Product Owners - VAT inclusive or exclusive?
On a $47 product I either lose ~$10 on each sale to VAT, or the customer has to pay ~$10 extra for VAT if they're in the EU.
Going by my own experience, I hate it when the VAT is tacked on in the checkout and I have to pay more than people outside of the EU. The question is if enough people feel like me to make it more profitable to eat the VAT charge myself.
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