This is KILLER!! (For advanced marketers ONLY)
Hey guys... I'm so not about being hypey, but I have to tell you... this WILL add some serious dollars to your bottomline.
It's the strategy of using one-click upsells/downsells following the initial sale of your product.
The old way most internet marketers would try to do an upsell was with an "intermediary upsell" page. This was a wepage that offered an upsell BEFORE the customer actually even completed the initial transaction or went to the order form. It would appear right after a customer clicked on the "order now" button.
The problem with this approach is that shopping cart abandonment is HUGE, let alone on an intermediary upsell page. So, marketers would lose a tremendous number of sales by putting this page in before the actually order was completed.
The other way many IMers do an upsell is on the order form with a check box of some sort. Again, the problem with this is that we don't want to add in anything that can cause friction in the sales process. We want to make the customer feel as comfortable as possible.
Instead, what is SUPER-EFFECTIVE is adding your upsell/downsell pages AFTER the transaction has been completed.
In other words, the customer clicks the order button, they go to the order form for the initial product, the fill in their information and submit the order button, THEN you take them through a series of upsells and/or downsells that only require them to push a single button to add the upsell/downsell product to their order.
I personally use Infusionsoft for my CRM and shopping cart and had one of our programmers on staff program this to work with the Infusionsoft API. I recommend, for whatever CRM/autoresponder service you use you have a programmer design something like this for you.
You will INSTANTLY see your revenue go up. It's really unbelievable how much better this process works than the old way of doing upsells.
Enjoy,
~Todd Brown
TheSneakPeekBlog.com
Follow me on Twitter
It's the strategy of using one-click upsells/downsells following the initial sale of your product.
The old way most internet marketers would try to do an upsell was with an "intermediary upsell" page. This was a wepage that offered an upsell BEFORE the customer actually even completed the initial transaction or went to the order form. It would appear right after a customer clicked on the "order now" button.
The problem with this approach is that shopping cart abandonment is HUGE, let alone on an intermediary upsell page. So, marketers would lose a tremendous number of sales by putting this page in before the actually order was completed.
The other way many IMers do an upsell is on the order form with a check box of some sort. Again, the problem with this is that we don't want to add in anything that can cause friction in the sales process. We want to make the customer feel as comfortable as possible.
Instead, what is SUPER-EFFECTIVE is adding your upsell/downsell pages AFTER the transaction has been completed.
In other words, the customer clicks the order button, they go to the order form for the initial product, the fill in their information and submit the order button, THEN you take them through a series of upsells and/or downsells that only require them to push a single button to add the upsell/downsell product to their order.
I personally use Infusionsoft for my CRM and shopping cart and had one of our programmers on staff program this to work with the Infusionsoft API. I recommend, for whatever CRM/autoresponder service you use you have a programmer design something like this for you.
You will INSTANTLY see your revenue go up. It's really unbelievable how much better this process works than the old way of doing upsells.
Enjoy,
~Todd Brown
TheSneakPeekBlog.com
Follow me on Twitter
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