What do you feel, getting many promotional emails from the same person almost every day?

41 replies
Hi there, we know this is not the way to do email marketing, but I just want to ask, maybe a quick survey about:

"What do you think getting lots of promotional emails (maybe in IM niche) from the same people in almost every day?"

Almost everyday means once every 2-3 days, consistently for 3 months. What do you feel if this happens to you?


thx
#day #emails #feel #person #promotional
  • Profile picture of the author allegrity
    One word: Unsubscribed.
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  • Profile picture of the author Ruth P
    It depends. If they're sending me random, new promotions every time then yes I am almost sure I would unsubscribe.

    But if I signed up to be notified of their products and they're promoting them I may be more interested to stay subscribed.
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  • Profile picture of the author profitsforall
    Originally Posted by visimedia View Post

    Hi there, we know this is not the way to do email marketing, but I just want to ask, maybe a quick survey about:

    "What do you think getting lots of promotional emails (maybe in IM niche) from the same people in almost every day?"

    Almost everyday means once every 2-3 days, consistently for 3 months. What do you feel if this happens to you?


    thx
    If a decent proportion of those emails provides value in some way then I am more than happy to receive that frequency of email.

    I've found that most of the time people emailing at that frequency (or higher) provide no value . I am just a statistic to them. I unsubscribe from these lists.

    I have no animosity towards it - I will have signed up/bought a product and had to optin to their list. It's up to them how they choose to run their list. It's up to me to choose to remain or not.
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  • Profile picture of the author Rod Cortez
    It really depends. If I'm still getting value from a certain % of those e-mails, I will stay on board. Though far more often than not, that simply isn't the case and find myself unsubscribing.

    One guy who does it right is Dr. Mercola. Even if you're not into health, nutrition, and fitness it's a great model to emulate. He strikes a great balance between being promotional and giving great content. His great content is always very relevant to what he promotes.

    RoD
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  • Profile picture of the author sbucciarel
    Banned
    It only happens once. I unsubscribe to people who overdo it on sending out promotional emails.
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  • Profile picture of the author LogoNerds
    I prefer no more then once a week. Twice a week is a little to much in my opinion, but that's just what I prefer. If you are sending nothing but promotional garbage week after week...bye bye
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  • Profile picture of the author BloggingPro
    I unsubscribe, and while doing so I am hoping that you have a little comment box for me to tell you why.
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  • Profile picture of the author redrabbitt67
    I always like the e-mails that begin with "my good friend so-and-so" is offering an incredible new system that generates X thousand dollars per month. This guy has so many friends, it's incredible.

    As in the Rod Cortez post, unless I'm occasionally getting some form of value, I unsubscribe immediately.
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  • Profile picture of the author waken
    haha..check this out....




    Juz unsubscribe, but the most irritating part is that some of the unsubscribe don't work! You could be thinking that I might have subscribe to few of his newsletter but the fact is, I don't.

    His email keep coming in despite the fact that I have unsubscribed (and received their unsubscribed confirmation too!)
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    • Profile picture of the author opiel
      Unsubscribe, unsubscribe, unsubscribe...
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    • Profile picture of the author raindog308
      If unsubscribe doesn't work, welcome to my filter...
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    • Profile picture of the author Ross Kenny
      Originally Posted by waken View Post

      haha..check this out....




      Juz unsubscribe, but the most irritating part is that some of the unsubscribe don't work! You could be thinking that I might have subscribe to few of his newsletter but the fact is, I don't.

      His email keep coming in despite the fact that I have unsubscribed (and received their unsubscribed confirmation too!)

      I was getting these also... What a plonker.. This really pi**ed me off

      Trying to trick you goes against the grain.. Would love to see his sales
      conversions from this agressive email marketing crap
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      • Profile picture of the author visimedia
        Originally Posted by Ross Kenny View Post

        I was getting these also... What a plonker.. This really pi**ed me off

        Trying to trick you goes against the grain.. Would love to see his sales
        conversions from this agressive email marketing crap


        Waw... I got one email account (that's in yahoo) to sign up for things like this. And I found after not opening it for 2-3 days, I got 4,000 new messages from people that I don't know .....
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  • Profile picture of the author travlinguy
    I'll but up with some commercials if the main show is good. In other words, if the individual sends out valuable content, stuff I can actually relate to and use, I'll stay subscribed. If it's always a total junk fest, I'm gone. eMail markting is about building a relationship. That's done by providing value first. Once you're doing that, it's okay to promote.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by visimedia View Post

    Hi there, we know this is not the way to do email marketing, but I just want to ask, maybe a quick survey about:

    "What do you think getting lots of promotional emails (maybe in IM niche) from the same people in almost every day?"

