OTO-UPSELL pages, what is different, compared to the 'ordinary' sales letter?

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When you have a Upsell version of an ordinary sales letter,

what is different on this upsell version, that the ordinary sales letter doesnt have?

(some text, saying this is an unlimited offer, one time offer)

and a reduced price at the bottom?


what things are different on the Upsell (even Onetime offer) compared to the normal sales letter?
#compared #letter #ordinary #otoupsell #pages #sales
  • Profile picture of the author J.M.Wilson
    In my opinion, to get maximum results you have to change the whole tone of the letter to reflect the fact that you are now offering a different pricing point and therefore are talking to your visitor in different terms.

    It's not quite as simple as saying "Hey dude, here's 10% off please buy it now!" - you have to address the reasons they didn't buy in the first place then make an offer to good to refuse
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  • Profile picture of the author Bill_Z
    I try to really stress the fact that this is the last time they will get this product at this price. Creating that sense of urgency is #1 for me with these offers.
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