll see how ALL of these methods can
    use PLR content also - often with some modification or editing
    of the PLR content.

    That's how there's a lot of overlap between the terms.

    Hope this helps

    All success
    Dr.Mani
    {{ DiscussionBoard.errors[3910809].message }}
  • Profile picture of the author drmani
    Originally Posted by cosmokid View Post

    I don't like to post anything at external article directories that is also posted on my own sites. I don't like the dilution of authority/uniqueness that comes from having the same article posted at my "prime" sites and those secondary sites.

    I've just a minor quibble with this part, Jen.
    Do you aggressively go after content scrapers
    and auto-blog publishers who may republish your
    content - REGARDLESS of where you publish it?

    If not, then the chance of your content getting
    ripped off exists EVEN IF you only keep it on
    your own resources... and yes, at times, the
    scraper site may even outrank original source
    on SERPs.

    Personally, I've followed the philosophy of "any
    exposure is good exposure" for my content - and
    as I can anyway churn out more, quicker, than
    anyone can steal and re-purpose effectively, I'm
    still ahead of the game

    Is this the best way to do it? Doesn't matter. Works for me!
    Love this. Follow it myself.

    All success
    Dr.Mani
    {{ DiscussionBoard.errors[3910859].message }}

Trending Topics