    Almost everyday means once every 2-3 days, consistently for 3 months. What do you feel if this happens to you?
    It depends upon the relevance of the content and offers
    being presented in the e-mail.

    If they're irrelevant to me, I'll unsubscribe quickly.

    If they're very relevant to my needs, I'll remain on the list
    for more.

    Dedicated to mutual success,

    Shaun
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by visimedia View Post

    "What do you think getting lots of promotional emails (maybe in IM niche) from the same people in almost every day?"

    Almost everyday means once every 2-3 days, consistently for 3 months.
    I'd almost certainly have unsubscribed on the second or third day, myself.
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  • Profile picture of the author garyv
    That's the great thing about subscribing to a list - If you become uncomfortable with it, then you can always unsubscribe.
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  • Profile picture of the author DrewClement
    Yet...


    It has been proven time and time and time again that emailing daily with promotions over an extended period of time increases sales and profit.

    If you unsubscribe, you probably arent the market the person is after in the first place. Or you may have even already purchased the product....
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    • Profile picture of the author Shaun OReilly
      Originally Posted by DrewClement View Post

      It has been proven time and time and time again that emailing daily with promotions over an extended period of time increases sales and profit.
      That's a broad generalization.

      Some find that daily e-mails are optimum.

      Others find that daily e-mails lead to list burn out
      eventually.

      Whether daily e-mails are good for a list owner in the
      short and long-term depends upon their market and
      how well the e-mails are written.

      There's no one size fits all.

      You need to test list contact frequency to determine
      the optimum interval for your market and your skillset.

      I've conducted tests for my offline clients and for some
      I have found daily e-mails to be ideal. For others, I have
      found that it leads to the eventual decay of the list.

      Most people don't split-test the frequency of contact
      so they don't know which is best for them overall.

      Dedicated to mutual success,

      Shaun
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      • Profile picture of the author DrewClement
        Originally Posted by Shaun OReilly View Post

        That's a broad generalization.

        Some find that daily e-mails are optimum.

        Others find that daily e-mails lead to list burn out
        eventually.

        Whether daily e-mails are good for a list owner in the
        short and long-term depends upon their market and
        how well the e-mails are written.

        There's no one size fits all.

        You need to test list contact frequency to determine
        the optimum interval for your market and your skillset.

        I've conducted tests for my offline clients and for some
        I have found daily e-mails to be ideal. For others, I have
        found that it leads to the eventual decay of the list.

        Most people don't split-test the frequency of contact
        so they don't know which is best for them overall.

        Dedicated to mutual success,

        Shaun
        I dont think it is as broad of a generalization as you make it out to be.

        I said nothing in terms of the long term sustainability of a list if you send promotions daily.Surely there are instances where it can burn out a list over time.

        But in the short term, daily promotion emails...especially when done well...have been proven to increase profits and sales.

        Im not talking spamming random products and BS either. Im talking building rapport, communicating with the list, and creating a relationship...in order to sell your product.

        If you disagree, that's cool too.

        But Frank Kern's bottom line would have something to say in return I am sure.
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        • Profile picture of the author Shaun OReilly
          Originally Posted by DrewClement View Post

          I dont think it is as broad of a generalization as you make it out to be.

          I said nothing in terms of the long term sustainability of a list if you send promotions daily.Surely there are instances where it can burn out a list over time.

          But in the short term, daily promotion emails...especially when done well...have been proven to increase profits and sales.

          Im not talking spamming random products and BS either. Im talking building rapport, communicating with the list, and creating a relationship...in order to sell your product.

          If you disagree, that's cool too.

          But Frank Kern's bottom line would have something to say in return I am sure.
          I've got split-test data for clients that prove that
          daily e-mails work for them. But I've also got split-test
          data for other clients that show daily e-mails don't
          work for them.

