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First 2 pages of Google results are ads: bad niche?

by ladywriter
11 replies
I want to start a site for a small group of folks. Looked on Google and ads take up the entire first two pages of results.

Now, people searching for the term probably aren't aware that they're ads since the "Ads" text is practically invisible. And the sites are all junk/scams/spam.

If I started a site I would have very little competition in terms of content and quality, but is it possible to compete with 2 pages of ads? In that case SEO is a waste and it would take much longer to get anywhere right?

Might have to backburner this one :/
#ads #bad #google #niche #pages #results
  • Profile picture of the author Seatbelt99
    I'm curious. What search term? I've NEVER seen even one entire page with just ads. Usually its the top 2 or 3 at most.
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    • Profile picture of the author ladywriter
      Originally Posted by Seatbelt99 View Post

      I'm curious. What search term? I've NEVER seen even one entire page with just ads. Usually its the top 2 or 3 at most.
      It's single parents (not that term though). But now you and rhino have me thinking I might be wrong, which would be great. I looked at the top of page one and saw the little "Ads" text, it's at the top of page 2 as well.

      If they're mixed in as rhino says, there's no problem.

      Wasn't there a time when the ads were in shaded boxes?
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  • Profile picture of the author ZealZeal
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    Generally, that's a good sign of a profitable niche. And I think if all your competitors are doing craps, you can easily outrank them and beat them with a quality work.
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    • Profile picture of the author ladywriter
      Originally Posted by ZealZeal View Post

      Generally, that's a good sign of a profitable niche. And I think if all your competitors are doing craps, you can easily outrank them and beat them with a quality work.
      Even if they're paying for the spot? Proper results only show up after the ads, yes?

      I might be missing something, it's still early here
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      • Profile picture of the author rhinocl
        Google's model has always been to mix organic with paid. Perhaps the organic competitors are so un-optimized that Google won't put them on page one- which could really work out for you.

        No good organic results should displace some of the ads- at least over to the side
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      • Profile picture of the author waken
        Originally Posted by kstark View Post

        Even if they're paying for the spot? Proper results only show up after the ads, yes?

        I might be missing something, it's still early here
        Yes, if there are people targeting the particular keywords. But does that matters coz you said you're doing this for a small group of folks right?

        Originally Posted by kstark View Post

        I want to start a site for a small group of folks. Looked on Google and ads take up the entire first two pages of results.
        Originally Posted by kstark View Post

        Now, people searching for the term probably aren't aware that they're ads since the "Ads" text is practically invisible. And the sites are all junk/scams/spam.
        Are you sure they are that "invisible"? You mean the 2 ads lead to spam sites? Then it's easy to kill them. Just make a report to Google. But that's weird too, coz spam sites can't pass Adwords editorial that easily unless they change their site after the ads approved. But still, they are not going to last..

        Originally Posted by kstark View Post

        If I started a site I would have very little competition in terms of content and quality, but is it possible to compete with 2 pages of ads? In that case SEO is a waste and it would take much longer to get anywhere right?
        What do you mean to compete with them? Organically, you'll win in this case.. but there are also way to push them out from the page with Adwords fairly easily since you mentioned that they are mostly rubbish sites. Just put your site on Adwords targeting the same keywords and play around with the bids and quality score and the 2 sites could be gone or right below you even if they were there.

        Originally Posted by kstark View Post

        Might have to backburner this one :/
        No you won't.. coz we don't even quite understand the whole thing you're talking about. There are many doubts within your question.

        Good luck anyway!
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        • Profile picture of the author ladywriter
          Originally Posted by waken View Post

          But does that matters coz you said you're doing this for a small group of folks right? Are you sure they are that "invisible"?
          Well.....they aren't as large a group as say, Facebook members. That's all I meant.

          Originally Posted by waken View Post

          You mean the 2 ads lead to spam sites?
          It was more than 2 ads, but that was part of my personal confusion--how many ads there actually were, whether organic results would be placed below the ads, etc. I have a better idea now.


          Originally Posted by waken View Post

          Organically, you'll win in this case.. but there are also way to push them out from the page with Adwords fairly easily since you mentioned that they are mostly rubbish sites. Just put your site on Adwords targeting the same keywords and play around with the bids and quality score and the 2 sites could be gone or right below you even if they were there.
          This part of your post was particularly helpful and something I will likely use.

          Thank you for the indepth response, I appreciate it.
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  • Profile picture of the author DrewClement
    Not to be a prude in any way, but I certainly think you are missing or misreading something.

    There are always up to 3 ads at the top in a yellowish shaded background....on all of the pages. This goes for page 1,2,3,4, etc etc etc

    Under them will be organic results with a purely white background.

    I have never ever seen 2 full pages of ads, and I am 99.9% confident this has never happened.

    I can understand that you dont want to "out" the niche, but I would highly suggest you have a second set of eyes take a look or PM the keyword to a friend you trust in order to look.

    Something is off, to say the least
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    • Profile picture of the author ladywriter
      Originally Posted by DrewClement View Post

      Not to be a prude in any way, but I certainly think you are missing or misreading something.

      There are always up to 3 ads at the top in a yellowish shaded background....on all of the pages. This goes for page 1,2,3,4, etc etc etc

      Under them will be organic results with a purely white background.
      Yup, after reading some of the above posts and yours I'm sure I was mistaken--my monitor seems to be off/calibrated wrong. I don't see a shaded background at all, just the word "Ads". I'll have access to another computer tonight and give it a looksee.

      Thanks for trying to clarify things. I remembered ads being shaded in the past but for a while now I've just assumed they did away with that since I haven't seen it for a while (on this computer! Bah!).

      What colossally silly questions, in that case! Should have thought about that a little more, sorry guys!
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      • Profile picture of the author Gaz Cooper
        I have a product #1 in Google but the problem is I'm 8th spot with all the ads both on top of me and down the right hand side.

        Cant say i am making much with so much paid competiton but was suprised to see so many ads above me.

        Gaz Cooper
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