Since When Is It OK To LIE?

15 years ago

Believe it or not, some of us stick to those amounts.

It's never okay to lie.

It's also not okay to accuse all marketers of being liars.

Every time I set a limit, I stick to it. Period.

All the best,
Michael

[ 1 ] Thanks

Signature

"Ich bin en fuego!"

{{ DiscussionBoard.errors[354122].message }}

OnlineMasterMind 15 years ago

[DELETED]

{{ DiscussionBoard.errors[354132].message }}
- Hesaidblissfully 15 years ago
  
  I've seen some offers that said limited number available and actually did sell out and close down the offer (at least temporarily). And I've seen others where it was just a marketing tactic.
  
  Personally, I don't really mind it. I wouldn't use that particular tactic myself, but I'm much more concerned with the quality of the product itself.
  
  Thanks
  
  {{ DiscussionBoard.errors[354142].message }}
- matthewd 15 years ago
  
  Originally Posted by OnlineMasterMind
  
  It's not an accusation.
  
  Million dollar marketers don't create offers to get 10 people on a $30/mo continuity...
  
  Do you have an example of these marketers that are only letting in 10 people at $30/month?
  
  Some of us do stick to our words on the number of copies... some don't. There was a certain successful launch about 10 month ago that claimed to be capped at "500 or so" and it turns out the "or so" apparently means 1,500 total.
  
  I agree that it is crap to make false claims about it, but I think your claims are a little false too.
  
  Thanks
  
  {{ DiscussionBoard.errors[354200].message }}

Michael Oksa

15 years ago

If you don't have verifiable proof, physical proof, not just "I know it happens every time"...then it IS an accusation.

Anyway, I agree that it's not cool when they lie to drive up interest. Consider this: some of those limits ARE stuck to. Even the "10 people on a $30/mo" can be changed as soon as the first 10 are gone. Then they can raise the price. In this way they can get people to act fast.

I'm not saying it happens all the time, one way or the other, but I'm not painting all offers with the same broad (and negative) brush.

All the best,
Michael

Thanks
2 replies

Signature

"Ich bin en fuego!"

{{ DiscussionBoard.errors[354147].message }}

Steven Wagenheim

15 years ago

All I know is I've been getting a lot of people bitching to me because my
12 days of Christmas sale for each day actually only lasted for one day
for each product.

I guess some people don't really think anybody keeps their word anymore.

Thanks
1 reply

Signature

My Soundcloud Music Channel

{{ DiscussionBoard.errors[354180].message }}

Jared Alberghini

15 years ago

Originally Posted by Steven Wagenheim

All I know is I've been getting a lot of people bitching to me because my
12 days of Christmas sale for each day actually only lasted for one day
for each product.

I guess some people don't really think anybody keeps their word anymore.

Interesting Steven... so people are now complaining if they aren't served a hot steaming plate of B.S which they have been conditioned to expect? That's a riot!

Kind of like working at a farm, where you anticipate the smell, and you expect to shovel some B.S. around. You are used to it, but when you arrive and there is nothing to smell or nothing to shovel, well, that is quite odd. :confused:

- Jared

Thanks
1 reply

Signature

P.S.

Join The Future: Telekinetic Marketing

{{ DiscussionBoard.errors[354207].message }}

dburk 15 years ago

Jared,

You made me chuckle!

I think our society really started to crumble in the 90s when the media started to wax on about how well all leaders can spin the truth and began fawning all over them for such skills.

These days you often look foolish if you actually believe anything at all that a merchant (or politician) says. There is this tacit acceptance nowadays to being lied to and it creates a lot of awkward moments for those of us that are stuck on honesty.

If we assume someone is being honest, we are often berated for such expectations, and yet if we assume they are not, we suffer the same indignity. It's as if we are being told to "shut up and take it".

I guess I'm just a "stick in the mud" since I can't accept how hip it is these days to lie and deceive.
- [ 1 ] Thanks
Signature

* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
{{ DiscussionBoard.errors[354281].message }}

ss442 15 years ago

When your ex-wife asks', "How much money you got?".

When your current wife asks' "How did my dog wind up in the tree" (after you came home and found he'd crapped once again on the couch)

But, not when marketing. I hear this tactic all the time-"Only 25 copies left", no-scratch that, now only 17-nope, now only 7 copies left!"

I understand the tactic and I know it works to some extent. It is designed to produce immediate action. Fear of loss. I have gone back to a sales page before when I really could afford to buy the thing only to find it pulled from the market. Their loss in my opinion.

That is another consideration. Generally I spend only "discretionary" income on products. And if I don't have the funds now I might spend it later.

Your call.

Ed
- Thanks
Signature

Ed Sunderland
{{ DiscussionBoard.errors[354205].message }}

bhopkins

15 years ago

Steven, I think a lot of people don't keep their word. Its not true all the time, but a lot of this is just marketing fluff. I've even seen it taught as a tactic in some eBooks.

Thanks

Signature

Bruce