          Regarding Frank Kern - he is a seasoned and highly
          skilled e-mail marketer - who split-tests his e-mails
          up the ying-yang. I don't know if he's tested e-mail
          frequency though.

          I just checked on of the GMail accounts I use to
          observe e-mail marketers, and Frank Kern doesn't
          e-mail me on that one daily (nor does he need to).

          His last e-mails to the address I used anyways were
          on the 8th, 11th, 13th and 17th of May.

          That said, Frank could probably get away with e-mailing
          daily because he's got the marketing skills, content and
          wide choice of offers to do it successfully.

          On the other hand, if a rookie is just learning the ropes
          - then daily e-mails are probably not a good idea just
          yet.

          Each to their own but testing gives you the answer for
          your skillset and your list instead of just opinions - mine
          or anyone elses.

          Dedicated to mutual success,

          Shaun
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          • Profile picture of the author DrewClement
            Originally Posted by Shaun OReilly View Post

            I've got split-test data for clients that prove that
            daily e-mails work for them. But I've also got split-test
            data for other clients that show daily e-mails don't
            work for them.

            Regarding Frank Kern - he is a seasoned and highly
            skilled e-mail marketer - who split-tests his e-mails
            up the ying-yang. I don't know if he's tested e-mail
            frequency though.

            I just checked on of the GMail accounts I use to
            observe e-mail marketers, and Frank Kern doesn't
            e-mail me on that one daily (nor does he need to).

            His last e-mails to the address I used anyways were
            on the 8th, 11th, 13th and 17th of May.

            That said, Frank could probably get away with e-mailing
            daily because he's got the marketing skills, content and
            wide choice of offers to do it successfully.

            On the other hand, if a rookie is just learning the ropes
            - then daily e-mails are probably not a good idea just
            yet.

            Each to their own but testing gives you the answer for
            your skillset and your list instead of just opinions - mine
            or anyone elses.

            Dedicated to mutual success,

            Shaun
            Via Mass Control Frank is adamant about daily emails when building a relationship, and he reiterates this over and over again in his new "?" book.

            As for your specific clients, are they all in the IM niche and selling their own products? Because that is the context of what I am saying.

            Of course there is no black and white, especially when you start crossing niches.
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            • Profile picture of the author Shaun OReilly
              Originally Posted by DrewClement View Post

              Via Mass Control Frank is adamant about daily emails when building a relationship, and he reiterates this over and over again in his new "?" book.
              If that's the case, then why does he not send daily
              e-mails himself?

              It's more important to watch what gurus actually DO
              that what they SAY they do or recommend you should
              DO.

              Originally Posted by DrewClement View Post

              As for your specific clients, are they all in the IM niche and selling their own products? Because that is the context of what I am saying.
              The tests have been done in a specialist niche outside
              of IM.

              So, for the same niche I've seen Vendor A win with
              daily e-mails and Vendor B win with 3 e-mails a week.
              And yet another who can't go any more frequent than
              weekly.

              Expanding the discussion a little, I'm not a big fan of
              treating all of your list the same way anyways.

              In a big list, there will be those who want to hear from
              you every day. And there will be those who consider
              even weekly 'too much.' And there will be a huge group
              in between.

              So why treat 'em all the same???

              I like Perry Marshall's approach of letting the behavior
              of the subscriber dictate how many e-mails they receive.

              In Perry's autoresponder system, if you click on more
              of his links, or join more of his sub-lists, you get more
              e-mail. That way, your activity and interest level
              determines the amount of e-mails you receive.

              You need a more sophisticated follow-up system to do
              that (Perry uses Infusionsoft) but it can be done.

              Ultimately though - testing will let you know what's best
              for your business rather than relying on forum dogma.

              Dedicated to mutual success,

              Shaun
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            • Profile picture of the author profitsforall
              Originally Posted by DrewClement View Post

              Via Mass Control Frank is adamant about daily emails when building a relationship
              I think think the key point there is when building a relationship.

              Emailing me the next bright shiny that your new bestest internet buddy has just released isn't building a relationship.

