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article marketing

by kajol shafiq
8 replies
Hi, a big hello to everyone in the Warrior Forum because this is my first post here though I have been visiting this Forum for the last couple of months. I am into article marketing and I just would like to know from the senior pros as to what steps I should follow to leverage my ezine article so that it can creep up to the first page of Google search. My problem is that the ezine article I write gets displayed for a few days and then suddenly vanishes into oblivion. Please let me know what steps I should follow exactly with every article I write and submit so that I get maximum benefit from it. Presently, I just write the article, ping and forget. I also would like to mention that I am on a tight budget and don't have money to spend on fancy automatic tools.
#article #marketing
  • Profile picture of the author Alexa Smith
    Banned
    Hi Kajol, welcome to the forum.

    Originally Posted by kajol shafiq View Post

    I am into article marketing and I just would like to know from the senior pros as to what steps I should follow to leverage my ezine article so that it can creep up to the first page of Google search.
    Please excuse my answering a question (initially) with questions.

    Why would you want an article in EZA to get to the first page of Google rather than the same article on your own website?

    When a potential customer finds your article by putting one of its keywords into Google as his search-terms, what do you want him to find: the copy of the article on your own site, or the copy in Ezine Articles?

    Whose website do you want to do SEO for, to get it to the top of Google: EZA's website or your own blog/site?

    Even if your site is just a one-page blog, if you do the SEO for that copy, rather than for the EZA copy, you'll get the traffic there. If people go to EZA's site, how many will actually click on the link? (Hint: not so many - you'll lose a lot to EZA's AdSense ads and other distractions).

    In this helpful thread a large group of successful, professional, experienced article marketers explain all their shared reasons for putting their articles on their own sites first, and then putting them in EZA after that.

    It's easy to imagine that you're getting traffic from article directories when in reality what you're doing is sending traffic to article directories (and getting back only a small proportion of it).

    Now the answer to your question: you can get your EZA article to the top of Google by doing off-page SEO for it, just as you'd do off-page SEO for any page of your own blog/site. This means mostly building backlinks to it. EZA will love you for it.

    But building backlinks to article directories is a mistake. It's short-sighted. It's building up someone else's business instead of your own.

    It's explained in much more detail in this post.

    And there are further explanations here, here, here, here, here, and here, if they help.

    Originally Posted by kajol shafiq View Post

    My problem is that the ezine article I write gets displayed for a few days and then suddenly vanishes into oblivion.
    Everybody's problem - not just yours.

    Invest (time/effort, if not money) in your business, not in theirs.

    Articles in EZA carry backlinks only from PR-0 pages on a non-context-relevant site. You need and deserve better. (Don't think about the page rank of EZA's home page, because your articles aren't published on their home page). Why build backlinks aiming to increase the SERP's position of their PR-0 page when you can build them to your own little PR-0 blog instead? You can do it, though, for the EZA copy: it's just not a good idea at all, by comparison.

    I hope (and think) that reading the threads linked to above will help you a lot, here.
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  • Profile picture of the author Lee Murray
    Alexa, I've really been enjoying your refreshing points of view. For the past three years I've been doing "article directory marketing," completely unaware that there was another way.

    I'm still trying to put the pieces of the syndication puzzle together, and I will most assuredly check out the links you provided above. I assume it's not just as simple as posting original content on your site, getting yourself indexed, and then distributing the same content to the directories... there's more to it, right?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Lee Murray View Post

      I assume it's not just as simple as posting original content on your site, getting yourself indexed, and then distributing the same content to the directories... there's more to it, right?
      Right. :p

      You can actually do article marketing without using article directories at all. Personally, I still use EZA because it's where webmasters often go to look for content to syndicate.

      I have a network of people to whom I can send my articles for potential syndication. Some of them are people whom I've originally found because they re-published one of my EZA articles, and (as is often the case) "they'll take more", and they have targeted traffic, and sometimes you even get a high-class, relevant backlink out of them too (though that's less important).

      But you need to look for these people yourself, as well, and not rely only on the ones who look in EZA (though many do).

      There are also huge numbers of ezine publishers looking for content, which is a great way of syndicating your articles. It's all "getting high-quality articles in front of well-targeted traffic". The "Directory of Ezines" is a good place to find these.

      There's stuff about "writing for syndication" here (the whole thread's worth a read).
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      • Profile picture of the author kajol shafiq
        Alexa ,
        I have another question for you. In one of the earlier threads Daniel Molano once said that he uses Angela Edwards' backlinks to get his ezine articles rank high in the google first page. Do you think getting non-relevant high PR backlinks (I presume she doesn't always give relevant backlinks) from outside sources can push up an article to the first page of Google.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by kajol shafiq View Post

          Alexa ,
          I have another question for you. In one of the earlier threads Daniel Molano once said that he uses Angela Edwards' backlinks to get his ezine articles rank high in the google first page. Do you think getting non-relevant high PR backlinks (I presume she doesn't always give relevant backlinks) from outside sources can push up an article to the first page of Google.
          Hi Kajol,

          Having some non-context-relevant, high-PR backlinks in your mixture of backlinks definitely can't do any harm. But overall, relevance is far more important than page-rank (you can see this by looking at the backlinks of many top-Google-ranked sites: quite often lower-PR sites outrank higher-PR sites, but when you look at their backlinks, they're relevant ones).

          I haven't used Angela's backlinks, myself, but have seen many people here saying they benefit from them.

          What it will take you to get your site to the top of Google (and you'll probably want to be in the top 5, not just in the top 10, to get any significant organic traffic) depends on the SEO-quality of the current top 5 sites. You need to assess their SEO and backlinks, to see how easy/difficult it's going to be to compete with them. (If you ever see any sites on the front page with mostly article directory backlinks, those are typically going to be very easy indeed to displace, because those backlinks are close to being "the lowest of the low" in link-juice terms.)
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  • Profile picture of the author makemoneywithben
    Just make sure they are all original content for better results. Any backlinks will help but relevant backlinks help more. I would get a mixture personally.
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