Squeeze Page Review?

To be brutally honest, its depressing subject matter and leans towards the dark side of the financial crises. I couldn't hear the vid on my phone. But that is my knee jerk reaction.

The video is tough to listen to, the audio is very hard to hear even when turned up.

Sounds like you might need to get a decent microphone.

Further, I think for the subject matter and market, you might want to do an on-camera video instead of a powerpoint.

I could hear you just fine, but the thing I didn't like was that you paused too often.

Remember, you have mere SECONDS to grab someone's attention and hold it. You've got to entice them with something interesting. Don't give them a lecture and bore them to death.

Also, get rid of that blue opt-in box. It just doesn't look right.

It's not a bad start. Get rid of the acronym and use the actual term Global Financial Crisis. Most people won't be familiar with GFC even if you put it up front, which you haven't. If you want to use it you need to define it plainly right away. The video is very mechanical. Consider recording it in a more engaging style as though you were explaining the benefits of your newsletter to a friend.

Some of the language on your squeeze page is a little confusing and a bit formal. Again, try coming across as a friend or ally. Have someone proofread your final stuff. The whole presentation doesn't flow well, especially the video. I'd completely start over on that.

You've got a good start, now adjust it. This type of information has been out there for many years but now the masses are starting to get hip to it so you're in the right place at the right time. Tune it up and you're good to go. Good luck.

On the page itself:

Not a bad start. I would add something to the page itself, though - maybe some color or perhaps a logo. The white background and the plain black text just seems a little dull. I might also explain a little bit more (without giving away any trade secrets, of course! ) about *how* people can really use the crisis to their advantage. If you let people see a little bit of substance (or, at least, a little bit of what they can expect in your book and video), it will probably convince more of them to sign up.

As for the video:

Get rid of the Powerpoint. People don't want you to read *to* them. Powerpoint should only be used to drive home points in your script - for example, the part where you talk about the points that your book details. Those numbered points can go on a slide with you reading over them.

But, by having the entire thing in Powerpoint, people are seeing your words, then waiting for you to read them, then waiting for them to dissolve off the screen. If you're a fast reader, waiting for all of that is boring (and no one's going to watch a video that's boring)

Instead, get yourself on camera. That way, people can listen to you - without being distracted by the verbatim Powerpoint slides.

Hope that helps... Good luck!