              Sending something thought provoking and informative is a good start.
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    • Originally Posted by DrewClement View Post

      If you unsubscribe, you probably arent the market the person is after in the first place. Or you may have even already purchased the product....
      So I guess his market is the kind of people that like to get daily emails from the same person with absolutely no valuable content, then? I've never heard of such a market. Just kidding, DC.

      Of course, if I were his market and was looking for a related item, but unsubscribed because of the daily hassles, he just lost a customer.

      I don't care what I'm in the market for, if I get daily emails, I'm unsubscribing and they'll never get any business from me. Now or in the future. I've got 1 Warrior that will be finding that out very shortly now.
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  • Profile picture of the author omk
    Wow, that's really bad. At the most, you should get a maximum of about 6 to 8 per month. That's only about 2 max per week!

    Unless this marketer is sending totally amazing, earth shattering content and offers every day, I would unsub.
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  • Profile picture of the author David Crutcher
    I have a few that send stuff more than once per week and a couple really stand out. Papa john's pizza is one of the worst for me, I'm going to unsubscribe to them today. It's annoying. News I'm interested in is ok like the LaTimes and NewYorkTimes but most anything selling something more than once a week with a strong call to action gets old fast.
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  • I don't care who it is, if I start getting emails every day, I'm unsubscribing. I no longer care what they have to say.
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  • Profile picture of the author Joseph Then
    Delete
    Delete
    Delete
    Delete
    Delete
    Delete

    It's easy for me.
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  • Profile picture of the author mikemcmillan
    There is an excellent work on this subject by Tellman Knudsen and Shawn Casey titled, The Great Extinction. It spends many pages building up to the main point, but it's neatly crafted. Tellman explains how his income tripled quickly from doing the one "secret" thing...

    "Pushing the button is this: Every single day, the most important thing that we do is push the button--the button that hits “send” to send an email out to your list."

    And Tellman explains why this is true. It's a fascinating story. I mentioned this in a post the other day, but if you do a Google for "list building" Tellman's site comes up #1 on the front page and has for a long time. He's a master of his craft.

    And YES, I do understand those who unsubscribe when they get too many emails from one person. However, that may be more a function of the "crap" they send you rather than the frequency they send it.

    As was mentioned above, split testing is the key to it. One needs to find what works best for them. The big CB gurus, let's say the guys with lists of 100k or more, need new product launches several times a year to refurbish their lists with fresh blood. Many have open rates that are dismally low and unsubscribe rates painfully high.

    I have heard respected Warrior John Schwartz (Zeus66) expound many times on this forum how a small, well targeted, well-maintained list can often outperform ones many, many times larger. I know this is true and it only makes sense, really. Well-maintained I think is the key. --Mike
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    • Profile picture of the author sylviad
      I tend to be reluctant to unsubscribe for a few reasons:

      1) some unsubscribes don't work
      2) marketers have you on more than one list anyway
      3) they just "might" send me something useful

      Still, it irks me to receive pitch emails every single day and even worse when 4-5 marketers are sending me the same new product launch promos, and then some of those marketers send the same thing from more than one list. Then, the emails for that one launch can be 8 in a day.

      What irks me further is receiving those product launches from marketers I respect. They send me good quality emails with good tips, free reports/videos, etc. They market their own products. That's all perfectly fine because I know they create quality products. But then they feel the need to jump on the product launch bandwagon and promote someone else's product - which is already landing in my inbox from other marketers.

      Some marketers keep sending me quality mixed with some promos. I tend to keep those. Some send only promos. I junk those.

      Some marketers send the same promotion several times a day from different lists they've put me on. That's right. I know, because I've unsubscribed from one list and continue getting them from another list. In other cases I know they put me on those other lists because for months I've only received one of those emails. Suddenly, about a month or so ago, I started getting 3-4-5 of the same email. THAT's bad email marketing, if you ask me.

      I find that I'm tiring rapidly of the crap emails I've been receiving for the past year or more. In fact, last year I ditched one of my email accounts because I couldn't unsubscribe fast enough from all the junk emails I was receiving from 1) lists I actually joined and 2) spam from unknowns. It's sad when you have to take such drastic action to escape the onslaught.

      So I would say, find what works for your list. It might be more productive, however, if you do include valuable free info / news between promo emails. Personally, I'm good with weekly emails, but again, it depends on your list.

