Ready ... Fire ... Aim? Not me.

I know how messy the process of creating value can be.

And so I understand completely when people say, "Don't worry about making mistakes. Just jump in and do it."

I agree. It's the only way to get things done--accept that you're going to screw a lot of stuff up ... be willing to embarrass yourself ... and just jump in and try to figure it out.

BUT....

That's not the whole story. See, what happens is that a lot of IMers take this advice to mean, just get any 'ol crappy thing out there in the marketplace and tweak it as you go.

But get it out there as fast as you can.

Based on my very recent product launch, I'd like to offer a counterpoint.

See, I took far more time than I anticipated (or wanted) getting my product, bonuses, and sales page EXACTLY how I wanted them.

And the whole time I had people saying, "Let it go. It doesn't have to be perfect. Just get it out there!!!!"

But here's the thing. Affiliates are your lifeblood in this game. And if you don't have strong ones out there promoting your stuff, nothing you do matters.

So what happened to me was this. I put my product out there on clickbank and a bunch of small time players started promoting it.

Day 1 sales = 0.
Day 2 sales = 0.

Then came a player. A guy with a HUGE list who'd been around the block a few times.

And as soon as he started promoting, the flood gates opened and my email lit up with sales notifications.

Now here's the thing... if I hadn't worked so hard PRE-LAUNCH to get this stuff right, all that quality traffic would have be wasted...

or maybe I'd never gotten it all. Because no player is going to promote some crap product that looks like someone cranked out in a couple days.

So while I agree that it's important to jump in and get your hands dirty, it's also important to take the time to get something quality out there -- not just your product, but your sales page and copy.

Some say that every day your product is in development, you're leaving money on the table. I say you're leaving money on the table when you put something out there that's substandard.

Set the bar high and come out of the gate strong. You can still tweak things later if you have to. But start with momentum on your side.