      Sylvia
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  • Profile picture of the author Josh Richardson
    2 Per week is a max for me. To be honest, if there is anymore than that, i genuinly think that "this guy just wants to throw any old crap down my throat".

    The relationship stops. Doesnt matter how much value you've gave me, dont bombard me with offers.

    just my 2 pence
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  • Profile picture of the author jbsmith
    It sucks, but if they are sending interesting, useful information every day - I don't have a problem with that.

    Jeff
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  • Profile picture of the author DrewClement
    ^^^

    Shaun, your points ring true. But the fact is that Frank does indeed send daily emails, especially at the beginning of his email marketing strategy. It wanes with frequency over time, once he has accomplished what he intended to.
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  • Profile picture of the author O0o0O
    I get tons of promotional emails every day. I don't delete them all. But I don't read them all either Sometimes I look at the headlines, and if one is catchy enough for me to open it, then I'll read it.
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    • Profile picture of the author Ross Kenny
      Originally Posted by O0o0O View Post

      I get tons of promotional emails every day. I don't delete them all. But I don't read them all either Sometimes I look at the headlines, and if one is catchy enough for me to open it, then I'll read it.

      I have filters set up for my incoming mail so I read only what's relevant to my business to start with. I then move onto the promotional stuff but boy 100 emails in a day from the same dude is agressive.
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  • Profile picture of the author mrktxprt
    Unsubscribe, and sometimes that doesnt work because they use multiple email addresses. I now filter it all spam. It's ridiculous. One guy sends 3 or 4 emails every single day. Crazy
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  • Profile picture of the author JD Jens
    I like studying other people's models so it doesn't bother me. I belong to a couple lists now that send me emails several times a day. But once I see what they're doing, there's no need to subscribe anymore. It's not for me, but I could see where for some it might work.

    If I was receiving several emails a day about a hobby or sport I'm obsessed with, I would have no problem getting those emails. But if it's just someone sending me opt-ins, OTO's, etc, I won't be on their list for long.
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  • Profile picture of the author Coby
    As everyone keeps saying it depends with the emails I get along with the promos. I don't mind getting 2 or 3 emails a day as long as they provide value...

    Have to keep in mind you may get a pre-scheduled autoresponder email and a promo on the same day...

    However, if I keep getting pounded with offers and there is very little value I will quickly unsubscribe.

    But if I'm getting emails about articles and blog posts and videos and then a few promo mixed in then the more the merrier...

    Like it was mentioned above "...if the main show is good I'll sit through the commercials..."
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  • Profile picture of the author Zeus66
    I've changed my mind on this in recent months. We're marketers. People who get on our lists should understand that we're going to market to them. Honestly, I don't want someone who has a problem with this on my list. They are not my target audience.

    OK, now, having said that blunt fact, there's a good way and a stupid way to go about mailing more offers to your list. The good way is to include value in most of those promotional emails. That way, even if a particular subscriber chooses not to buy that offer, they still feel you gave them a tip or a story or something of value. You maybe gave them some food for thought in that email.

    The stupid way is to toss your affiliate link in any offer that crosses your desk without vetting it, just to make a buck. You deserve the fallout if you take that easy path.

    SO much depends on the early experience you give your new subscribers. If you give a lot of value and don't ask them to buy stuff early on, it's like putting "trust vouchers" in your account with them. It puts a subtle sense of obligation on your subscribers. Not in a bad or cynical way, mind you. It's just a good application of the idea of being generous in order to evoke a sense of reciprocal giving in your subscribers. It works.

    And let's face it - you can't be boring. Spice things up now and then. Tell stories about your own related experiences... inject humor where you can. All of this paints you as a real person, approachable, friendly, etc.

    There's a ton of psychology going on here. Expect unsubs when you mail offers more often, but if you lay the groundwork early on before you start with the offers it helps. Since I started mailing offers more often, my unsub rate is up about 10%, but my income's up a lot more than that. We're marketers, after all. Don't forget to actually market things.
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  • Profile picture of the author visimedia
    Yes, if we study the right person to model their email marketing campaign it'll be a different story. But if we model the wrong person, we'll be wrong person too..
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